| March 7, 2013 | News for the food, beverage and consumer packaged goods industry |  |  |
- Honest Fizz can highlights natural ingredients
Honest Tea's soda line, Honest Fizz, is packaged in a can with plenty of white space, a fruit graphic and the words "Naturally Sweetened Zero Calorie Soda." Creative Director Michael Kravit says the tall, slim can suggests the "ingredients are more premium than what you would normally get." The drink from the Coca-Cola brand comes in Orange Pop, Lemon Limey, organic Root Beer and Professor Fizz, a cherry flavor. The Wall Street Journal (3/6)       - Dr Pepper taps Baswood for wastewater pre-treatment
Dr Pepper Snapple Group has installed a wastewater pre-treatment system from Baswood Corp. at its facility in Houston to reduce "both cost and our impact on the environment and public resources," said Kendall Yorn, vice president of manufacturing and engineering. By using the BioViper system, Dr Pepper Snapple Group puts less of a burden on the city's wastewater treatment system. The company is considering rolling out the system to sites in other cities. FoodProductionDaily.com (France) (3/6) - Gerber adds toddler line Graduates 2+ Kid Selects
Gerber Products has introduced Graduates 2+ Kid Selects, a line of vegetable, protein and grain options for toddlers. "Gerber Graduates 2+ Kid Selects offer a range of different meal combinations while allowing toddlers to join the family table and learn important feeding skills," said Kathleen Reidy, head of nutrition science at Nestle Infant Nutrition. Drug Store News (3/6)  | Webinar: Social's Favorite Whiskey Brands
March 13, 2013 @ 10am PT | 1pm ET
Join us to analyze the social media conversation about whiskey. Learn how to:
• Quickly extract true customer insights from social chatter
• Use social responses as a leading success indicator
• Optimize campaigns to outpace your competition
Register today! | |
- Gluten a concern for 30% of U.S. adults
In a survey from NPD Group, 30% of U.S. adults said they reduced their gluten intake or cut it completely from their diet in January. "The number of U.S. adults who say they are cutting down on or avoiding gluten is too large for restaurant operators to ignore," said Bonnie Riggs, NPD restaurant industry analyst. Convenience Store News (3/6)  | Need insight into agriculture commodity prices to plan your purchases?
Get critical price forecasts for key agriculture commodities so you can better negotiate contracts, time purchases, and track your purchasing performance. Find savings along your supply chain with insights from IHS—Download a report on agriculture commodity prices. | - What it takes to develop a real-time supply chain
Companies should develop real-time supply chains that enable decision-makers to react to events as they happen, writes Andres Botero of SAP. Such supply chains are based on customer demand, allow for efficient execution and enable insightful management practices, he notes. "Supply chain business decisions need to be made in a business context, not in a silo," he writes. Logistics Viewpoints blog (3/5)  | NEW REPORT - Coping in the Chaos?
The number, complexity and diversity of cyber threats is soaring. 91% of organizations have directly experienced at least one cyber threat in the past year. Yet despite evidence of the dangers, over 40% of businesses feel underprepared for the threats around them. Be ready for what's next and ensure your company is protected by downloading this global IT report. |
 | Advertising & Marketing |  |  | | - Goodby goes global for Doritos as brand gets universal treatment
Goodby, Silverstein & Partners is fashioning Doritos' first global campaign in coordination with the launch of new packaging and logo. A new spot for the PepsiCo brand will show a college-age valet on a Doritos-inspired joyride, with the new tagline "For the bold" translated into spots that will run in Mexico, the U.K., Canada, Spain and Turkey. "With the rise of social media and technology, our world is smaller and more connected than ever before. ... [W]e now provide a consistent storyline, and look and feel from the Doritos brand," said Ram Krishnan, vice president of marketing, PepsiCo's Frito-Lay North America. Advertising Age (tiered subscription model) (3/6) | Retail Spotlight | | | | - Kroger supports education with volunteers and donations
Kroger's Central Division is donating at least $3.8 million between 2011 and 2013 for K-12 education, and volunteers are contributing thousands of hours of their time. The program includes grants for schools and libraries; a partnership with the Summer Youth Program Fund; and donations of money and books to the Community Rewards program to improve literacy in low-income families. Progressive Grocer (3/6) | Health & Wellness | | | | - Study: Americans eat fewer calories, but obesity persists
Although daily energy intake dropped by 74 calories between 2003 and 2010, the obesity rate in women remained at 35% from 1999 to 2010 and increased among men from 27% to 35% in the same period, according to the CDC. Experts offer several possible explanations, including that people may not be getting sufficient exercise. The research appears in The American Journal of Clinical Nutrition. Reuters (3/6) | GMA News | | | |
| Government & Food Safety | | | |
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