Monday, April 7, 2014

Passover products could be golden gluten-free opportunity

Barry Callebaut turns to innovation after acquisition | Brabeck stepping down as Nestle chairman in 2017 | Passover products could be golden gluten-free opportunity
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April 7, 2014
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Barry Callebaut turns to innovation after acquisition
Barry Callebaut AG has fully integrated the manufacturing facilities and supply chain network of Petra Foods' cocoa ingredients division that Barry Callebaut acquired last summer, which contributed $14.5 million to the company's operating profits for the six months ended Feb. 28. Barry Callebaut said it will now focus on becoming an innovator in the cocoa powder category. "Through the acquisition we have become the biggest in cocoa ingredients, so also in powder," Barry Callebaut CEO Juergen Steinemann said. "So we need to put more money and more people in innovation." FoodBusinessNews.net (free registration) (4/4)
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Other News
Help consumers add more fiber in their daily diets
Eating breakfast pays off. Consumers who start their day with cereal that has at least 3 grams of fiber can increase their daily fiber intake by 14%. And when it comes to cereals, Kellogg offers more that are a good source of fiber than any other U.S. food company. Click here to learn more.
 
Trends
Passover products could be golden gluten-free opportunity
The Passover holiday brings a slew of products that are gluten-free and available for a limited time, and celiac disease sufferers are taking notice. Mintel estimates gluten-free to be a $10.5 billion industry with sales predicted to hit $15 billion in 2016 and nearly a quarter of consumers either eat or have someone in the household who eats gluten-free foods. Advertising Age (free access for SmartBrief readers) (4/5)
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Consumer interest grows in yogurt-cereal pairings
Kellogg Australia conducted an April Fools study to find if consumers preferred soggy or crunchy cereal and stumbled upon a trend that found many people were substituting the traditional milk for yogurt or fruit juices. "Anecdotally there has been more and more interest in putting yogurt with cereal, particularly in markets like Australia, New Zealand, North America and the U.K. -- markets where the idea of a bowl of breakfast cereal with milk is a very intrinsic part of the culture," said David Jago, director of innovation and insight at Mintel. BakeryAndSnacks.com (France) (4/4)
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The future of relaxation beverages
Sales of some relaxation beverage brands including Just Chill and Marley's Mellow Mood have taken off, but industry experts wonder about the long-term potential for these products as some consumers may mistake relaxation for drowsiness. Just Chill is focusing on the cool and calm aspects of its drink and is putting together its Poised Panel, a group of brand advocates that embody the "just chill" mentality. Marley's Mellow Mood uses the image of Bob Marley, who was known for his laid-back style. BevNet.com (3/28)
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Companies live and die by their employees
Businesses with fewer than 500 employees drive the economy, and represent about 55% of all jobs in the country. However, finding suitable employees can be tough. Small Business Owners with limited time and resources need to make every new hire count because the actions of each employee can go straight to the bottom line. Download your free white paper, Welcome Aboard: A Guide to Small Business Hiring and learn how to hire smarter.

Most Read by the C-SuiteSponsored By
SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story.

SmartBrief Originals
Fresh Take: SmartBrief's original coverage of the fresh foods category
Better economy boosts meat sales
The economic recovery has boosted meat sales, with 3.8 home-cooked meals per week containing meat, up from 3.6 meals per week, according to the Power of Meat report from the Food Marketing Institute. The report also said that 36% of consumers who changed their meat-buying habits spent more on meat last year than in 2012. Volume sales of beef and chicken were flat in 2013 even as prices increased, indicating that shoppers were researching prices to create the meals they wanted. "Increased consumption was one of many subtle indicators that meat-buying patterns are starting to return to the 'old normal' -- being pre-recession purchasing habits," said lead researcher Anne-Marie Roerink. SmartBrief/SmartBlog on Food & Beverage (4/7)
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Advertising & MarketingSponsored By
Heineken's Coachella promotion uses social to engage fans
Heineken is featuring major musical acts at its Heineken House in its 13th year as sponsor of the Coachella musical festival, with Snapchat and Instagram aiding the effort. Heineken plans to drop clues about the acts via Snapchat, while an artist creates images for Instagram in real time. MediaPost Communications/MAD (4/4)
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Research: Twitter ads provide better results than Facebook
Twitter ads perform better than Facebook ads for marketers, but advertisers continue to put more of their budget toward Facebook, according to a report from Resolution. The report looked at $37 million worth of social media ads and showed Twitter ads have a higher click-rate and are easier to tie to current trends and conversations. "Importantly, Twitter ads appear within a less cluttered environment than Facebook ads," the report said. The Wall Street Journal (tiered subscription model)/Digits blog (4/4)
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Reach candidates everywhere
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Retail Spotlight
Amazon tests hand-held device for grocery ordering
Amazon has unveiled a hand-held gadget called Amazon Dash, which AmazonFresh customers can use to easily add items to their grocery orders. The device links directly to the customer's AmazonFresh account, and it includes a bar-code reader and a microphone. Reuters (4/4)
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Government & Food Safety
U.S. Appeals Court to reconsider meat labeling ruling
The full U.S. Court of Appeals will rehear the case on meat labeling requirements, throwing out the previous March 28 ruling in which a three-judge panel upheld the USDA's country of origin labeling requirements. The regulations require producers to identify the countries where the animal was born, raised and slaughtered, and mixing of muscles cuts from meat from different countries was banned. Opponents to the rules claim the new requirements would raise costs because meat producers would have to segregate animals. Bloomberg Businessweek (4/4)
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Editor's Note
Experts: Interested in sharing your insights on SmartBlog on Food & Beverage?
We're always open to expert contributions of knowledgeable and insightful stories on news and trends in all areas of the food and beverage industry. Check out our step-by-step guest post guide and then e-mail editor Tricia Smith with your story idea or for more information.
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Beware of the man who won't be bothered with details."
-- William Feather,
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