Hostess simplifies nutrition info on Hearty Breads

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August 3, 2012 News for the food, beverage and consumer packaged goods industry   Company Watch  Tide taps Betty White for Vivid White + Bright campaign Procter & Gamble is promoting Tide Vivid White + Bright detergent with humorous ads starring 90-year-old actress Betty White. Television ads, showing White trying on a nightclub-worthy outfit with a white skirt, play on the shared name with the tagline "Break the rules of white. With Betty White." The New York Times (tiered subscription model) (8/2)      Hostess simplifies nutrition info on Hearty Breads Hostess Brands is changing the packaging for the Hearty Breads in its Nature's Pride line, simplifying the nutrition information with easy-to-read icons and facts, said brand manager Stacey Schultz. The change will be rolled out to all breads in the Nature's Pride line. Food Business Review (8/2)      Other News Jennie Garth and daughter Lola team with Crest, Oral-B Drug Store News (8/2)      Earn 3X rewards points when you fly with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster: • 3X points on airfare • 2X points on advertising, gas, and shipping • 1X points on everything else LEARN MORE AND APPLY   Trends    New ingredients and flavors are among trends seen on menus Datassential examined menus of more than 4,800 restaurants and saw food trends that include growing interest in sustainable sourcing, unfamiliar vegetables, ethnic flavors and specialty ingredients. "Safe flavor choices don't hold as much weight as they once did," the research firm reported. "Instead, operators are subbing them out for an adoption of sophisticated and unique ingredients, fun experimentation with bold, less-familiar flavors within ethnic cuisines, and a focus on health and whole foods." Nation's Restaurant News (free registration) (8/2)      The recruiting ecosystem is changing, led by professional social networks like LinkedIn and social media apps like Jobvite. Examine how the new ecosystem creates a streamlined, scientific and democratic approach to the recruiting process in this free white paper.   Advertising & Marketing    "Real women of Philadelphia" use cream cheese in recipe contest Kraft's Philadelphia Cream Cheese continues its social media "Real women of Philadelphia" contest string with a kitchen-makeover prize featuring a consultation with designer Jillian Harris. Contest entrants submit recipes using the cream cheese to win the consultation and gift cards from KitchenAid, Lowe's and others. MediaPost Communications/Marketing Daily (8/2)      Other News P&G gives Aussie assignment to McGarryBowen Advertising Age (tiered subscription model) (8/2)      Learn how to benefit from an Enterprise Data Management Platform For companies whose current data platforms are limited to managing only display media, download the free white paper to determine if the Enterprise Data Management Platform is necessary. Download the free white paper now   Retail Spotlight  Distribution grows for Prosperity Organic buttery spread Prosperity Organic Foods signed distribution deals with H.E. Butt Grocery, Whole Foods Market, Albertsons, Wegmans Food Markets, Winn-Dixie Stores and Jewel-Osco to sell Rich & Creamy Melt Organic buttery spread. This is the first product for the Boise, Idaho, company, which recently completed a third round of financing. American City Business Journals/San Antonio (8/1)        Sponsored Content    A Personality Test for Entrepreneurs Matthew E. May Illinois, Like Maryland, Bans Boss Request of Facebook Passwords Courtney Rubin Landing Pages: The Secret to Online Sales Angela Stringfellow Getting Started with Content Marketing JAMES LANDERS How to Find the Right Video Production Vendor Katrina Diamond   Health & Wellness    Geneticist gets colorful in breeding healthier potatoes USDA geneticist Chuck Brown is leading an effort to breed antioxidant-rich potatoes with red and orange flesh. To promote the health benefits of potatoes, the U.S. Potato Board partnered with Washington, D.C., restaurant Ardeo + Bardeo on a seven-course meal with seven kinds of potatoes. National Public Radio/The Salt blog (8/2)      Caffeine appears to ease Parkinson's symptoms People with Parkinson's disease who took caffeine pills experienced reduced stiffness and improved motor skills compared with study participants who took placebo. Although caffeine did not reduce daytime sleepiness, improve sleep quality or ease depression, researchers said it might "be useful as a supplement to medication and therefore could help reduce patient doses." NutraIngredients (8/2)        Pass it on. Cans are America's most recycled packaging. Go to Cancentral.com/sustainability/ to download our 2011 sustainability report.   GMA News  GMA Supplier Benchmarking Webinar: are you efficiently protecting your brand? Today, food manufacturers and government regulatory agencies are strategically placing greater emphasis on preventive measures for food safety and food defense. In supplier management, the knowledge, skill and ability to identify a supplying firm's food safety strengths and challenges are critical to protecting your company, your consumers and your brand integrity. During the Supplier Benchmarking Webinar: Does Your Supplier Make the Grade? on Aug. 8, from 2-4 p.m. (EDT), GMA and industry experts will discuss the current FDA regulatory environment as well as a variety of methods for evaluating supplier food safety programs to determine whether they are sufficient to ensure food safety, regulatory compliance and other quality assurance attributes. Also, GMA will release the results of its recent Ingredient Supplier Benchmarking Questionnaire that contains responses from nearly 150 participants, varying in company size, addressing which food safety tools are commonly employed in today's supply chain management arena. Register today.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  New Yorkers mobilize against plan to limit soda sizes A proposal to restrict the size of sweetened drinks sold in New York City is meeting opposition from the recently created New Yorkers for Beverage Choices and from City Council member Leroy Comrie. "People are definitely fed up, and this could very well be a tipping point, because it has to do with people's livelihoods if you're a business, and lifestyle if you are an individual person," group spokesman Eliot Hoff said. Queens Chronicle (N.Y.) (8/2)      Click here to view more job listings.   SmartQuote  The greatest blunders, like the thickest ropes, are often compounded of a multitude of strands." --Victor Hugo, French novelist and poet          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Publisher, Food & Beverage:  Chris Warne 212-450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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