ConAgra: Sustainability saved $22 million in 2012 ConAgra said it saved $22 million in 2012 through sustainability measures such as reducing its packaging and emissions. Among the efforts, the company reduced waste and increased yield at its Helm, Calif., tomato packing plant and developed a plastic bag for flour that reduces packaging weight. FoodNavigator (3/22) "Positive discontent" drives innovation at Kraft Responding to frustration within Kraft Foods Group to failed product launches, Barry Calpino, vice president of breakthrough innovation, added the term "positive discontent" to the company vocabulary. He says Kraft has made a "transformational journey, where innovation went from one of our biggest weaknesses to one of our biggest strengths." Forbes (3/22)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Restaurants replace traditional coffee programs with pods Nespresso, the pod-based coffeemaker made by Nestle, is replacing traditional espresso machines at fine-dining restaurants worldwide, including 30% of all Michelin-starred eateries, according to Nestle. Restaurant owners like the space-saving footprint of the machines, and their fool-proof nature. "In our business, you spend so much time trying to be perfect with food and service that it's very hard to put the same dedication into a coffee program," said Marc Forgione, owner of his eponymous restaurant in New York City. New York magazine/Grub Street (3/21) Small-batch bourbon fetches big prices Artisanal bourbon is selling for hundreds of dollars, prompted by scarcity of small-batch bottles and growing interest in classic cocktails. The most famous is Pappy Van Winkle's Family Reserve 23-Year-Old, which is sold online for $600 or $700. The Wall Street Journal (3/22)  | Battling for Food Industry Supremacy in an Hourglass Economy
L.E.K. Consulting maps new rules for success in an hourglass economy with growing markets for affluent consumers at the top and lower-income consumers at the bottom. L.E.K.'s report serves up strategies for executives to better position themselves for growth, and spotlights winners and losers across the food industry. Download the free report today. |
 | Tide aims to clean up with mobile-video ad campaigns Tide is blending mobile video into its ad campaigns in a bid to keep its edge, says Procter & Gamble digital brand manager Eric Gruen. "We want to be at the cutting edge of innovation. And truthfully, the best way to do that is to continue to invest in mediums like mobile video," Gruen says. eMarketer (3/22) Other News  | 14 Ideas for Promoting Your Business Online
One of the fastest ways to grow your business is to earn visibility on search engines. PRWeb gives you the power to attract customers, journalists and bloggers to your news. Download our free guide and learn how to:
• Build brand awareness with a list of helpful tips
• Create buzz with engaging content
• Generate more customers
Read it now! |
 | Unilever, Eurofins help develop allergen standards Unilever and Eurofins are among the industry leaders participating in a study backed by the European Commission, which will lead to new standards and processes for food allergen management. "This is a massive research project which will have far-reaching consequences for consumers and food producers," said Clare Mills, the University of Manchester professor who is leading the effort. FoodNavigator (3/22) | Last week to register for the premier regulatory, scientific industry event Only one week until the 2013 GMA Science Forum kicks off in Washington, D.C., and the program is packed with the latest government and industry intelligence on the regulatory, scientific and health issues shaping the global CPG industry today. Whether your interest is FSMA, sodium, or international trade, the GMA Science Forum brings food, beverage and consumer product company leadership together with government and academic experts to discuss the major scientific and regulatory issues impacting consumers, business and public policy. This year, the 2013 GMA Science Forum is bigger and better than ever. The expanded content has drawn the biggest names in the business and attendance is at a record high, and it’s not too late to be a part of it. Register now. |  | A thing is mighty big when time and distance cannot shrink it." -- Zora Neale Hurston, American author | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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