  | August 8, 2012 | News for the food, beverage and consumer packaged goods industry |  |  |
- Clorox introduces concentrated bleach
Clorox has introduced concentrated bleach made with less water and packaged in smaller containers that use less plastic. "The new concentrated bleach is just a more modern version of the same quality product that has been around for 100 years," said Benno Dorer, senior vice president of the Clorox cleaning division. Drug Store News (8/7)        | NEW RESOURCE: How to Avoid 10 Potential Risk Pitfalls
When it comes to operating at peak performance, today's small and growing companies face a variety of obstacles that can prevent them from meeting their business goals. Learn to identify those foundational distractions and get recommendations for minimizing or eliminating those risks altogether. Download the FREE guide here. |
 - Chobani, GE and Coke win "emotional connection" medals
Ads by Chobani, General Electric and Coca-Cola have scored highest in relevance, persuasion, watchability, information and attention among the list of official Team USA Olympic partners, according to an Ace Metrix survey. Ace CEO Peter Daboll says the distinguishing characteristic of high-scoring ads -- such as GE's commercial touting incubator donations for premature babies -- is the ability to make broad emotional connections. MediaPost Communications/Marketing Daily (8/7)  | New study: Social data helps CMOs drive key decisions
A new survey of The CMO Club reveals that most CMOs use real-time data from consumer conversations to indicate trends and make decisions - far beyond marketing. CMOs who share this data across their organization have a huge impact on all aspects of product development, sales, service, and more. Read the free report now! |
  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
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- Study: Grapefruit juice may enhance effects of anti-cancer drug
A study showed that drinking just eight ounces of grapefruit juice a day boosted the effects of a drug in patients with incurable cancers, which could potentially allow them to use less of the drug and suffer fewer side effects. "Cancer drugs that are being introduced will cost anywhere from $3,000 to $10,000 per month," says Dr. Ezra Cohen. "Here's a mechanism that might allow us to significantly reduce the cost." U.S. News & World Report/HealthDay News (8/7)  | GMA News | | | | - July Times & Trends: Millennials more likely to have "full house"
In July's edition of the GMA-SymphonyIRI's Times & Trends Newsletter: Despite having larger-than-average households, millennials are only slightly more likely versus the general population to have a $25-$99,000 household income, and they are less likely to have entered the six-figure income ranges. These are just some of the factors that have been influencing a more negative and volatile sentiment among millennials versus other age cohorts during the past 18 months. Get more facts or download the full Times & Trends report.
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Extracts of cocoa and green tea may have health benefits for obese adults, who showed improved markers for inflammation and oxidative stress in a study. Researchers credit the polyphenols in the cocoa and green tea. 
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