| News about digital retail commerce |  |
- Spotify launches Android version of app with hybrid ads
Macy's, Taco Bell and Verizon are among the first advertisers running ads within Spotify's new, free Android application, a followup to its popular Apple-device version. The 15-second audio ads correlate with a visual display for tapping through to microsites. "What's really exciting for us is the combination of audio and display advertising on a platform where a lot of listening is happening and where people are naturally inclined to swipe and tap their screen," says a Spotify representative. Internet Retailer (8/6)      | Online Retail Trends |  |  | | - Report ranks top 10 mobile shopping apps
EBay's mobile shopping application drew more than 13 million unique users in June, more than any other shopping apps, according to a Nielsen survey. Shopkick attracted only about half as many users, but those shoppers spent about three times as long on average using the app than did eBay Mobile users. The report notes that a strong online presence typically translates into a booming use of a retailer's app. TechCrunch (8/6) - Vietnam makes progress on the e-commerce front
E-commerce is on the rise in Vietnam, and online retail sales are on track to increase to $6 billion by 2015. The infrastructure and legal issues that held the country's online industry back a few years ago have largely been solved, but online retailers are still working to overcome hurdles including consumer trust issues and dispute settlement, said Nguyen Thanh Hung, deputy chairman of the Vietnam E-commerce Association. Bangkok Post (Thailand) (8/6)  | Earn 3X rewards points when you fly with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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   | Could you get more ROI from CRM?
It's no secret that closer customer relationships generate more sales. But if you haven't introduced your associates to the power of advanced clienteling, you haven't even begun to realize your full profit potential! Learn how with our in-depth White Paper: Five Steps to a Better Class of Clienteling. Download your copy now! |
 | Companies in the News | | | | - Tesco rolls out grocery-ordering screens at Gatwick
Tesco has added 10 screens filled with popular products in the departure lounge at London's Gatwick airport, hoping to encourage people to place an order while waiting for their flights. Using their mobile phones, customers can assemble a grocery order and schedule delivery for soon after they return from vacation. The Guardian (London) (8/6) - Barney's Beanery boosts buzz with social contest
Los Angeles-based sports bar and restaurant chain Barney's Beanery raised awareness of its five locations with a recent two-month contest that rewarded fans for taking photos and posting them to Foursquare and Instagram. "We were recognizing what customers were doing already and rewarding them for it," said regional manager A.J. Sacher. ClickZ (8/6)
- Study: Online campaigns boost real-world retail activity
Google AdWords campaigns have a dramatic effect on consumers' real-world shopping behavior, according to a RapidBlue analysis, boosting both stores' total foot-traffic and consumers time in-store by double-digit figures. That suggests that focusing on click-thru rates and other online-only metrics might be missing out on a substantial portion of digital campaigns' actual ROI, writes Dan Mitchell. CNNMoney/Fortune (8/6)  | The State of Customer Data Integration in 2012: Industry Report
This free report from Scribe Software covers the What, Why & How of CRM Integration. In this report learn how customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. Download the free report now. |
 | Shop.org Spotlight | | | |  | - Associate members make their case for the Shop.org Board of Directors
Last week, sixteen retail member candidates vying for eight seats on the Shop.org Board explained why they should be elected. Now, six associate candidates competing for three seats share their e-commerce expertise and the credentials they bring to the table to join digital retail's best and brightest board. All Shop.org members have until Friday, August 10, to cast their vote to choose the future of the Shop.org Board. Read more. Shop.org Blog (7/31) |
- The art and business of The Book by Neiman Marcus
In 1996, Neiman Marcus creative director Georgia Christensen led the creative launch of The Book for Neiman Marcus. Sixteen years later, she has led her creative team in re-energizing this powerful marketing vehicle. At the Shop.org Annual Summit, Sept. 10-12 in Denver, Christensen will share how The Book has inspired dramatic in-store events that have moved the needle for a positive impact across all channels. Learn more.
| Editor's Note | | | | - Have you figured out Google+ yet?
Shop.org SmartBrief is proud to share an exclusive chapter from best-selling author Guy Kawasaki's new book, "What the Plus! Google+ for the rest of us." In return for updating your SmartBrief profile, we will give you Chapter 6 of Kawasaki's book on Google+ – "How To Share Posts" -- absolutely free. Learn more here. | SmartQuote | | | |  | He who fears he shall suffer, already suffers what he fears."
--Michel de Montaigne
French philosopher and statesman  |
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More than one-third of families shopping for back-to-college merchandise online will begin three weeks to one month before school. Source: 
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