PepsiCo's small products drive big growth PepsiCo's introduction of macro snacking packages for products including Rold Gold Pretzel Thins, Twistos Snack Bites and Lay's Air Pops helped drive net income for the first quarter up 13%. Meanwhile, 7.5-ounce mini beverage cans showed double-digit gains, and sales of 12-ounce glass bottles more than doubled. "These packages enable us to realize new price tag revenue benefits while providing flexibility to maintain price competitiveness," PepsiCo Chairman and CEO Indra Nooyi said. FoodBusinessNews.net (free registration) (4/18) | Study predicts growth for U.S. cereal market The U.S. breakfast cereal market will increase 10% between 2014 and 2018 to reach $13 billion due to a change in consumption patterns, according to a study from Packaged Facts. The study found that 75% of adults eat cold cereal and 60% eat hot cereal. "Moreover, Americans still eat breakfast morning, noon and night. More than 40% of cereal consumers eat it as an evening or late-night meal or snack. In fact, cold cereal plays a crucial role in the lives of snackers," the report stated. FoodNavigator (4/18) |  | Aflac now offers packages for brokers like you that help maximize revenue.
The shifting insurance landscape may change broker commissions. But at Aflac, it's for the better. Guaranteed-issue group products, commissions and service. It may be more than you expect, but with Aflac anything is possible. Learn more at aflac.com/brokers. |
 | | Grocery Aisle: Take a look into the consumer packaged goods and grocery industries with SmartBrief | Packaging has the power to reinvent brands In an age of social media, millennials want authentic brands with good stories to tell, but that doesn't mean brands with decades of history can rest on their laurels, branding experts say. Re-branding campaigns reinforced by redesigned packaging are often the key to revitalizing sales of older brands. "Packaging is your billboard in the store. It's the number one ad media in consumer goods," said Peter Murane of BrandJuice, which led the re-branding of KC Masterpiece. SmartBrief/SmartBlog on Food & Beverage (4/21)  | Turning a Banned Super Bowl Ad into Marketing Gold
HBS Executive Education's Marketing programs help companies change the game. This complimentary Harvard Business Review article explores how CEO Daniel Birnbaum created a provocative Super Bowl spot that took on Coke and Pepsi. Banned by CBS, the ad still helped SodaStream level the playing field. |
 | Kraft turns to Ditto Labs for social marketing data Kraft Macaroni & Cheese has hired Ditto Labs to analyze publicly shared pictures on Tumblr, Twitter and Instagram that contain the brand logo, with the intent of developing marketing strategies. "We want to ensure we continue to evolve, keep the brand fresh and relevant. A lot has changed with how the consumer sources information," said Sara Braun, the brand's senior marketing director. The New York Times (tiered subscription model) (4/20) Doritos to introduce new flavors in "mystery" packaging Frito-Lay's Doritos brand will test consumers' reliance on packaging when it introduces three new flavors of Jacked tortilla chips in its Bold Flavor Experiment. The silver packages will have a red, yellow or blue label stating a "batch number" and revealing little else about the contents. The company is asking consumers to vote for their favorite new flavor to determine which one will continue to be produced and put on shelves in regular packaging this fall. Advertising Age (free access for SmartBrief readers) (4/18)  | NRF wants to send you to DC to share your retail story.
Your voice matters, but we know your resources are stretched. That's why we're sending up to 50 retailers to DC — on our dime — to share their stories with legislators. Join us, and you'll meet face-to-face with lawmakers and influence the decisions that affect your business. Tell us your story to apply. |
 | Experts: Interested in sharing your insights on SmartBlog on Food & Beverage? We're always open to expert contributions of knowledgeable and insightful stories on news and trends in all areas of the food and beverage industry. Check out our step-by-step guest post guide and then e-mail editor Tricia Smith with your story idea or for more information. |  | When all else is lost, the future still remains." -- Christian Nestell Bovee, American writer | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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