Nestle will sell more brands to help growth Nestle's CEO Paul Bulcke told shareholders that the company will continue to evaluate its brands and products and will sell underperforming businesses in an effort to jumpstart growth. The company has already sold PowerBar and Jenny Craig but is looking to accelerate its investments in brands such as Purina and Dolce Gusto, which have been growing. "We are looking at our product and brand portfolio and analyzing it through a sharper, stricter lens," Bulcke said. The Wall Street Journal (tiered subscription model) (4/10) Mars latest to develop chocolate for hot climates Mars has requested a patent for chocolate ideal for hot climates due to its heat resistant capabilities. The chocolate has a polyol and monosaccharide added to the formula for a melting point of 37°C. "The taste profile of the heat resistant fat based confection is surprisingly not significantly different from that of a conventional fat based confection," Mars said in its patent application. Mondelez International's Cadbury and Nestle have previously patented their own versions of heat-resistant chocolate. ConfectioneryNews.com (France) (4/10) | Gluten-free on the rise, organic down on menus Restaurant menus saw nutritional claims grow 14%, and while organic remains the leading ethical claim, it's use dropped 28% from the fourth quarter of 2010 to the fourth quarter 2013, according to Mintel. In the same time period, gluten-free claims grew 200% and accounted for 40% of the growth in nutritional ingredient claims. "Many Americans look to menu information to eat better and healthier," said Julia Gallo-Torres, foodservice category manager at Mintel. "Nutritional claims signal that certain foods can contribute to general health." FoodBusinessNews.net (free registration) (4/10)  | Identify internal bottlenecks to keep production humming
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 | | Grocery Aisle: Take a look into the consumer packaged goods and grocery industries with SmartBrief | Pasta trends shift along with changing tastes Pasta's appeal as a familiar comfort food and an affordable staple during tight economic times is shifting as health-conscious consumers and adventurous foodies fuel noodle innovation in restaurants and at supermarkets. Retail pasta sales dipped last year after rising each year during the recession, according to Euromonitor, and customers at Noodles & Company who just a few years ago would have picked simple dishes have grown much more adventurous, said Erin Murphy, the restaurant chain's senior communications manager. SmartBrief/SmartBlog on Food & Beverage (4/11)  | Maximize Your Potential With Kellogg Executive Education
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 | Airheads' new campaign focuses on millennials Airheads has introduced a national campaign that features user-generated videos that show "airhead" moments in its ads targeting millennials. The first ads in the "The World Needs More Airheads" campaign included videos from known Vine artists, but the company is now recruiting more videos from its customers. Customers can upload videos to the contest's Tumblr account and the company will choose the top three videos for use in upcoming 15-second ads that will run between June and September. MediaPost Communications/Marketing Daily (4/10) | Amazon aims to expand Prime Fresh to more markets Amazon hopes to expand its Prime Fresh grocery delivery service, which launched in Seattle five years ago and has since expanded to Los Angeles and San Francisco, to more markets in the coming years, CEO Jeff Bezos said in a letter to shareholders released this week. Bezos also commented on the company's plan to use drones for delivery, saying it will be years before the technology and federal regulations are in place. The Salt Lake Tribune (Utah)/The Associated Press (4/10) Wegmans launches specialty cheese line developed in cheese cave Wegmans Food Markets is launching a line of specialty soft cheeses including Brie, Camembert and Pie d'Angloys made in the retailer's 12,300-square-foot cheese cave. The more than 40 flavors of cheese will be available in all of the chain's 83 stores, and Wegmans plans to install misting stations at the specialty cheese displays. "When we started this, we were just looking for a way to produce a better cheese. This is not a little thing we've undertaken. This is a totally different skill and may change the way business is done for these types of cheeses and supermarket chains," Wegmans CEO Danny Wegman said. American City Business Journals/Buffalo, N.Y. (4/9) |  | White Paper: An Uncanny Solution
Today's retail market is more challenging than ever, with the average supermarket carrying nearly 47,000 products. Well designed packaging is a brand's greatest tool to engage with the overwhelmed consumer. Download this white paper to find out how the right packaging can influence shoppers in the store and after they've taken your product home. |
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