Food-makers meet calorie-reduction goal 2 years early The 16 companies of the Healthy Weight Commitment Foundation say they have reached a goal to cut 1.5 trillion calories from food and drinks in the marketplace by 2015. "We see continued opportunities to give consumers the choices they're looking for and to work collaboratively with the public and nonprofit sectors on initiatives that enable continued progress," PepsiCo CEO and HWCF Chairwoman Indra Nooyi said. Adweek (5/30), Forbes (5/30), MediaPost Communications/Marketing Daily (5/30)  | An Invitation for SmartBrief Readers
OPEN Forum is a community where you have access to advice from inside the minds of other forward thinkers — from trusted experts to peers in your field. Gaining access to advice and resources that can help you move your business forward can be as simple as clicking here. |
 | Mondelez enters into strategic "mobile-only" pact with Google Mondelez International has struck what it calls a "mobile-only media deal" with Google, brokered by Starcom MediaVest, that covers website and display ads, plus mobile search. The strategic agreement also will include branded mobile websites, mobile-capability building, analytics, training and access to Google's mobile programs while in the beta stage. "Our goal is to become one of the top mobile marketers in the world and this partnership with Google will help us get there," Mondelez's Beth Reilly said. Advertising Age (tiered subscription model) (5/30) P&G deploys eye-tracking to analyze display ad effectiveness Eye-tracking software startup Sticky is teaming up with Procter & Gamble in Europe to monitor the eye movements of 14 million paid participants around the globe. The aim of the partnership is to cut down on money being wasted on display ads that aren't being seen. "Applying Sticky's tracking to our digital media campaigns will help us to optimize and increase our ROI on digital marketing investments in some campaigns up to 25%," said Krister Karjalainen, head of digital for P&G Nordic. Adweek (5/30)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 |  | Lead-to-Win: Managing People, Process and Technology
Read research from the Aberdeen Group on how top-performing sales teams are using contemporary technology tools to reduce their sales cycles and increase their win / loss "batting average". Learn how to better leverage people, process and technology to optimize your sales cycles. Download the free Aberdeen report now. |
 | Giant Food and Dole partner to provide school salad bars Dole Food and Giant Food Stores have joined the "Let's Move Salad Bars to Schools" campaign, which has brought 2,491 salad bars to schools nationwide. "When children have the chance to sample fresh fruits and vegetables at school, they're more likely to ask for them at home," said Jeff Beaulieu, Giant Food's vice president of sales and merchandising. "This is a wonderful example of how schools and businesses can work together to create healthier communities." Progressive Grocer (5/30), Drug Store News (5/30) Consumers embrace wellness with functional drinks, vitamin D Nearly one-third of consumers drank a functional beverage in the previous 30 days, and nearly half added vitamin D to their diets, according to research from the Hartman Group. The report also found slight shifts in the definition of wellness, with 66% saying "not being overweight" is a component of wellness, up from 60% in 2005. Drug Store News (5/30)  | Enterprise Gamification: Engaging & Motivating The Gen Y Salesforce
Generation Y comprises 25% percent of the workforce, and that number is growing. Motivating these employees means creating experiences that reflect how they live their lives — online. CRM and collaboration systems that create a "social enterprise" are here. But how do you keep Gen Y-ers engaged? Gamification. Click here to download the free white paper now. |
 | Register for Collaborating for Growth and receive early bird discount This fall, GMA and the Food Marketing Institute (FMI) are hosting the brand-new event Collaborating for Growth on Oct. 7-9, in Fort Worth, Texas. Focused on identifying innovative, collaborative growth tactics, this new event will bring strategic and actionable insights on how today’s retailers and manufacturers can work together to drive tomorrow’s business. Session topics will speak broadly to total organizational operations and encourage collaborative thinking between trading partners across departments and functional areas. Planned topics for presentation include: - Altering the shopper experience
- Technology-assisted consumer engagement
- Big data and growth analytics
- Leveraging data to drive collaboration
- Making insights profitable
- Alternative growth channels and new technologies
- Private brands as an enabler
- Improving in-store execution
- Mobile marketing
- Activating social influencers
- Multicultural marketing
- Connecting with Gen Y shoppers and Baby Boomers
- Organizing for growth
- New metrics of success
- Insights in customer consumption/buying habits
- Lessons learned from other industries
Register for Collaborating Growth between now and June 14 and receive $100 off your registration fee. For more information, visit www.Collaborating4Growth.com. | "Prior notice of imported food" rule is made official The FDA has finalized a rule requiring food importers to notify the agency if an item has been denied entry in other countries before being sent to the U.S. "Refused entry" refers to rejection based on food-safety reasons, including intentional or unintentional contamination, although the importer does not have to specify the reason for refusal. The rule has become final upon publication in the Federal Register. FoodSafetyNews.com (5/30) |  | A ship in port is safe, but that's not what ships are built for." -- Grace Murray Hopper, U.S. Navy officer and computer scientist | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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