  | August 2, 2012 | | CONNECT WITH SMARTBRIEF |  |  | |  | | | The Leaderboard |  | | |  | - Are you forgetting the basics of good leadership?
Good leaders should relentlessly communicate their vision, hold people accountable and develop a culture of disciplined execution, writes John Spence. That might sound obvious, but many bosses neglect these basic principles, Spence warns. "[T]here is a huge difference between knowing something ... and living it every day in your organization," he writes. SmartBrief/SmartBlog on Finance (7/31)        |  | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
 | | - It's possible your sales process is a road map to nowhere
Sales representatives aren't always to blame for trouble in the sales organization; instead, your sales process might be the root of the problem, writes Kendra Lee of KLA Group. You should examine your process carefully and identify problem areas. "Seek out gaps where you aren't providing the right information at the right time to help the prospect make a decision," Lee advises. The VAR Guy (8/1) - Sales competitions inspired by the Olympics
Olympic sports can serve as a model for sales organizations that want to set up competitions to boost the performance of their representatives. For example, you can split your representatives into teams hand have them compete in a manner similar to how the gymnastics competition is run in the Olympics. HeinzMarketing.com (8/1) - U.S. is emerging as global leader in mobile ad spending
The U.S. is poised to overtake Japan this year as the world's leading market for mobile ad spending, reaching $2.29 billion in total outlays, compared with $1.16 billion in 2011, according to eMarketer. Mobile advertising is growing faster in North America than in the Japanese markets, because the Japanese markets are more mature. The Canadian market is expected to be worth about $110 billion this year, the firm notes. eMarketer (8/2) | On the Road | | | |  | |  | The recruiting ecosystem is changing, led by professional social networks like LinkedIn and social media apps like Jobvite. Examine how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process in this free white paper. |
 | | - Tech tools that can help you organize leads
A major CRM implementation can be daunting, but there are other options for small companies that need a little help to manage their leads, Jonathan Blum writes. For instance, Google Groups can be used to send key contacts to your salespeople. Meanwhile, tools such as Sprout Social and Radian6 can assist with lead-generation efforts on social media. Entrepreneur online (7/31)
 | The best time to talk to a lead is immediately."
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