Consumer Packaged Goods Broker News: Hormel breakfast meals feature shelf-stable eggs

General Mills sees room to grow with natural, organic brands | Hormel breakfast meals feature shelf-stable eggs | Peter Dhillon elected as Ocean Spray's chairman

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April 3, 2014

News for the food, beverage and consumer packaged goods industry

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General Mills sees room to grow with natural, organic brands
General Mills' Small Planet Foods division, which operates its natural and organic brands, saw double-digit growth in 2013 and accounted for 3% of the company's net sales. The brands, which include Cascadian Farm, Muir Glen, Larabar and Food Should Taste Good, offer products in 14 categories ranging from ready-to-eat cereals to salsa. "The better-for-you snacking space in developed markets, particularly with a focus here in the U.S., remains attractive to us," said Don Mulligan, executive vice president and chief financial officer for General Mills. FoodBusinessNews.net (free registration) (4/2)

Hormel breakfast meals feature shelf-stable eggs
Hormel has introduced the first line of shelf-stable, microwavable breakfast meals that include eggs and meat such as bacon and sausage for on-the-go consumers who can't or don't want to keep their breakfasts in the refrigerator. After five years of research, the company perfected the "retort process," which uses a pressure cooker to pressurize and seal the product. The meals are merchandised in the canned goods section of supermarkets. American City Business Journals/Minneapolis/St. Paul, Minn. (4/2)

Other News

Peter Dhillon elected as Ocean Spray's chairman
The Boston Globe (tiered subscription model) (4/2)
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Nut, seed butters are fastest-growing specialty food
Nut and seed butters are the fastest-growing product category in specialty food, with sales growth of 51%, followed by eggs and frozen desserts, according to the Specialty Food Association. "A lot of people are looking for alternatives to [traditional] protein, and nut and seed butters, almond butters, peanut butter and things like that are really on a growth spike," said the SFA's Ron Tanner. Specialty foods raked in $88 billion in sales in 2013, making up 20% of supermarket sales, with cheese and cheese substitutes representing the largest category of specialty foods. Supermarket News (free registration) (4/2)

Minnesota sees growth in local granola trends
Minnesota is seeing an onslaught of locally made granola businesses due to the simplicity of the product and the area's supportive, entrepreneurial environment. "There's been so much support for us, and so much encouragement," said Brian Strom, owner of granola company Crapola. The companies also are succeeding because consumers continue to be interested in healthy options and the area offers an array of ingredients that are locally grown. Star Tribune (Minneapolis-St. Paul, Minn.) (4/2)

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Food makers play a growing role in healthy lifestyle efforts
Food and beverage makers and health advocates are increasingly coming together to find ways to help Americans get in shape and stay fit, as evidenced by last month's Partnership for a Healthier America Summit in Washington, D.C. Many of their efforts fall under the heading of "stealth health," including food brands that are tweaking their recipes to cut fat and salt and campaigns using icons from Big Bird to basketball stars to convince kids to eat their vegetables. SmartBrief/SmartBlog on Food & Beverage (4/3)

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Companies should learn from the past, step up risk-mitigation approach
Despite a series of disruptions in major companies' supply chains, many firms lack adequate risk-management programs, said Yves Leclerc, managing director at West Monroe Partners. They need a multipronged approach, which can be achieved by applying the concept of an "agile, adaptable and aligned" supply chain to risk management, he recommended. They should map their supply chains, improve their understanding of the consequences of demand changes and improve their execution of tasks, such as warehousing and transportation. Forbes (4/1)

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Pepsi's first global soccer campaign will be star-studded
PepsiCo has a history of regional soccer promotions, but the company will introduce its first ever global soccer campaign, called "Now is what you make it." The effort will be Pepsi's largest global campaign to date, reaching 100 markets, with a variety of TV ads and an interactive digital video ad featuring YouTube personality Stony and various soccer stars. "Celebrity is always going to be an element of this brand. It's definitely part of our DNA," said Global Chief Marketing Officer Kristin Patricks. Advertising Age (free access for SmartBrief readers) (4/2)

Mentos puts the focus on freshness in gum ad
Mentos, known for its Freshmaker ads in the 1990s, is debuting a humorous television ad for its Mentos Pure Fresh Gum that is set on a medieval battle field. With the $10 million campaign, the brand is going back to its roots and touting the freshness its products are known for in a quirky way. Advertising Age (free access for SmartBrief readers) (4/2)

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Retail Spotlight

Kroger to enhance in-store shopping through digital initiative
In an effort to enhance the shopper experience, Kroger will digitize its stores through a platform called Retail Site Intelligence, which includes technology tools for stock optimization, loss prevention, automation, analytics and loyalty programs. "We are leveraging technology to help customers have the best possible shopping experience in retail stores, whether by more easily finding the products they want or saving time at checkout. We expect Retail Site Intelligence to be the cornerstone of the technology infrastructure for Kroger stores in the future," said Chris Hjelm, Kroger's chief information officer. Retailing Today (4/2)