Twinkies buyers: Snacks will be back on shelves by summer Hostess has selected Apollo Global Management and Metropoulos as the new owners of the iconic Twinkie brand. Apollo and Metropoulos entered a partnership and bid $410 million for the brand. Metropoulos CEO and founder Dean Metropoulos said he is looking forward to having the snacks back in stores by summer. Apollo and Metropoulos also made a last-minute bid for the Drake's brand, which is being considered. USA Today/The Associated Press (3/13) Nestle sets corporate responsibility goals Nestle announced 30 social and environmental responsibility goals it plans to meet by 2020, including a switch to sustainable palm oil and cuts to emissions and water use. "We fundamentally believe our company can only be successful over time if we also create value for society," said CEO Paul Bulcke. CNBC/Reuters (3/13)  | Webinar: Ride the Wave of Real-time Marketing March 20 at 11 AM PT | 2 PM ET
Join Brian Solis, Principal at Altimeter Group, and learn how you can ride the wave of real-time marketing like Oreo's "dunk in the dark" Super Bowl ads. Learn how to plan for real-time opportunities, get results that move campaigns beyond hype and use best practices for your program. Register today! | | Study: Label colors alter perception In a study, students who were shown candy bars with green calorie labels believed the candy bars were more healthful than bars with red labels containing the same information. Study author Jonathon Schuldt said that "these findings suggest that the design and color of the labels may deserve as much attention as the nutritional information they convey." Food Business Review (3/13) Mobile promotions boost impulse buys, study finds Research published by the American Marketing Association shows that shoppers make more unplanned purchases when prompted by promotions through a mobile device. "Retailers have the ability to target their promotions in ways that weren't possible before, and our study provides a road map for mobile marketers who seek to increase unplanned spending in stores," said study co-author Sam Hui, a professor at the New York University Stern School of Business. Progressive Grocer (3/13)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Sustainability scorecards spur change in supply chains Wal-Mart and natural foods purveyor Annie's Homegrown are using sustainability scorecards for suppliers in an effort to promote green practices. Wal-Mart uses criteria developed by the nonprofit Sustainability Consortium to establish metrics, and Annie's offers awards to its highest-scoring suppliers as motivation. "A couple of tangible tools and metrics have entirely shifted the momentum," said Brittni Furrow of Wal-Mart. GreenBiz.com (3/8) | Food companies and parents must partner, first lady says First lady Michelle Obama praised food companies that are helping turn the tide on childhood obesity and urged companies to continue to work to make it easier for parents to make better food choices for their children. "It's also about companies realizing that marketing healthy foods can be responsible and the profitable thing to do as well ... And American companies can play a vital role to help make eating fruits and veggies fun and, yes, even cool," she said during the the closing keynote speech of Partnership for a Healthier America's Building a Healthier Future Summit on Childhood Obesity last week. SmartBrief/SmartBlog on Food & Beverage (3/14)
Study sees cancer benefit in bitter melon The juice of bitter melon might kill pancreatic cancer cells by restricting their ability to metabolize glucose, research with rats suggests. "Many researchers are engineering new drugs to target cancer cells' ability to supply themselves with energy, and here we have a naturally occurring compound that may do just that," researcher Rajesh Agarwal said. NutraIngredients (3/13) | Consumer needs: how well do you understand them? Consumer engagement is more than just dealing with complaints; it is establishing a comprehensive approach to understanding consumer needs and their dissatisfactions. At the 2013 GMA Complaints Management Conference on May 8-10 at the Hyatt in Fisherman’s Wharf, in San Francisco, attendees will learn the latest techniques and processes for providing the ultimate customer service experience. During this two-day event, attendees will join customer service experts to get insight on the latest topics, focused on: - Model Practices for Complaint Management
- Monitoring and Analyzing Complaint Levels
- Restoring Customer Goodwill after a Customer Service Failure
- Using Social Media to Turn Complainers into Loyal Customers
- Utilizing Science and Technology to Resolve Product Liability Claims
- Legal Issues Underlying the Claims Handling Process
This conference is specifically tailored to the food, beverage and consumer products industry and is ideal for consumer affairs representatives, claims handlers and team managers. So whether you work for a manufacturer, retailer, distributor call center or insurance company, this conference will provide real-world strategies for top-notch customer service and consumer complaint management. Register today. | Retailers praise NYC soft drink ruling The American Beverage Association and retailers including 7-Eleven are praising New York State Supreme Court Justice Milton Tingling's ruling against a plan to restrict the size of soft drinks sold in New York City. "Our family of 7-Eleven franchisees applauds that common-sense approach which recognizes that individuals -- not governments -- should be free to make their own informed decisions about their dietary intake of foods and beverages," said Bruce Maples, chairman of the National Coalition of Associations of 7-Eleven Franchisees. CSP (3/13) |  | Success is a lousy teacher. It seduces smart people into thinking they can't lose." -- Bill Gates, American businessman | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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