 | November 10, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Emerging markets provide a test for PepsiCo shift
 PepsiCo CEO Indra Nooyi is shifting the company from traditional food and drinks provider to supplier of products with health and wellness benefits. She's testing concepts in emerging markets including India, where PepsiCo has teamed with Tata Tea on healthy food and drink development, and is sharing research with other companies to boost efforts against chronic malnutrition. Bloomberg Businessweek (11/9)        - ConAgra sweet-potato plant opens in Louisiana
ConAgra opened a processing plant for Lamb Weston sweet potatoes in Richland Parish, La., bringing 275 jobs as it makes Alexia brand potatoes for grocery stores and the Sweet Things brand for restaurants. The plant began production in September, but state officials attended a grand opening last week at the plant, which won incentives worth as much as $37.4 million. The News-Star (Monroe, La.) (11/6) - Hershey rolls out Ice Breakers Frost
Hershey is adding to its Ice Breakers mint line with Ice Breakers Frost, offered in Wintercool and Peppermint. "The mints feature the same great flavor of our core Ice Breakers mints, which is then frosted with a combination of xylitol, cooling and flavor crystals for a uniquely powerful taste and texture," explained a company official. Drug Store News (11/9)  | Increase Profitability and Productivity in 2011
Download this free Aberdeen report to learn how Enterprise Resource Planning (ERP) can help improve operational performance, and differentiation. As capital and credit become readily available again, use ERP to gain the competitive advantage. | - Digital media a focus of GMA Shopper Momentum Conference
GMA's Shopper Momentum Conference began this week in Naples, Fla., with agenda items that include consumer trends, the direction of digital and social media, and actionable consumer insights. The event "offers a fresh, forward-looking perspective on critical shopper trends and serves as a laboratory for trading partner collaboration," said Logan Kastner, GMA senior manager of sales and sales promotion. Progressive Grocer (11/9)  | Gain insight into the overall health of U.S. businesses and how to leverage new tools to better manage business, while reducing risk exposure. Register now for Gain a clearer picture of small-business risk in an uncertain market.
Nov. 16 | 2 p.m. Eastern |
 - Steve Smith tackles New Leaf endorsement deal
Steve Smith, wide receiver for the New York Giants, has signed on as the first celebrity endorser of New Leaf Brands, and has also become a shareholder. "When I tried New Leaf iced tea last year, I was hooked immediately," he said. "Recently, I had the opportunity to try their line of lemonades and am now a big fan of them as well." BevIndustry.com (11/9)   | You're out of the office, meeting with clients and vendors, all while balancing work and life. Sometimes even a laptop just isn't practical. The RUN Powered by ADP® mobile payroll app helps you manage payroll anytime — quickly and easily — from any location. Choose ADP® and get a $300 Apple® Gift Card. |
| Science & Technology |  | | | - Supermarkets get in line for self-checkout
Almost 86% of grocery stores surveyed have at least one self-checkout lane, but both retailers and consumers have reservations about the technology, which aims to make checkout quicker but doesn't always succeed. The checkout machines, made by such manufacturers as IBM and NCR, are getting better with each generation, and customers are getting savvier about using them. The Washington Post (11/9) | Health & Wellness | | | | - Soy products seen as lowering breast cancer risk
 Pre-menopausal women who consume soy products with isoflavones reduce their risk of developing invasive breast cancer, according to a study of 683 women with breast cancer and 611 without it. "Eating isoflavones seems to be associated mainly with breast cancer characteristics that are more treatable and less severe than other types," said Anne Weaver, the lead researcher of the study. The researchers did not reach the same results for women who were post-menopausal. HealthDay News (11/9) | GMA News | | | |
| Government & Food Safety | | | | - GMA is among groups opposing ethanol plan
GMA and other industry groups oppose a plan by the Obama administration to raise ethanol levels in gasoline. "Not only will this decision adversely affect millions of consumers who don't drive brand new cars, but also countless Americans who are struggling to feed their families in a recovering economy," said GMA's Scott Faber. "Recent spikes in corn prices due to supply concerns will only be exacerbated by this decision. This legal action will give EPA a second chance to get this important decision right." The Wall Street Journal (11/9) , Supermarket News (11/9)
| International | | | | - Japanese food and drink makers are ready to buy
With the yen near 15-year highs, major food and beverage companies in Japan are seeking acquisitions and expansion opportunities overseas. An industry expert notes companies "probably are eager to speed M&As given the yen's strength, but there [are] not so many big targets ... up for sale." The Wall Street Journal (11/10) | SmartQuote | | | |  | Life's like a movie, write your own ending. Keep believing, keep pretending."
--Jim Henson,
American puppeteer  |
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