| March 8, 2013 | News for the food, beverage and consumer packaged goods industry |  |  |
- Wrigley to debut chewing gum with caffeine
Wrigley is planning to launch Alert Energy Caffeine Gum in April, targeting consumers 25 and older who are seeking a portable energy boost. The gum, with a higher price point than traditional gum, will be offered in fruit and mint flavors, but also will have a medicinal taste. The package will highlight that the gum is "not recommended for children or persons sensitive to caffeine." The Wall Street Journal (3/8)       - Bounty debuts DuraTowel, a dishcloth replacement
Procter & Gamble's Bounty brand has introduced DuraTowel, a cloth-like paper towel meant to be used instead of dishcloths, which hold and spread around germs, according to the company. "Switching to Bounty DuraTowel means you can feel good about cleaning up knowing you're using a cleaner alternative than a used dishcloth," said Gregg Weaver, research and development engineer for Bounty. Drug Store News (3/7)  | Agribusiness Seminar offered by Harvard Business School
Taking place in London, England, this May, this renowned Seminar explores the business, economic, political, environmental, and societal issues that impact the agribusiness industry, providing executives with new knowledge and an essential full-chain, cross-industry, global perspective. Apply now. |
 - Brands, shoppers flock to Maha Kumbh Mela in India
 Marketers from companies including Coca-Cola, Unilever and Colgate-Palmolive are flocking to Maha Kumbh Mela, a religious festival held once every 12 years in India and expected to attract 100 million people before it ends March 10. The event allows people to touch products and talk to people about the items. Bloomberg Businessweek (3/7)  | NEW REPORT - Coping in the Chaos?
The number, complexity and diversity of cyber threats is soaring. 91% of organizations have directly experienced at least one cyber threat in the past year. Yet despite evidence of the dangers, over 40% of businesses feel underprepared for the threats around them. Be ready for what's next and ensure your company is protected by downloading this global IT report. |
 - Miller Lite hangs with celebrities in Miller Time spots
Miller is prepping a set of commercials for Lite through Saatchi & Saatchi featuring celebrities such as Vince Vaughn, Ken Jeong, Chuck Liddell and Questlove -- men the brand says have "common-man cachet," writes E.J. Schultz. The strategy is "solely focused on Miller Time. The celebrities that appear are guys that I think guys can actually picture hanging out with," says Con Williamson, Saatchi & Saatchi chief creative officer. Advertising Age (tiered subscription model) (3/7)  |
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 | Retail Spotlight |  |  | | - Women-owned businesses to sell items on Walmart.com
Wal-Mart's website is adding an "Empowering Women Together" section, selling items from small, women-owned businesses. The section will sell more than 200 items, including a dress from the Gahaya Links company in Rwanda, and a gift set of soup mix and cornbread mix from the Women's Bean Project. Reuters (3/7) | Health & Wellness | | | | - Study: Food stamps don't improve nutrition for children
Regardless of whether they participate in the Supplemental Nutrition Assistance Program, most low-income children fail to meet national dietary recommendations for whole grains, fruits and vegetables, according to a study in the journal Pediatrics. Of those receiving SNAP benefits, about 19% are overweight and 18% are obese, researchers say, similar to percentages for low-income children not receiving SNAP benefits. Reuters (3/7) | GMA News | | | | - How does your customer service affect customer retention?
Customer retention is not just about having the best or most affordable product – it’s also about offering excellent customer service. Therefore it is critical that both consumer affairs representatives and claims handlers have the skills and knowledge required for effective complaint management.
On May 8 to 10 in San Francisco, GMA will host the Consumer Complaints Management Conference, designed to provide the right tools for effective complaint management for consumer affairs and complaint management specialists working in the food, beverage and CPG industry.
With a focus on the latest industry topics, GMA has just added these sessions to the agenda:
- Improving the Consumer's Ability to Report Food Safety Concerns to USDA
- Product Liability 101 for Claims Handlers
- Turn Complainers into Loyal Customers Using Social Media & Voice of the Customer Analytics
- Consumer Complaint Management Roundtable: Practices and Procedures to Protect Your Brand
View the full agenda or register.
| Government & Food Safety | | | |
| SmartQuote | | | |  | Hope never abandons you, you abandon it."
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