Campbell Soup CEO wants smaller teams to "think outside the can"

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March 12, 2013 News for the food, beverage and consumer packaged goods industry   Company Watch    Dole expands line of fruit smoothies Dole Food has added a peach mango flavor to the Fruit Smoothie Shakers line, joining strawberry, strawberry banana and mixed berry. The product is made with real fruit and low-fat yogurt. Drug Store News (3/11)      Campbell Soup CEO wants smaller teams to "think outside the can" Campbell Soup breaks its creative teams into "smaller cross-functional groups" for greater agility and thinking beyond traditional ways, according to CEO Denise Morrison, speaking at the 4As Transformation conference. "We came out with this mantra when I became CEO [in 2011] of focusing forward -- focusing outward to consumers and ahead to create our future. So, we had to think outside the can," she said. Morrison said the idea came from Ideo and proved itself in the company's immersion study of millennials, writes Andrew McMains. Adweek (3/11)      Bühler releases energy efficient long goods pasta dryer. Introducing the Ecothermatik™ long goods dryer. A revolutionary new development that requires up to 40% less thermal energy, 20% less cooling energy and 10% less electrical energy without compromising food safety standards or pasta characteristics. Learn more by visiting Bühler at the National Pasta Association Conference, April 8-10, 2013. Palm Beach, FL.   Trends    Catalina debuts mobile-ad solution with customization Catalina has introduced BuyerVision Mobile, which delivers personalized ads based on previous purchases. The digital-media company's "expertise and insights allow our CPG brand clients to not only deliver personalized mobile ads to high-value shoppers but to measure their impact based on actual in-store sales," said Chris Henger, executive vice president of digital. Progressive Grocer (3/11)      Webinar: Ride the Wave of Real-time Marketing March 20 at 11 AM PT | 2 PM ET Join Brian Solis, Principal at Altimeter Group, and learn how you can ride the wave of real-time marketing like Oreo's "dunk in the dark" Super Bowl ads. Learn how to plan for real-time opportunities, get results that move campaigns beyond hype and use best practices for your program. Register today!   Advertising & Marketing    Peeps get first TV spot in 10 years Just Born is marking 60 years since the creation of Peeps with the first television ad in a decade for the brightly colored marshmallows. The ad shows two brothers eating Peeps on Easter and describing all the ways they can be enjoyed, including Peeps sushi, Peeps dioramas and deep-fried Peeps. Portland Press Herald (Maine)/The Associated Press (3/9)      WAT-AAH! taps OMG Girlz for multichannel campaign Pop group OMG Girlz has signed on as the first teen celebrity ambassador in a print, television, digital and retail campaign for WAT-AAH!, a bottled-water brand. The campaign includes a bottle designed by the band, a cross-country tour and a youth talent show, Show Me WAT-YOU-GOT!, with band members as judges. MediaPost Communications/Marketing Daily (3/11)      The Social Media ROI Cookbook: Six Ingredients Top Brands Use In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!   Retail Spotlight    Peterson's plans relocation to larger space Peterson's Marketplace in Riverton, Utah, will move across the street to a space that is 10,000 square feet larger, the site of a closing Fresh Market. "We are very excited to move Peterson's," owner Monte Peterson said. "For over 75 years, we have been serving our local communities in the southern part of the Salt Lake Valley. We love our neighborhood and guests and hope they will continue to support and follow us across the street." The Salt Lake Tribune (Utah) (3/11)      Ninja Innovation - What does it take to succeed in business? Today's most successful businesspeople embrace the same qualities that defined the historical and mythical ninja clans. Adaptability. Decisiveness. And a will for victory. In his new book, Ninja Innovation, Gary Shapiro, CEO and president of CEA, uncovers the top ten killer strategies of the world's most successful businesses. Pre-order your copy today.   Health & Wellness  Study: Low fruit intake does not improve glycemic control A study of newly diagnosed type 2 diabetes patients found that those in a low-fruit-intake group and a high-fruit-intake group had similar reductions in A1C levels, body weight and waist size, suggesting that patients don't need to restrict their fruit consumption, according to a study on the website of Nutrition Journal. Medscape (free registration) (3/8)        GMA News  Are you bridging the gap between you and your consumers? Even when successful systems are in place, there is always room for improvement in the consumer complaints management arena. On May 8-10 in San Francisco, join GMA for the Consumer Complaints Management Conference to be sure your company is bridging the gap between you and your consumers. This conference will provide an intimate setting for attendees to interact with consumer affairs experts, industry veterans and fellow colleagues in the food, beverage and CPG industry. Attendees will have the opportunity to participate in content-rich sessions focused on improving customer service, such as: Complaint Levels -- How Good is Good...and Is it Good Enough? The 7 Rules to Regaining Customer Service Goodwill after Customer Service Failures Six Sigma in the Modern Contact Center Consumer Complaint Management Roundtable: Practices and Procedures to Protect Your Brand And more! To view the full agenda or to register, visit www.GMAComplaintsConference.com.      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Judge rules against NYC soda restriction A law to restrict the size of soft drinks sold in New York City has been struck down by state Supreme Court Judge Milton Tingling. In his ruling, Tingling says the law is "fraught with arbitrary and capricious consequences," with different rules for different kinds of establishments. The New York Times (tiered subscription model) (3/11), The Wall Street Journal (3/11)      New rules for muscle cuts under consideration Under new rules proposed by the Department of Agriculture, muscle cuts would not be allowed to be mixed, and information about where the animal was born, raised and slaughtered would be required on the label. "USDA expects that these changes will improve the overall operation of the program and also bring the current mandatory COOL requirements into compliance with U.S. international trade obligations," said Agriculture Secretary Tom Vilsack. Supermarket News (free registration) (3/11)      Position Title Company Name Location Director, Federal Affairs -- Environment, Energy & Chemicals Policy Grocery Manufacturers Association (GMA) Washington, DC Director, Federal Affairs -- Agriculture & Food Policy Grocery Manufacturers Association (GMA) Washington, DC VP of Direct Response Fundraising The USO Arlington, VA Certification Specialist, SQF AIB International Multiple Locations, United States Director of Conference Services ARAMARK Madison, WI Click here to view more job listings.   SmartQuote  We are all worms. 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