Coke sees emerging-brand opportunities Deryck van Rensburg, president of venturing and emerging brands at Coca-Cola, says one-third of the beverage giant's business during "the next five to 10 years could come from disruptive brands in categories that do not exist today." The team, created in 2007, has invested in brands including Honest Tea, ZICO coconut water and FUZE juice. FoodNavigator (3/26) Hollywood stars help Dr Pepper Snapple handle its wastewater The Dr Pepper Snapple Group has teamed up with actors Woody Harrelson and Edward Norton to improve wastewater treatment at its bottling plant in Houston. The beverage-maker bought an on-site processing system from Baswood, a company that Harrelson founded and Norton chairs, in a bid to reduce costs and pollution. "This was a clear opportunity to reduce the costs associated with treating our wastewater," said Tim Gratto, vice president of sustainability at DPS. "But as with many decisions that are cost-driven, installing this system had clear environmental benefits." GreenBiz.com (3/25) Other News  | How lifecycle pricing pays dividends for softlines retailers
"Shift to Early" lets softlines retailers manage pricing across the merchandise lifecycle. It helps increasing full price sales, and enables merchants to promote the right styles at the right time within the selling season. This ebook offers a realistic set of practices to reduce forecasting uncertainty, enable better pricing decisions, and improve profitability. Download the free ebook. |
 | The growing popularity of protein Packaged food labeled as high in protein is gaining popularity with consumers who are seeking energy, satiety and muscle building. Though the Centers for Disease Control and Prevention says most Americans consume more protein than necessary, consumers see high-protein food as a healthful choice. The Wall Street Journal (3/26) Makers of frozen food outsmart the microwave Manufacturers of frozen food are rethinking the way meals are heated, offering packaging that steams food in a microwave or recommending that food be baked or cooked stovetop. Many consumers do not follow directions for microwaving food, yielding meals that are heated unevenly and potentially unsafe. The Wall Street Journal (3/26)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Kroger turns focus to organic and natural Kroger has developed an internal policy of introducing natural and organic products, under private and emerging brands. For example, the retailer has partnered with beverage-brand incubator L.A. Libations, which is helping with beverage merchandising and will have "Taste of Tomorrow" coolers at more than 80 stores. BevNet.com (3/26)  | 14 Ideas for Promoting Your Business Online
One of the fastest ways to grow your business is to earn visibility on search engines. PRWeb gives you the power to attract customers, journalists and bloggers to your news. Download our free guide and learn how to:
• Build brand awareness with a list of helpful tips
• Create buzz with engaging content
• Generate more customers
Read it now! |
 |  | eBook: 5 Steps to Launch a Social Command Center
Social Media Command Centers are catching on fast with companies that want agile, customer-focused marketing. Download the free eBook and learn how to:
• React in the moment to crises and opportunities
• Monitor brand health and be proactive in your social business strategy
• Get competitive information at your fingertips
|
 | GMA Career Center connects you with top industry jobs, candidates The GMA Career Center is designed to connect you with the top talent and the biggest names in the food, beverage and consumer product industry. If you’re looking for the perfect fit for an opening in your company, the GMA Career Center will provide:
- Targeted exposure for job postings: posts average over 250 views per job
- Resume database access: search our talent pool of 2,900 resumes and receive notifications when a new resume matches your criteria
- Easy job and applicant management: check the status of postings, manage applicants and track results online
- Employment branding: include information about your company and a link to your web site with each posting.
Let GMA find the right fit for you -- visit www.GMAjobs.org for more information. *Now through December 2013 -- Save 20% when placing a 30-day job posting on the GMA Career Center by entering code: PUBS2013 | Maryland moves forward on shark fin ban Lawmakers in Maryland's House of Delegates passed a bill that would outlaw possession or imports of shark fin, an ingredient in some Chinese dishes. The bill, which now heads to the Senate, would make exceptions for the state's shark fishermen, who catch the entire shark. The Baltimore Sun (3/26) |  | To know oneself, one should assert oneself." -- Albert Camus, French author, journalist and philosopher | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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