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| August 1, 2012 | | CONNECT WITH SMARTBRIEF |  |  | | | News for SmartBrief prospective partners | |
| What's Happening |  |  | | - SmartBrief exclusive from Guy Kawasaki
SmartBrief is proud to share an exclusive chapter from best-selling author Guy Kawasaki’s new book, "What the Plus!: Google+ For the Rest of Us." In return for updating your SmartBrief profile, we will give you Chapter 2 of Kawasaki's book on Google+ -- "How To Get Started" -- absolutely free. Learn more.     
| Leadership Focus | | | | - Create a friendly workplace by offering more than respect
A friendly workplace relies first on leaders creating an atmosphere of civility among employees, S. Chris Edmonds writes. Once workers know they'll be treated with respect, leaders can foster an active gratitude for the work being done. The friendliest workplaces, though, are where workers are validated, trusted with more responsibility and thus able to thrive, Edmonds writes. Driving Results Through Culture blog (7/16) - Listen up: The skill the best leaders must develop
The most essential skill that leaders need to develop is attentive listening, writes John Keyser. Even if we think we're already good listeners, studies show we forget 75% of what we heard within two days. "By recognizing the importance of listening, and making a commitment to improving, the quality of your leadership and relationships will definitely improve," Keyser writes. Common Sense Leadership blog (7/16) - Failing to close the deal is OK if done right
Not every deal will be completed, but the key is to have everyone walk away from the negotiation table without anger, says former U.S. Trade Representative Susan Schwab in this Big Think video. Sometimes a "hissy fit" can be effective during negotiations, but only if done right. "You have to have a slightly theatrical event to get a point across, but -- you need to do it in a way that doesn't break crockery or doesn't burn bridges," Schwab says. SmartBrief/SmartBlog on Leadership (7/17) | About SmartBrief | | | | - What we do
SmartBrief publishes industry-specific e-mail newsletters in partnership with prominent associations, professional societies, corporations and nonprofits. More than 5 million executives and professionals rely on SmartBrief every day to stay informed and save them time. Visit here to view our partners, see samples and subscribe. For updates, follow us on Twitter or become a fan on Facebook. Want to explore partnering? Let's talk. | Media 2.0 | | | | - Men, women differ in activities they perform exclusively via mobile
 Men and women in the U.S. tend to prefer to accomplish different tasks on their mobile devices, according to a survey by Prosper Mobile Insights. Women like to confine their social networking and e-mail to mobile, while men are more likely to do their instant messaging and banking exclusively on mobile. eMarketer (7/12) - Proper planning can make your Hangout a standout
Getting the right people involved is key to making a Google+ Hangout video chat run smoothly, writes Jennifer MacDonald of Engage 121. Having a panel of experts with a conscientious moderator can help ensure that you have a productive, fun discussion. It's also important to hold a pre-Hangout, where attendees can test their equipment, and to record the Hangout so others can view it later. SmartBrief/SmartBlog on Social Media (7/17) - "Growth squad" helps Facebook reach new users
Facebook is likely to gain its billionth user sometime this year, thanks in large part to the efforts of a division tasked with expanding the social network's user base. The unit led by Naomi Gleit helped to implement a social search with Google, to launch the "People You May Know" feature and to adapt Facebook beyond the English language. Now Gleit's 150-person team is setting its sights on mobile, which is seen as Facebook's best chance for continued expansion. Bloomberg Businessweek (7/25) | SmartNugget | | | |  | | - How to navigate LinkedIn's new design
Dan Schawbel offers tips on how to take advantage of LinkedIn's redesign to connect with others and keep current on news in your industry. "In many ways the design resembles Facebook. Now, there is a 'Share an update' box on the top of your stream followed by recommendations from LinkedIn as to what the most important updates are from your network," he writes. The Fast Track (7/25) | |  |
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Companies that want to more fully engage Facebook users need to monitor competitors' pages and determine what kinds of content engages customers the most, says Ian Karnell of digital marketing agency Buzzhoney. Karnell says he uses a tool called InfiniGraph to help clients identify the kinds of content and calls to action that will work best for their brand. 
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