Shoppers seek tailored brand experience, survey finds In an inContact survey, 56% of adults say they would consider switching brands in search of more options and channels. "Consumers expect more choices and more ways to interact with business today," CEO Paul Jarman said. "The smartest companies are quickly adapting to changing consumer behaviors and needs, extending customer service beyond just phone and e-mail to mobile [applications], text messaging, chat and social media." Progressive Grocer (3/25)  | eBook: 7 Reasons You Need a Social Command Center
Social Media Command Centers are catching on fast with companies that want agile, customer-focused marketing. Download the free eBook and learn how to:
• React in the moment to crises and opportunities
• Monitor brand health and be proactive in your social business strategy
• Get competitive information at your fingertips
|
 | Hershey moves forward on sustainable cocoa Hershey said it will obtain 100% of its cocoa from sustainable sources by 2020, and will purchase 10% of its cocoa from sustainable sources this year. The company is adding the Ivory Coast to its CocoaLink program, currently in Ghana, which uses mobile phone technology to provide training to cocoa farmers at no cost. Environmental Leader (3/25)  | Add efficiency to your health benefit programs.
Visa Healthcare cards will help streamline your FSA and HSA programs by reducing paperwork and mailing costs. All while increasing enrollment and providing your employees with easy access to their health-benefit funds. Learn more. |
 | Pepsi shake-up includes more design changes, flexible use of logo The first Pepsi bottle redesign in 16 years will be followed by a redesign of most of the associated touch points, including coolers, trucks, packaging and in-store marketing materials, writes Natalie Zmuda. The brand will employ a strategy of "strategic variance" when it comes to using the red, white and blue logo introduced in 2008 -- it will be unmistakable despite being referenced in several distinct variations, according to Brad Jakeman, president of the global beverages group. Advertising Age (tiered subscription model) (3/25) Gillette brings female perspective to male grooming in ads Model Kate Upton and actresses Hannah Simone and Genesis Rodriguez reveal their male body hair preferences in a BBDO New York print and TV campaign for Gillette Fusion ProGlide Styler, themed "What women want." Print ads use QR codes linking mobile users to online video of the models. It's the first time Gillette ads have used spokeswomen, writes Andrew Adam Newman. "We're bringing their voice to the conversation," says John Mang, Gillette's global brand franchise leader. The New York Times (tiered subscription model) (3/25) | Meijer campaign supports food pantries When Meijer customers make a $10 Simply Give donation April 12 and 13, the retailer will give an additional $20 to food pantries. The program, launched in 2008, has supported about 200 food pantries in Meijer's five-state region, donating nearly $5 million. Progressive Grocer (3/25) | Canola oil is linked to less belly fat Researchers say high-oleic canola oil can reduce belly fat in adults when consumed in place of other oil. The study, presented at an American Heart Association event, found that adults who consumed such canola oil daily reduced belly fat by 1.6% over four weeks. QSRMagazine.com (3/25)
| Learn claims handling practices and procedures from industry peers When handling consumer complaints, it is often difficult to keep your customers happy while still protecting your brand. Learn how to achieve both of these goals at the 2013 Consumer Complaints Management Conference on May 8-10 in San Francisco. During the Consumer Complaint Management Roundtable: Practices and Procedures to Protect Your Brand session, panelists will discuss how their respective companies manage consumer complaints, with the end goal of protecting the company brand and avoiding unnecessary litigation. The featured panelists are: - Jamie Robinson, Partner, Ungaretti & Harris LLP
- Vivian Garcia Montalvo, Senior Claims Supervisor and Product Analyst, H-E-B Grocery Company
- Donna Skidmore, Director of Consumer Services, Dole Packaged Foods Company
- Deborah Sommers, Consumer Advocacy Manager, Blue Diamond Growers
Topics will include responding to media threats, dealing with difficult or unreasonable demands, and interacting with attorneys and will include a Q&A session to address any specific problems other companies have encountered. This is just one of many sessions designed to help food, beverage, and CPG industry customer service representatives and claims handlers and managers resolve consumer complaints. View the full agenda or register. |  | It is often laziness and timidity that keep us within our duty while virtue gets all the credit." -- François de la Rochefoucauld, French writer | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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