Consumer Packaged Goods Broker News: Berries take spotlight as summer nears

Silva, Walsh ascend at TreeHouse Foods | New look, flavors and vitamins for SunnyD | 18 months after launch, Golazo sold in 8 states

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May 10, 2013

News for the food, beverage and consumer packaged goods industry

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Silva, Walsh ascend at TreeHouse Foods
Treehouse Foods has announced two promotions. Christopher D. Sliva is moving from senior vice president of TreeHouse and chief operating officer of its Bay Valley Foods unit to executive vice president of TreeHouse and president of Bay Valley Foods. He fills the spot that will be vacated by co-founder Harry J. Walsh, who is being promoted to the new position of executive vice-president of acquisitions integration for TreeHouse. FoodBusinessNews.net (free registration) (5/9)

New look, flavors and vitamins for SunnyD
SunnyD has reformulated its drinks to add vitamins A,C, D and E, updated its look, and launched two new flavors, Orange & Raspberry and Orange & Passionfruit. "We carried out extensive research and product trials with parents and children who helped to guide us towards the new flavors and the new look for SunnyD," said James Logan, commercial director for Gerber Juice Company. FoodBev.com (5/9)

18 months after launch, Golazo sold in 8 states
Golazo, the soccer-inspired line of energy and sports drinks launched 18 months ago, is now distributed to 1,600 retail locations in eight West Coast states. "This recent expansion gives us access to some of the largest beverage markets in the country and the opportunity to put a Golazo can or bottle in the hands of players and fans everywhere from Fairbanks to San Diego," said co-founder Richard Tait. BevNet.com (5/8)

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Beverage trends put focus on regional brands
Beverage trends including growlers for beer, fresh-pressed juices and cold-brewed coffee concentrates show consumers are thirsty for regional flavors, preferably made in small batches. The challenge is bringing these popular concepts to a national audience while maintaining authenticity. BevNet.com (5/6)

Berries take spotlight as summer nears
Healthful, colorful and sweet berries are being featured at grocers, often accompanied by seasonal recipes. Whole Foods Market, for example, has a recipe for homemade strawberry jam on its website, while Publix Super Markets includes a four-berry smoothie in its catering options. Progressive Grocer (5/9)

The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!

Advertising & Marketing

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Coca-Cola's summer campaign includes more than 300 partners, customers
Coca-Cola has organized an "Open for Summer" marketing campaign around a half-dozen passion points -- including food, travel and the outdoors -- and more than 300 partners and customers, such as McDonald's, Delta and Coppertone. "We started with a brief, Coke equals summer and summer equals Coke, and brought it to life through the power of our partnerships into a very integrated program," said Andy McMillin, vice president of Coca-Cola Trademark Brands. A new spot, from agency Wieden+Kennedy, breaks during "American Idol" next week. Advertising Age (tiered subscription model) (5/9)

Digital coupons help build buzz for new products
Brands launching products could get a significant bump in consumer awareness and purchase intent by running digital-coupon campaigns, research suggests. An online coupon campaign boosted brand recall by between 7.2% and 36.3%, depending on the product category, and increased total purchases by as much as 16.6%. MediaPost Communications/Online Media Daily (5/9)

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Retail Spotlight

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Wegmans touts gluten-free products
Wegmans Food Markets is highlighting gluten-free products with in-store tastings and online recipes during May, which is Celiac Awareness Month. "Many of the most popular foods you can think of -- bread, pizza, pasta, cakes, cookies -- are traditionally made with wheat flour and are, therefore, off-limits in a gluten-free diet," Wegmans nutritionist Trish Kazacos said. "But over the last decade, new gluten-free versions have reached grocery shelves, and some taste so good you'd really never know the difference." Progressive Grocer (5/9)

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GMA News

Topics released for the first-ever GMA Growth & Public Policy Summit
On July 17 in Washington, D.C., food, beverage and consumer product industry executives will gather with policymakers, academicians, journalists and non-governmental organization leaders at the GMA Growth & Public Policy Summit to examine the current and future public policy landscape in the United States and globally. They will come together to explore and advocate public policy solutions that address the major issues confronting our industry, consumers and the world.

The educational content and speaker line-up at the GMA Growth & Public Policy Summit is being carefully crafted to highlight emerging issues in our industry and the global economy. View the current agenda.

This Summit is the one event you can’t afford to miss, as GMA brings the CPG industry together, as one voice, to address the important issues that no one company can address alone. Register today!