 | March 4, 2013 | News for the food, beverage and consumer packaged goods industry |  |  |
- Olay Regenerist gets a makeover
Procter & Gamble is changing the formula of 10-year-old skin-care line Olay Regenerist and has released studies showing how the revamped line delivers brighter, firmer skin. "We redesigned our best-selling Regenerist line to awaken skin, helping boost its responsiveness to anti-aging treatments for faster, more visible results," said Lela Coffey, Olay marketing director for North America. Cincinnati Enquirer, The (tiered subscription model) (3/1)       - Mondelez plans packaging innovations as part of global growth
Tom Clark, associate principle engineer for Mondelez International, said the company will rely on packaging innovations to help it grow in developing markets around the world. He spoke in favor of a methodical approach that "can improve speed to market, while migrating risk and still capture more value." PlasticsToday.com (2/27) - ConAgra boosts whole wheat production
ConAgra is responding to increased demand for whole wheat by reconfiguring its Decatur, Ala., facility to add Ultragrain milling capacity. "This latest reconfiguration of our milling assets will give us four major Ultragrain-producing locations in our network of 23 mills," with the others in Colorado, Puerto Rico and Illinois, said ConAgra Mills president Bill Stoufer. FoodBusinessNews.net (free registration) (3/1)  | Delivering Endpoint Integration Control
This Technology Spotlight explores the benefits that integrated endpoint security platforms with centralized management control offer organizations. This paper also examines the role that Kaspersky Endpoint Security for Business has in meeting IT needs related to ease of use, effectiveness and return-on-investment in the strategically important market for endpoint security. Learn more. |
 | Trends |  |  | | - Confectioners are sweet on flavor combinations
Candy with new flavor combinations, such as honeysuckle berry that combines blueberry and blackberry, is becoming more popular, according to a 2013 trend report from Sensient Flavors. "The combining of two, three or even four different flavors, to create one unique, fantasy flavor, helps brands distinguish themselves from one another," said Charles Dodson, a director at WILD Flavors unit A.M. Todd. CandyIndustry.com (3/1) - CPG companies move toward ads with calls to action
The consumer goods industry is moving to embrace call-to-action ads. One popular call to action is online coupons that become more valuable when shared, a format embraced by Huggies and other companies hoping to move entirely toward digital couponing in the near future. "The key principle is: If people are taking action, they're retaining information better than if it's passive," says Chris Pape, executive creative director at Genuine Interactive. Advertising Age (tiered subscription model) (2/25) - A-B InBev insists in ads that it doesn't water down beer
Anheuser-Busch InBev is responding to lawsuits alleging that it waters down its beer with ads in several major newspapers, including The New York Times and the Los Angeles Times. The ads serve a double purpose by showing cans of water the company donates via the Red Cross for disaster relief, with the headline "They must have tested one of these." Copy insists that the company takes no shortcuts in the brewing process. Bloomberg Businessweek (3/3)  | Agribusiness Seminar offered by Harvard Business School
Taking place in London, England, this May, this renowned Seminar explores the business, economic, political, environmental, and societal issues that impact the agribusiness industry, providing executives with new knowledge and an essential full-chain, cross-industry, global perspective. Apply now. |
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| GMA News | | | |
| Government & Food Safety | | | | - Healthy foods bill moves forward in Iowa legislature
An Iowa Senate subcommittee voted in favor of a bill to require food service vendors in state buildings, public universities and community colleges to cook healthier meals and post menus that display nutrition facts, such as calories, fat and sodium. The measure also would require the state to contract with food vendors that follow American Heart Association and USDA dietary guidelines, and to give preference to those purchasing from local growers. Omaha World-Herald (Neb.)/The Associated Press (3/1)
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