Adventurous eaters around the world develop a taste for Tabasco McIlhenny Co., the maker of Tabasco, is seeing sales grow around the world as more consumers embrace spice, said sales vice president Stephen Romero. "As consumers experiment with food and spices, the palate develops to enjoy more bold and flavorsome foods," he said, noting consumers in Japan, Germany and the Netherlands have developed a taste for the pepper sauce. FoodManufacture.co.uk (U.K.) (5/13) Western brands look to invest more in fast-growing India Consumer spending in India is forecast to rise an average of 8.9% in the next five years, more than twice the projected growth in the U.K. and nearly double what's expected in the U.S. The rapid rise in India's spending power is spurring big Western brands -- including Unilever, Nestle and Colgate-Palmolive -- to boost their investments there. Bloomberg Businessweek (5/13)  | Hear from Altimeter's expert how to implement a converged media strategy. Attend to learn about: • Examples of how brands converging paid, owned and earned • Checklist of requirements • Real-world workflows you can make actionable now
| | Consumers crave savory snacks As more people snack, they are gaining an appreciation for savory foods, and food and drink makers are responding. "Using savory to balance out sweetness is seen as both a sign of sophistication and something that's more fun to eat," said Kara Nielsen, trendologist with the Center for Culinary Development. Supermarket News (free registration) (5/13) Nutritious ingredients boost snack appeal Snacks that combine chocolate with nutritious ingredients such as nuts and raisins give consumers a winning combination of convenience, health and satiety, said Melissa Abbott, senior director of culinary insights at the Hartman Group. "Something we hear from consumers from all across the country is, 'If I'm going to eat something that has sugar in it, I really want to make sure it has a high-quality fat or some protein to keep me from crashing,'" she said. CSP (5/13)  | Best Buy® gift cards motivate people. Need to ignite your sales team? Need a winning customer bonus offer? Best Buy gift cards — or personalized e-gift cards — let them choose what they want most, either in store or online. No fees. No expiration. Just Happiness.™ corporategiftcards.bestbuy.com or 877-370-1234 |

 | Hershey pledges to address cocoa challenges Hershey will fight to improve working conditions for cocoa farmers in Abidjan, Ivory Coast, and improve cocoa sustainability as a signer of the International Cocoa Organization's Abidjan Cocoa Declaration. "Hershey is one of the Declaration's largest stakeholder signatories," said the International Cocoa Organization. CandyAndSnackToday.com (5/13)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Little Debbie gets new do Little Debbie, the logo for the McKee Foods brand, has gotten her third makeover since she was introduced in 1960, with changes to her hair and clothing. "There is a fine line there," said spokesman Mike Goekler. "We don't really want Little Debbie to be perceived as old-fashioned, but we do want her to speak to that uncomplicated space where a piece of cake is just that — something to be enjoyed." CandyAndSnackToday.com (5/10), CSP (5/8)  | Comprehensive Leadership Programs HBS offers three comprehensive leadership programs that prepare you to assume greater responsibility. Designed for individuals at all levels, each program delivers what companies need most: outstanding leaders who can improve corporate performance and position their organizations for continued success. Learn more. |

 | Kroger aims to stay competitive with Marketplace stores Cincinnati-based supermarket retailer Kroger isn't sitting idly by while rival Wal-Mart moves further into the grocery business. Kroger has built 78 Marketplace stores since launching the first in 2004. In addition to groceries, the 125,000-square-foot stores offer expanded general merchandise, and they have increasingly added new features from gourmet coffee shops to jewelry stores. The Blade (Toledo, Ohio) (5/12)  | Myths, Pitfalls and Realities of CPQ Software Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | Pre-order GMA's new FSMA manual today Later this month, GMA will release a new two-part publication on the Food Safety Modernization Act (FSMA), titled "A Systems Approach Using Preventive Controls for Safe Food Production." This publication will provide a logical approach for introducing food safety hazard analysis and preventive controls, and include information necessary for developing a model food safety and food defense plan. Pre-order this informative publication by visiting www.GMABooks.org. | Opinion: GMO labels will confuse, alarm Cass Sunstein, former administrator of the White House Office of Information and Regulatory Affairs, argues against mandatory labeling of genetically modified foods. "There is a risk that a compulsory label for GM food would confuse, mislead and alarm consumers, potentially causing economic harm, not least to consumers themselves," he argues. Bloomberg (5/12) FDA, USDA recommend tips to cut listeria risk in deli foods The USDA and the FDA released a report containing safety tips for the handling and preparation of food that could help food stores such as delicatessens reduce the risk of customers developing listeriosis, a potentially fatal foodborne disease. The report endorsed the use of gloves when serving customers and improved sanitizing and cleaning of surfaces that come in contact with food, as well as the strict control of temperature during refrigeration. The use of basic practices that significantly curb the bacteria's growth lowered the predicted listeriosis risk, investigators found. Reuters (5/10), Supermarket News (free registration) (5/13) |  | Be not angry that you cannot make others as you wish them to be, since you cannot make yourself as you wish to be." -- Thomas à Kempis, Dutch religious scholar | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | | Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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