| August 7, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- New Lunchables campaign features largest-ever giveaway
Kraft's Lunchables is launching its biggest ad campaign ever to market its "Never Be Bored Again" sweepstakes, giving away prizes ranging from toys and games to treehouses and game rooms. Advocacy groups have begun to argue that marketing Lunchables on ABC stations would violate Disney's pledge to not advertise food to children that doesn't meet certain nutritional standards, but Lunchables senior marketing director Joseph Fragnito said the Lunchables product that appears in the ads meets the nutritional criteria of the Children's Food and Beverage Advertising Initiative. The New York Times (tiered subscription model) (8/5)       - Odwalla launches chewy, baked bars
Odwalla has introduced chewy nut bars in apple toffee pistachio and chocolate almond coconut flavors, and baked bars in orange cranberry and lemon ginger flavors. "Our new bars have wholesome ingredients as well as satisfying flavor combinations, so they're great for those looking for options to help them maintain an active healthy lifestyle," said Irma Shrivastava, marketing vice president. Drug Store News (8/6) - Bolthouse becomes part of Campbell Soup
Bolthouse Farms, which makes beverages and refrigerated salad dressings, has been acquired by Campbell Soup for $1.15 billion. Bolthouse will operate as a separate division, and gives Campbell increased market share in healthy beverages and packaged fresh food. Drinks Business Review (8/7)  | Trends |  |  | | - Students still have easy access to sports drinks, fruit drinks
Fewer U.S. middle and high schools sell soft drinks, but other sugary drinks such as sports drinks and fruit juices remain widely available to students, according to a study in the Archives of Pediatric and Adolescent Medicine. Researchers said the decline in access to sports drinks was more significant among middle-school students than those in high school. Los Angeles Times/Booster Shots blog (tiered subscription model) (8/6)  |  |  | | How to turn money you already spend into points you can use:
The Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more.
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  | Corporate Social Responsibility | |  | | |  | - Closed Loop Recycling plans to double capacity
Closed Loop Recycling, which has recycled more than 100,000 tons of plastic since opening in 2008, has secured funding to double the capacity of its Dagenham, England, facility, adding about 100 jobs. The company was instrumental in helping London wins its bid to host the 2012 Olympic Games. BusinessGreen (U.K.) (8/6)  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
 | Advertising & Marketing | | | | - Coke Zero partners with Bettis on asthma camp
Coke Zero has formed a one-year partnership with football star Jerome Bettis and is donating $5,000 to the Jerome Bettis Asthma and Sports Camp, held every year in western Pennsylvania. The free camp, offered by The Bus Stops Here Foundation and the American Respiratory Alliance of Western Pennsylvania, includes sports sessions with Bettis and asthma advice from experts with the Children's Hospital of Pittsburgh. Drug Store News (8/6) - J&J will review all its agency assignments
Johnson & Johnson is going to review all of its roster shops with an eye to moving quicker, faster and better, according to the company's top marketing executive, Michael Sneed. J&J spends about $1.9 billion a year domestically through agencies spread among the three major holding companies. Sneed says he will work out various "possibilities and scenarios" with his shops, but will not asking them to formally re-pitch business. Advertising Age (tiered subscription model) (8/6) 
| Health & Wellness | | | | - Researchers study link between food and sleep
People with sleep patterns that are out of sync with circadian rhythms can "reset" their sleep by changing the foods they eat and the times they eat them, researchers say. They note disturbed sleeping cycles can shorten life spans and say, "As food components and feeding time have the ability to reset biological rhythms, it is of paramount importance to understand the relationship between food, feeding and the circadian clock system." NutraIngredients (8/6) | GMA News | | | | - Last day to register for GMA Supplier Benchmarking Webinar
Today, food manufacturers and government regulatory agencies are strategically placing greater emphasis on preventive measures for food safety and food defense. In supplier management, the knowledge, skill and ability to identify a supplying firm's food safety strengths and challenges are critical to protecting your company, your consumers and your brand integrity. During the Supplier Benchmarking Webinar: Does Your Supplier Make the Grade? tomorrow, Aug. 8, from 2-4 p.m. (EDT), GMA and industry experts will discuss the current FDA regulatory environment as well as a variety of methods for evaluating supplier food safety programs to determine whether they are sufficient to ensure food safety, regulatory compliance and other quality assurance attributes. Also, GMA will release the results of its recent Ingredient Supplier Benchmarking Questionnaire that contains responses from nearly 150 participants, varying in company size, addressing which food safety tools are commonly employed in today's supply chain management arena. Register now.
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