 | November 4, 2010 | News for the food, beverage and consumer packaged goods industry |  |  | - Downy adds sheet-castle exhibit to children's museum
Downy has teamed with the Children's Museum of Houston to create the "Whimsical World of Sheet Castle." The display, using Downy dryer sheets, is based on a game popular with Hispanic children. "For generations, sheet castles have transported families to faraway lands in the living rooms of our homes," said Downy marketing director Mary Pochobradsky. Drug Store News (11/3)        - Food Should Taste Good takes a bite out of hunger
Food Should Taste Good, a company that makes all-natural potato chips, has teamed with Share Our Strength on a campaign against childhood hunger, called Food Should Do Good. Money for the effort will be raised through redemption of online coupons and purchase of chips sold in limited-edition Share our Strength bags. Drug Store News (11/3) - Food makers and retailers raise prices, cautiously
Food makers including Kraft, General Mills and Sara Lee, which have held down prices for years, are starting to raise them again to reflect higher costs of ingredients. Supermarket chains are passing along some of the costs to consumers, but, as Stater Bros. CEO Jack Brown noted, "The big challenge will be: How much can we swallow and how much can we pass along?" The Wall Street Journal (11/4)  | Expense Reimbursement: To card or not to card
By Sarah Fister Gale, March 26, 2010
Before deciding to give employees corporate cards or reimburse them for expenses, consider the implications for both parties. Whatever you choose, create strict guidelines to curtail questionable spending. |
 - Kraft chief is "delighted" by digital media
Irene Rosenfeld, chief executive of Kraft Foods, said digital media helps the company "interact more frequently and in more of a two-way dialogue with our consumer." She said agencies are told to develop "360 marketing" that ensures "we are addressing all the potential touch points for each of our brands as we market them," and noted "some of our agencies are not as able to make that leap as others." Forbes (11/3) - Sweetness and humor anchor In The Raw campaign
Cumberland Packing has launched a campaign for its In The Raw sugar and stevia sweeteners that includes print ads with recipes and humorous long headlines. For example, one is titled, "Chocolate chip cookies you'll bake for her birthday that she'll never try because you'll never give them to her because you'll eat them all and phone in some tulips." MediaPost Communications/Marketing Daily (11/3)  | We now have more business information than ever, but can we trust it? Read this white paper and find out how IBM Information Agenda solutions can help you transform the information you already have into an asset that can help you expand your business. |
 - 7-Eleven pushes for Slurpee Summit after Obama comment
After President Barack Obama joked on Wednesday that he would meet with Republicans in a "Slurpee Summit," 7-Eleven officials contacted the White House with an offer to make the event a reality. "If the president wants a Slurpee Summit, we're offering to cater it with red and blue Slurpees," said spokeswoman Margaret Chabris. "And we'll even offer a purple Slurpee, since that's what you get when you bring red and blue together." USA TODAY (11/3)  | Reshaping Enterprise Workforce Management Software
Download this white paper to discover how Kronos has defined an entirely new generation of workforce management tools for today's tech-savvy "business consumer". Learn more about three breakthrough technologies: Instant Engagement, Guided Decisions, and Mobile Management — and how they will change the way you manage the workforce. |
| Science & Technology |  | | | - Qadex to intro improved food-tracing system
Qadex plans to expand its current system tracing food allergens to include ingredient sourcing and nutrition information. The system, set to launch in summer 2011, will "create the information in the format required by Tesco or Sainsbury, for example," explained a company official, noting the system will save manufacturers considerable time over updating databases manually. ConfectioneryNews.com (11/1)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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Interested in learning more about advertising in GMA SmartBrief? Contact Chris Warne at (212) 450-7970 or cwarne@smartbrief.com.  | |  | |  |
| Health & Wellness | | | | | GMA News | | | |
| Government & Food Safety | | | | - FDA finds listeria at Texas produce plant
The Food and Drug Administration has confirmed findings from Texas health officials that listeria is present at a SanGar Fresh Cut Produce facility in San Antonio. Chopped celery from the facility has been linked to at least six listeria cases, including four deaths. All the products made there since January have been recalled. CNN (11/3)
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