Consumer Packaged Goods Broker News: Chefs use versatile Greek yogurt in a variety of ways

Licensing deal boosts Ocean Spray | Coca-Cola lauded as Brand Icon | Greek yogurt shows up on menus in everything from cocktails to soup

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March 20, 2013

News for the food, beverage and consumer packaged goods industry

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Licensing deal boosts Ocean Spray
Ocean Spray will be sold at more foodservice locations thanks to a licensing deal with Lyons Magnus, which will use Ocean Spray's cranberry juice concentrate and branding in its dispensed beverage machines. The deal gives "consumers more choices in delicious, healthy beverages, by providing a line of unique Ocean Spray branded products sold by Lyons Magnus in their high quality dispense system to the foodservice market," said Peter Wyman, Ocean Spray's vice president of sales. CSP (3/19)

Coca-Cola lauded as Brand Icon
CLIO has given its first Brand Icon Award to Coca-Cola, recognizing the brand's status in popular culture. "Coca-Cola's advertising continues to keep its brand extraordinarily fresh while reminding every generation of the joy of the simple things in life," said Nicole Purcell, executive director of The CLIO Awards. American City Business Journals/Atlanta (3/18)

Webinar: 5 Ways to Maximize Asset Performance

2 PM ETST on March 21
Learn how Nestlé and Pepsi Bottling Ventures use sustainable equipment performance management to capture and deliver critical equipment efficiency information — in real time. Find out how this enables manufacturing teams to improve plant performance and productivity. Register and receive access to the first two sessions in this series.

Trends

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Greek yogurt shows up on menus in everything from cocktails to soup
Greek yogurt has soared to a $2 billion market as eager consumers snatch the protein-heavy yogurt off grocery store shelves, enjoy it in a creamy cocktail or dip their favorite foods in a tangy yogurt-based dip. Chef Brad Farmerie whisks Greek yogurt into soups and sauces to add thickness and flavor because it's "indulgent and easy to use" and "imparts a balance of richness and acidity and carries flavors well." The New York Times (tiered subscription model) (3/19)

Technomic sees beef and pork opportunities
With beef and pork prices on the rise, suppliers and retailers can increase customer interest by offering different cuts of meat and flavors, Technomic Vice President Darren Tristano says. According to the research firm's updated Center of the Plate: Beef & Pork Consumer Trend Report, consumers choose beef or steak as their meal protein 33% of the time. Progressive Grocer (3/19)

Private labels get a bit more public
Retailers traditionally have been reluctant to give details on the manufacturing of private-label products, but that is changing. Some companies, such as Kroger, have their own factories, while others work with food-makers that specialize in store brands or have a private-label department. The Tennessean (Nashville) (tiered subscription model)/The Associated Press (3/18)

WEBINAR: The New Wave of Real-Time Marketing

Tomorrow, March 21, 2013 @ 11am PT | 2pm ET
Attend this webinar to learn:
• Plan for real-time opportunities across multiple channels
• Get results that move campaigns beyond hype via social
• Best practices for developing a real-time marketing program
Register today!

Advertising & Marketing

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Dove Men+Care spot mocks the typical shampoo commercial
A Brazilian spot for Unilever's Dove Men+Care hair care products features a man whose co-worker notes he has grown long hair that moves in the slow-motion patterns common to shampoo commercials. The long-haired man rushes out to buy Dove Men+Care and turn his locks back to normal again. The spot is from Ogilvy & Mather Brasil. Advertising Age (tiered subscription model) (3/19)

The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!

Retail Spotlight

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Meijer increases products made in Mich.
Meijer is expanding the Made in Michigan program to 55 products this year, up from 49 in 2012, and is increasing the items' visibility in the chain's 102 Michigan stores. "The response we received from our customers last year about this initiative was overwhelming, which is why we decided to further invest and expand this selection into all our Michigan stores," co-Chairman Doug Meijer said. Progressive Grocer (3/19)

14 Ideas for Promoting Your Business Online
One of the fastest ways to grow your business is to earn visibility on search engines. PRWeb gives you the power to attract customers, journalists and bloggers to your news. Download our free guide and learn how to:
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Health & Wellness

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Heart association approves beef cuts
The American Heart Association has added three cuts of beef to its Heart-Check program, bringing the number of cuts that can be marketed with the check symbol to six. "Using strong, science-based guidelines and criteria, the American Heart Association has now certified six different beef cuts, and we will continue to support and apply scientific evidence to show consumers how they can eat healthfully with extra-lean beef," said Jeanne Harland, chairwoman of the checkoff nutrition and health subcommittee. Progressive Grocer (3/19)

Organic baby food isn't healthier, studies show
Studies have found that organic baby food does not contain more nutrition than the conventional version. "The variety of foods and nutrients that babies take in will have a much larger impact on their health than whether they're fed organic or not," said Tiffani Hays, director of pediatric nutrition at the Johns Hopkins Children's Center. "Vitamins, minerals and fiber have much better research and documented health benefits than does choosing organic." The Washington Post (3/18)

10 Signs You Might Need Glasses
Over 75 percent of U.S. adults wear glasses or contact lenses. But there are millions more going without—many because they don't recognize the signs. Number six on the list? Difficulty in reading or working at a computer. See the rest of the 10 signs now.

GMA News

Do you know the value of GMA membership?
Simply stated, GMA’s leadership positively affects the bottom line of its member companies, and the return on dues investment has never been higher. But GMA membership isn’t just about the value the association provides, it is also about sustaining and improving the lives of billions of people around the globe through product innovation, responsible business practices and effective public policy solutions. For more information about GMA membership, visit the GMA website or email membership@gmaonline.org.

Government & Food Safety

Miss. law mandates no food or drink restrictions
Mississippi has passed a law that bars cities and counties from placing restrictions on food and drinks. The law also says local jurisdictions can't force restaurants to post calorie counts. "It is simply not the role of government to micro-regulate citizens' dietary decisions," Gov. Phil Bryant said. "The responsibility for one's personal health depends on individual choices about a proper diet and appropriate exercise." The Sun Herald (Biloxi-Gulfport, Miss.)/The Associated Press (3/19)