Consumer Packaged Goods Broker News: Foods focused on dietary restrictions are a top trend at NRA show

Campbell puts Skillet Sauces on the front burner | Nestle sets sustainability goal for Crunch bars | 2013 NRA Show shows off the hottest trends

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May 22, 2013

News for the food, beverage and consumer packaged goods industry

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Campbell puts Skillet Sauces on the front burner
Campbell CEO Denise Morrison said the company's Skillet Sauces, launched in 2012, are a "breakthrough concept" with a "high potential for reward." She told analysts, "We now have a clearer understanding of the best way to shelve our new dinner sauces, and this will be a major thrust for us in fiscal 2014." FoodBusinessNews.net (free registration) (5/21)

Nestle sets sustainability goal for Crunch bars
Only 100% certified, Nestle Cocoa Plan cocoa beans will be used in Nestle Crunch bars by the end of the year, the company said. The UTZ Certified beans are the result of the Nestle Cocoa Plan launched in 2009, which improves living conditions and sustainability for cocoa farmers. CSP (5/21), ConfectioneryNews.com (France) (5/22)

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Trends

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2013 NRA Show shows off the hottest trends

The National Restaurant Association dedicated an entire pavilion on its trade show floor this year to the growing number of companies selling products aimed at people with special dietary needs and food allergies. Among the other hot trends at the 2013 NRA Show in Chicago -- healthy foods aimed at kids and gourmet carbonated beverages. SmartBrief/SmartBlog on Food & Beverage (5/22)

NCA highlights confectionery trends
"We're looking across borders and cultures for inspiration," said Larry Graham, president of the National Confectioners Association, which unveiled the top confectionery and snack trends at its Sweets & Snacks Expo this week. These trends include comfort foods, confectionery with spicy heat, decadence and bite-sized portions. FoodBusinessNews.net (free registration) (5/21), ConfectioneryNews.com (France) (5/22), Chicago Tribune (tiered subscription model) (5/22)

Beverage sales up 1% in 2012
According to Beverage Marketing Corp., U.S. beverage sales grew 1% in 2012, marking a third year of growth, with volume approaching 29.8 billion gallons. Energy drinks grew fastest, with a 14.3% increase, followed by ready-to-drink coffee at 9.5%. The Shelby Report online (5/21)

The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!

Advertising & Marketing

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Dannon markets Oikos Greek yogurt to men
Dannon has begun advertising its Oikos Greek yogurt to men with a print ad in Men's Health showing tubs of the yogurt in the place of an egg, hamburger or grilled chicken. "For fitness-minded men, the appeal of the protein in Oikos is rich," said Michael Neuwirth, Dannon public relations director. FoodNavigator (5/21)

Gillette wants to know how the "Man of Steel" shaves
Gillette is tying in to the new "Man of Steel" Superman movie with a campaign that will feature five professional Web theories on how Superman shaves while seeking fans' ideas as well. The pros include science guy Bill Nye, director Kevin Smith, the hosts of "MythBusters" and "The Big Bang Theory" actress (and neuroscientist) Mayim Bialik. "We are definitely the best a man can get, but the best Superman can get? We wanted to hear from the superfans," says Elliott Wilke, North American brand manager for Gillette. The New York Times (tiered subscription model) (5/20)

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Retail Spotlight

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Almost 3 in 10 retailers plan to adopt mobile POS soon
A survey shows that about 3 in 10 North American retailers are planning to adopt mobile point-of-sale this year, though 1 in 3 have no such plans. The study by IHL Group also reveals that more than 85% of larger retailers say mobile POS will be used in addition to traditional systems over the next three years. ChainStoreAge.com (5/20)

Xchanging — inspiring innovation
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Health & Wellness

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People tend to eat more of healthy foods, study finds
A study on the website of the International Journal of Obesity found that obese men ate larger portions of coleslaw when they were labeled as "healthy" compared with the "standard" coleslaw, even when the two items had similar calorie contents. Researchers said people tend to feel less guilty when eating foods labeled as healthy, resulting in excessive intake. Reuters (5/21)

Connect with Thousands of Family Physicians in Person
Nearly one in four office visits is made to a family physician (that's 224 million visits a year). Connect with this important audience face-to-face during the 2013 AAFP Scientific Assembly, September in San Diego, CA. Highlight your brand, build relationships, offers solutions, and get results at Assembly. Reserve your space today.

GMA News

Are you a leading innovator who deserves recognition?
Submit your application for the GMA CPG Award for Innovation and Creativity, a prestigious award honoring pioneering ideas that happen every day at GMA member companies.

Now in its 11th year, this award will be presented by the GMA’s Associate Member Council, and submissions will be judged based on creativity, willingness to take risks, achieving measurable results and establishing valuable lessons for the entire industry.

The two categories for submission consist of manufacturer members with total sales that are under $3 billion and those that are $3 billion and above.

The submission deadline is Sept. 30. Award winners will be announced at the GMA event in January 2014.

For more information about this opportunity, contact GMA’s Jackie Lodge at (202) 639-5910 or download the application today.

Government & Food Safety

Senate farm bill would trim food stamp spending
The Senate Agriculture Committee's version of the farm bill includes an annual cut of $400 million, or about one-half of 1%, from the Supplemental Nutrition Assistance Program, also known as the food stamp program. The House version calls for a steeper cut to SNAP, as well as eligibility changes. SeattlePI.com/The Associated Press (5/21)