 | SAS® Gives Nestle A Flavor for What's to Come
Nestlé Direct Store Delivery improved forecasting accuracy four percentage points and increased service levels with help from SAS Demand-Driven Forecasting. The company is now able to hold inventory costs flat, and its sales force can better plan profitable sales promotions. Read the success story. |
 | Coffee, "snackification" drive c-store breakfast purchases Convenience stores, which recorded revenues of $40.1 billion in 2013, are five times more likely to be the source of the grab-and-go snacks that are eaten by 28 million U.S. consumers every day, according to consultancy group FONA International. The group said c-stores are taking advantage of the growing consumer habit to eat around the clock, adding breakfast options that are available all day and seeing increased morning visits likely driven by coffee purchases. BakeryAndSnacks.com (France) (4/22)  | NRF wants to send you to DC to share your retail story.
Your voice matters, but we know your resources are stretched. That's why we're sending up to 50 retailers to DC — on our dime — to share their stories with legislators. Join us, and you'll meet face-to-face with lawmakers and influence the decisions that affect your business. Tell us your story to apply. |
 | | Corporate Social Responsibility | Dave Stangis serves up sustainability at Campbell Soup  | | (Justin Sullivan/Getty Images) | As Campbell Soup's vice president of CSR and sustainability, Dave Stangis recognizes the influence of the iconic brand and works to support sustainability as a core business strategy. "Our philosophy is to move from people doing good work to business processes," he said. "We leverage all of the tools a business has to drive group performance and integration from training to recognition to even executive compensation." GreenBiz.com (4/17)
| Coca-Cola, Melt win award for sponsorship ads Coca-Cola and Melt, a sports and entertainment firm, won the Cynopsis Sports Media Award for Best Brand Activation at a Live Sporting Event for Coke Zero's sponsorship of "ESPN College GameDay." Coca-Cola won three other Cynopsis awards, including Partnership with an Athlete for its work with the NBA's LeBron James, Retail Activation for March Madness week and Marketer of the Year, which went to Coca-Cola Senior Vice President for Sports and Entertainment Sharon Byers. American City Business Journals/Atlanta/Morning Edition blog (4/18)  | White Paper: An Uncanny Solution
Today's retail market is more challenging than ever, with the average supermarket carrying nearly 47,000 products. Well designed packaging is a brand's greatest tool to engage with the overwhelmed consumer. Download this white paper to find out how the right packaging can influence shoppers in the store and after they've taken your product home. |
 | ALDI plans distribution center, HQ, stores in Houston area ALDI will break ground on a division headquarters in Rosenberg, Texas, next week, kicking off a $44 million project that also includes a 650,000-square-foot distribution center. The project is expected to be complete in early 2016 and to bring more than 150 jobs to the area. ALDI is investing $125 million in capital as it opens 30 stores in the Houston area over two years; the 17th location will open May 1. American City Business Journals/Houston (4/21) | 71% of shoppers are confused about protein needs, survey finds More than 70% of consumers aren't sure how much protein they should eat daily, finds a study by The NPD Group that surveyed more than 2,000 primary grocery shoppers. Many respondents said they wanted to introduce more protein into their diets, but they only estimated measurements of protein at each meal. "This is an opportunity for food marketers to educate consumers on the recommended daily allowance and, at the same time, promote the protein in their products," NPD Food industry analyst Darren Seifer said. FoodBusinessNews.net (free registration) (4/21) |  | We are not makers of history. We are made by history." -- Martin Luther King Jr., American civil rights activist | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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