Tuesday, April 8, 2014

Citrus and roasted flavors top spice trends in 2014

Cooper Tea to launch Third Street RTD teas, lemonades | Citrus and roasted flavors top spice trends in 2014 | Asia-Pacific to drive increase in demand for breakfast cereal ingredients
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April 8, 2014
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Company WatchSponsored By
Cooper Tea to launch Third Street RTD teas, lemonades
Cooper Tea, which in 2011 merged with Third Street Chai, is planning to launch nine varieties of Third Street ready-to-drink teas and lemonades this spring that will available in Whole Foods Market locations nationwide. The company has raised $300,000 of the needed $1.5 million equity capital from existing shareholders as well as some new investors. The merger allowed Cooper Tea to tackle the launch of new products with improved manufacturing facilities. Daily Camera (Boulder, Colo.) (4/4)
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Trends
Citrus and roasted flavors top spice trends in 2014
Hot and spicy flavors continue to gain popularity, and roasted/smoked spices and citrus-flavored spices will be big trends this year, according to Paul Kurpe, senior vice president of Elite Spice. Much of the increase in spice use is due to consumers eating leaner, lower-calorie foods and needing to use spices to increase the flavor profile of food. "Spices continue to be increasing on a per person consumption basis throughout the U.S. with strong emphasis on more pungent or more spicy, pepper-type bite, and we see that continuing on into the future," Kurpe said. FoodNavigator (4/7)
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Asia-Pacific to drive increase in demand for breakfast cereal ingredients
The global market for breakfast cereal ingredients such as wheat, rice, oats, corn and barley is predicted to top $755 million by 2019, more than double the current market, according to a MarketsandMarkets report. Asia Pacific is the fastest-growing market for breakfast cereal ingredients, while North America remains the largest market. Future growth will be driven by global consumers' changing view of breakfast cereal as a "healthier alternative to the traditional breakfast items such as white bread, high-calorie spreads, or meat-based dishes," according to the report. BakeryAndSnacks.com (France) (4/7)
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Beverage enhancers spread beyond water
Beverage enhancers are flavoring more than just water with the introduction of S&D Innovations' MilkSplash, which is used to flavor milk and comes in Orange Cream Dream, Cookies 'N' Cream and Jammin' Banana varieties. Other categories present opportunities for flavor enhancers as well, according to Richard Hall of Zenith International. "We thought that there was opportunity for coffee, for cocktail, for dairy, maybe even yogurt or one or two things where you can add extra flavor to something that's a more standard product," Hall said. BeverageDaily.com (France) (4/8)
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Corporate Social Responsibility
SC Johnson aims to clean up its manufacturing facilities
At plants in Wisconsin and Holland, SC Johnson -- maker of cleaning products such as Mr Muscle and Pledge -- is using on-site wind turbines and advanced waste-reduction strategies to reduce its footprint. The aim is to develop a network of zero-waste, 100%-renewable facilities around the world. "Every place should be a better place because we are there," says CEO Sam Johnson. GreenBiz.com (4/1)
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Advertising & Marketing
ConAgra's Reddi-wip fruit campaign pays off
Reddi-wip was one a few major brands that provided ConAgra with consistent sales growth last year due to a $4.2 million marketing campaign that ran from March to September. September sales increased 18.6%, with the whole campaign garnering a sales boost of 3.1%. The campaign focused on Reddi-wip as a companion to fruit to help consumers see it as a year-round product. Reddi-wip traditionally sees sales spikes at Thanksgiving, Christmas and Easter. Omaha World-Herald (Neb.) (4/7)
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Vita Coco Kids partners with "Rio 2"
Vita Coco is entering its first branded partnership, with the animated movie "Rio 2," and will offer two new flavors -- Blu-berry Beach and Gabi's Pink Lemonade -- inspired by characters in the movie. The line will feature special movie tie-in packaging that showcase the characters as well as scenes from the movie. Six-packs will feature a reward code that can be redeemed for a child's movie ticket. The New York Times (tiered subscription model) (4/7)
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Health & Wellness
Analyst: Shift from carbs to protein not slowing
Nielsen data indicates that consumption of carb-rich foods has fallen 5% during the last four years while protein-rich food consumption has risen 7%, and this shift "is likely to continue," said Robert Moskow, an investment analyst for Credit Suisse. "Unlike the Atkins diet fad of the mid-2000s, this demand shift appears to have staying power as consumers holistically try to increase the 'good fats' in their diets and reduce the amount of gluten and processed sugars." BakingBusiness.com (4/7)
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SmartQuote
If all else fails, immortality can always be assured by spectacular error."
-- John Kenneth Galbraith,
Canadian-American economist
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