| March 11, 2013 | News for the food, beverage and consumer packaged goods industry |  |  |
- Mikesell's CEO builds on 100 years of quality
Chuck Shive, who became president and CEO of Mikesell's Snack Foods in May, is working to build the company's century-old potato chip brand. The company updated its packaging, changed its slogan to reflect its history and added two flavors -- sweet chili and sour cream, and Tucson spice. "It's not a quick fix. Our point of rebranding and upgrading our packaging was not so we could do it every couple of years," Shive says. Smart Business online/Cincinnati (3/8)        | Is 2013 the year consumers will feel the full impact of the U.S. drought?
How will a decline in South American corn and soybean yields affect U.S. stocks and current pricing? Is the Producer Price Index going up or down? Are prices for dairy products softening? See the latest USDA price projections, financing trends and more. Download GE's newest Food and Beverage Industry Research Update today. | |
- Product launches build on proven brands
Companies at the Consumer Analyst Group of New York Conference appeared to be taking fewer risks, launching items that are a revamp of existing products. Kraft Foods Group, for example, is introducing additional flavors of Oscar Mayer bologna; Procter & Gamble is expanding the Bounty line with DuraTowel; and Campbell Soup is launching Bolthouse Farms Baby Carrot ShakeDowns, with flavoring that can be added to baby carrots. Reuters (3/8) - Research chefs play integral role in food product development
Food manufacturers, aware of consumers' growing culinary savvy and interest in authentic ethnic meals, have hired chefs to help produce new products to release to their entire market or tailored for specific customers. "I'm actively involved in bringing new product concepts from my research, dining experiences or from experimenting in the test kitchen," said Joe Ascoli, research chef at Kettle Cuisine Inc. "I then take the lead in shaping those concepts into bench-top prototypes for testing and evaluating, and am an active participant in gathering operator and consumer feedback." Food Processing (3/8)  | NEW REPORT - Coping in the Chaos?
The number, complexity and diversity of cyber threats is soaring. 91% of organizations have directly experienced at least one cyber threat in the past year. Yet despite evidence of the dangers, over 40% of businesses feel underprepared for the threats around them. Be ready for what's next and ensure your company is protected by downloading this global IT report. |
 | Advertising & Marketing |  |  | | - Degree bridges the gender divide
While deodorant brands typically take different marketing approaches for men and women, a unisex campaign for Unilever deodorant brands Degree Men and Degree Women targets both genders. The ads, from Omnicom Group's Davie Brown Entertainment, show star athletes Lolo Jones, Alex Morgan, Carmelo Anthony and Kevin Durant training in sports they are not known for, with the tagline "Do:More." The New York Times (tiered subscription model) (3/10) | Hot Topics | | | | Top five news stories selected by GMA SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Health & Wellness | | | | - Children's diets may be swayed by celebrities
Children were more likely to eat snack foods endorsed by celebrities, even when the celebrity was seen in a context other than the advertisement, according to a U.K. study to be published in the Journal of Pediatrics. Children did not consume any less of snack foods that were not endorsed by celebrities, indicating that endorsers' influence contributed to overeating, researchers said. MyHealthNewsDaily.com (3/8) | GMA News | | | | - Hotel deadline ends today for Science Forum
As FDA rolls out new FSMA regulations and guidance, the GMA Science Forumwill provide boots-on-the-ground perspectives of the changes ahead, both domestic and international. Join GMA this April 1-5, in Washington, D.C. for more than 15 hours of FSMA-related sessions led by top-tier scientific, manufacturing and regulatory experts from industry and government. GMA is bringing together the most senior-level company executives, regulatory attorneys, food safety scientists and the FDA specialists who are drafting the regulations to contribute their insights and discuss what you need to know about FSMA now and what's coming next. The cutting-edge content doesn't stop with just FSMA. This year’s Science Forum will be the preeminent gathering of CPG experts for exploration of the critical scientific, technical and regulatory issues impacting consumers, public policy and the global CPG industry. Hotel deadline ends TODAY -- register now at www.GMAScienceForum.com.
| Government & Food Safety | | | | - FDA offers advice on Nutrition Facts label
The FDA, marking the 40th National Nutrition Month, is urging shoppers to read the Nutrition Facts label. When consulting the label, the FDA says, take into consideration the serving size, calorie count and daily value of nutrients. Progressive Grocer (3/8)
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