| News about digital retail commerce |  |
- Online retailers appeal to investors' sense of style
Venture capitalists are finding much to like about online fashion sellers J. Hilburn, American Giant and Bonobos that sell high-end and made-to-order looks for less than department store prices. "Who's going to justify going to buy a shirt for $250 ready-to-wear when they can buy a custom-made shirt with the same fabric for $109? That's the big bet we're making," said Hil Davis, co-founder and CEO of J. Hilburn. Bloomberg Businessweek (8/8)      - EBay wins over brick-and-mortar retail chains
Retail chains including Barnes & Noble, Toys R Us, GNC Holdings, Aeropostale and Neiman Marcus have opened storefronts on eBay. The online marketplace has been finding increasing success convincing traditional retailers that it's the answer to their worries when it comes to battling Amazon, analysts say. Yahoo!/Reuters (8/7) - Survey: Users of mobile devices want to go faster
A solid majority of U.S. smartphone and tablet users are unhappy with the speed of their wireless connections, according to a survey of 5,000 people conducted by Keynote Systems, an Internet performance management company. "Even though people make accommodations for [using] a tablet or smartphone, over time those [accommodations] for differences will begin to shrink," said Don Aoki of Keystone Competitive Research. MediaPost Communications/Marketing Daily (8/7), Internet Retailer (8/7)  | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 | New Media & Technology |  |  | | - Augmented reality promises much as it comes into its own
Although it may take a few years to fully develop, the world of augmented reality is promising in a number of ways. For one thing, it may render the smartphone a transitional device as eyewear such as that in Google's Project Glass offers users an immediate heads-up to information on the world around them, according to a study by ABI Research. Other promising uses include interactive print, mobile shopping and education. MediaPost Communications/MoBlog (8/7), CIO Asia (8/7)  |  |  | | How to turn money you already spend into points you can use:
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   | Interactive marketers are feeling the pressure from government to offer clear, transparent privacy regulations for consumers. This free whitepaper, discusses various legislation, such as the EU Cookie Directive, and outlines how marketers must comply while offering a positive and enriching consumer interaction via the new paradigms of consensual targeting. Get the free whitepaper here. |
- Facebook permits mobile ads for apps within News Feed
Facebook has opened ad space on its mobile News Feed to application developers in an effort to monetize the mobile platform, which is an increasingly popular platform to access the social network. "This is noteworthy because it's the first time that mobile users will see ads in their feed that are not triggered by their actions or those of their friends," writes Ryan Kim. No ad partners have yet been announced, but likely candidates include game app developers such as Zynga, writes Cotton Delo. Advertising Age (tiered subscription model) (8/7), GigaOm (8/7)  | 10 Principles for Building an Effective Human Capital Plan
The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more. |
 | Legislative & Regulatory | | | | - Letter: The benefits of online sales tax collections
Bills that would allow states to require online retailers to collect sales tax on in-state transactions are good for state coffers and promote a level playing field for brick-and-mortar retailers without placing an undue burden on online merchants, say retail industry executives including NRF President and CEO Matthew Shay in this letter. "Federal legislation doesn't mean a national mandate. Rather, it restores the states' right to enforce their tax system of choice in a way that is consistent with our ever-evolving, multichannel marketplace." The Wall Street Journal (8/6) | Shop.org Spotlight | | | | - Why A/B testing is the secret to successful conversion
While recognized as an invaluable tool for revamping page layout, messaging and much more, there are often holes in executing and documenting an A/B test. At Shop.org's Online Merchandising Workshop last month, merchandising executives shared best practices on how to leverage the power of this vital benchmarking tool, and provided detailed two case studies featuring House of Fraser and Living Direct with tactics for how a successful testing campaign should run. Read more. Shop.org Blog (8/8)
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Neiman Marcus has created a shoppable online video to showcase and sell a new line of costume jewelry from designer Rachel Zoe. Dancing models wear the jewelry in the video, which lets viewers pause and click through to product pages to make a purchase. 
More than 80% of executives said driving online sales was a priority in 2012. Source: 
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