| News about digital retail commerce |  |
- New NRF initiative takes macro-mobile approach
NRF's various arms studied the ways mobile is changing each area of the company and discovered that no group is taking a holistic approach. The result -- the Integrated Mobile Initiative, launched today to take a macro approach to mobile. "Retailers are inherently driven to stay ahead of the curve when it comes to their customers' demands, and today nothing is more important than mobile technologies that provide seamless cross-platform shopping experiences," said Senior VP Vicki Cantrell, who will lead the initiative. Retail's BIG Blog (8/9), Women's Wear Daily (subscription required) (8/9)     
- The IMI will explore the full scope of issues that impact mobile retailing and offer best practices, case studies, educational content, thought leadership and more. Visit the site.
 | A Formula for Jumpstarting Ecommerce Sales Through Facebook: The Pictureline Case Study
In this brand new case study from Offerpop, discover how, in just four months, a company built a fan base with an activity level rivaling those of the top 100 brands on Facebook, and ignited ecommerce sales in the process. Download it for free! | |
- Big brands ramp up blogger outreach
Brands are getting serious about blogger outreach, launching charm offensives and giving away freebies in a bid to win over influential bloggers. Marketers say that's an effective way to target specific demographics, through known social influencers, but some bloggers say they're getting swamped by PR notices and offers of swag. CNBC (8/8) - How e-commerce is changing the retail landscape
Retail as we know it now will be unrecognizable in a decade, as online shopping changes the way we use brick-and-mortar stores and technology tools from magic mirrors to 3D printers bring new ways to combine the real and virtual worlds, experts say. "The next five years will bring more change to retail than the last 100 years," says Cyriac Roeding, CEO of Shopkick. USA TODAY (8/8) - Online is a bright spot for U.K. retail
 Online retail sales in the U.K. grew 15.6% in the past year, a bright spot in an otherwise lackluster retail picture, according to a report from KPMG and the British Retail Consortium. "There's also evidence of click-and-collect services growing in popularity as shoppers become more confident about using the full range of shopping options available to them thanks to new technology," said BRC Director General Stephen Robertson. ComputerWeekly.com (U.K.) (8/8)  - Tips, tricks and best practices for YouTube video marketing
The most effective 30-second online marketing videos are powerful and efficient, and good ones are likely to be seen, as YouTube is the second most popular search engine by volume, writes Anvil Media President Kent Lewis. He offers a guide to video marketing on YouTube, including video best practices and the essentials of getting started. iMedia Connection (8/9) - Americans will increasingly go social via their smartphones
About 1 in 4 Americans will be using mobile devices to access social networks by the end of the year, according to an eMarketer report. Of those mobile social networkers, more than 85% will be accessing Facebook. By 2014, more than 46% of mobile device users will be using their devices for social networking, according to eMarketer's predictions. eMarketer (8/8)  | Your weakest link could be your strongest asset
If your transaction data is decentralized and unverified, your enterprise systems are leaving profits to chance. Today's retailers have discovered that one automation solution can reverse this situation to optimize productivity and profitability. This insightful 2012 White Paper from RetailTouchpoints explains how it can transform your organization. Learn how now! |
 - Can Macy's beat online rivals on same-day delivery?
Macy's is well positioned to compete with Amazon, eBay and other online retailers when it comes to adding same-day delivery, if the retailer determines that's something customers want, Chief Financial Officer Karen Hoguet said. The retailer's large, national base of department stores gives it a leg up over online merchants, which must build warehouses, she said. The Huffington Post (8/8)  | Hiring exceptional talent is critical to the success of your business. Whether it’s the executive who offers visionary leadership, or the sales professional who won’t settle for less than 100%, a business needs great people to thrive. This guide provides best practices for securing the top talent you need to drive business results. |
| Interactive Advertising |  |  | | - Competitors overtake Amazon in some paid-search categories
Amazon is always at the top of results when consumers search for books online, but competitors are beating the online retailer in other paid-search categories, according to a study. Several retailers topped Amazon when it came to children's products, with results from Toys R Us, Lego, American Girl, Hasbro and The Children's Place ranking higher. Internet Retailer (8/8) | Shop.org Spotlight | | | | - NRF's Integrated Mobile Initiative to serve as hub for mobile trends
Drawing from NRF's cross-sector membership base of more than 9,000 companies and industry experts, NRF's just-launched Integrated Mobile Initiative, or IMI, will serve as a focal point for discussion and best practices on the practical aspects of mobile retailing today. "Using our arsenal of internal and partner expertise, and industry and original research as the foundation, the IMI will bring real-life experiences to the table for in-depth conversation about the force that is mobile retailing," NRF's Senior Vice President of Communities and Executive Director of Shop.org Vicki Cantrell said. Read more.  | - Voting for the 2011 Shop.org Board of Directors closes Friday
The online ballot is live, and the votes are coming in as a handful of retail and associate member executives battle for a total of eleven open seats on Shop.org's Board of Directors. If you've yet to cast a vote, remember: every member company of Shop.org has one voting member. All ballots are due in by Friday, Aug. 10. Learn more. |
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--Harry S. Truman,
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