Unilever to expand Lipton Tea plant in Virginia Unilever will expand and upgrade its Lipton Tea plant in Suffolk, Va. "Unilever is investing more than $96 million to upgrade the plant with modern equipment and state-of-the-art technology to continue producing the high quality tea for our millions of tea-loving consumers," said Kees Kruythoff, president of Unilever North America. Drinks Business Review (3/12) | Study: Shoppers seek sustainable and traceable food More shoppers are seeking sustainable food with no genetically modified organisms, according to the 2013 MamboTrack Annual Natural and Organic Product Survey. "Eco-shoppers have moved beyond ingredient lists and are now focused on tracing the source of their food supply from non-GMO to locally/regionally produced and fair trade," said Karen Herther, co-founder of Market LOHAS, which conducted the study with laz pr. Progressive Grocer (3/14)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Purina and Harris Teeter plan dog festival and photo contest Harris Teeter and Purina are preparing for the Bark in the Park Top Dog Festival, including a photo contest, to celebrate dog parks in Mecklenburg County, N.C. Dog owners can submit a photo through March 24, and the image deemed most clever and original will be crowned the winner April 27 at the festival. Progressive Grocer (3/13)  | Webinar: 5 Ways to Maximize Asset Performance 2 PM ETST on March 21
Learn how Nestlé and Pepsi Bottling Ventures use sustainable equipment performance management to capture and deliver critical equipment efficiency information — in real time. Find out how this enables manufacturing teams to improve plant performance and productivity. Register and receive access to the first two sessions in this series. | | Raley's taps BzzAgent for social marketing Through Something Extra Try-It, a social-marketing platform developed by BzzAgent and Raley's Family of Fine Stores, shoppers can try products based on previous purchases and share their opinion on social media. "Social marketing is important for Raley's, and this program helps us identify our best customers online and reward them with experiences they'll want to share with their friends in social media and in person," said David Palmer, the retailer's vice president of marketing and consumer relationships. Progressive Grocer (3/15)  | Add efficiency to your health benefit programs.
Visa Healthcare cards will help streamline your FSA and HSA programs by reducing paperwork and mailing costs. All while increasing enrollment and providing your employees with easy access to their health-benefit funds. Learn more. |
 | Almond flour is safe alternative for gluten-free diners After learning she had celiac disease more than 50 years ago, Colleen Sherratt and her husband, Lowell, began a mission to provide gluten-free products through their business, Honeyville Grain. One of their most popular products, almond flour, is versatile and provides a significant source of nutrients. "Sales growth remains hot," said Chris Ondatje, vice president of Honeyville's e-commerce division. "It's so sought after that we're constantly fighting to stay ahead of the demand curve." The Salt Lake Tribune (Utah) (3/13) | Science Forum hotel reservation deadline extended to Monday The GMA Science Forum has officially sold out the room block at the Marriott Wardman Park Hotel. To meet the demand for hotel rooms, GMA has negotiated an extension of the discounted room rate until Monday, March 18. There are only a few rooms left, so please reserve now by visiting the secure online reservation website or calling (202) 328-2000. This year, the 2013 GMA Science Forum is bigger and better than ever. The expanded content has drawn the biggest names in the business and attendance is at a record high. Whether your interest is FSMA, sodium or international trade, the GMA Science Forum brings food, beverage and consumer product company leadership together with government and academic experts to discuss the major scientific and regulatory issues impacting consumers, business and public policy. Join the CPG industry April 1-5 in Washington, D.C. There is no better time or place to learn from issue experts and share insights with other industry stakeholders. Register now. |  | Adventure is not outside man; it is within." -- George Eliot, British writer | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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