Mondelez focuses on gum Mondelez CEO Irene Rosenfeld said the company is taking action to reverse slumping U.S. gum sales. "I assure you we're not sitting idly by and accepting these trends," she said. Strategies to reinvigorate gum sales include introducing smaller packs at lower prices, advertising that points out functional properties of gum and making sure the right mix of products are on store shelves. FoodNavigator (5/8) Coke to invest $2 billion in Florida orange groves Coca-Cola said it will invest $2 billion to support development of 25,000 acres of orange groves in Florida for its Minute Maid and Simply juice brands. Some 5 million trees will be planted in the state's Polk, DeSoto and Hendry counties. "This shows Coke's commitment both to the Florida citrus business and the future of its own juice business," said John Sicher, editor and publisher of Beverage Digest. ABC News/The Associated Press (5/7) Green Mountain expands K-Cup deal with Starbucks Green Mountain Coffee Roasters will make and sell single-serve K-Cups for Starbucks brands including Seattle's Best Coffee, Teavana Teas and Starbucks Cocoa under an expanded partnership between the two coffee companies. Since forming a partnership in March 2011, Green Mountain has sold more than 850 million packs of Starbucks K-Cups. The Wall Street Journal (5/8)  | Hear from Altimeter's expert how to implement a converged media strategy. Attend to learn about:
• Examples of how brands converging paid, owned and earned
• Checklist of requirements
• Real-world workflows you can make actionable now
| | Cyberthreats pose risks for supply chains, expert says Cyberthreats of many kinds present a risk of disrupting a company's supply chain, said Rebecca Bole of Advisen. "Large-scale cyberevents hold the potential to be as damaging as a natural catastrophes," Bole said. Risk managers should watch for threats ranging from "organized crime gangs who use malware to extort money, to politically motivated hacktivists, all the way through to the amateur teenager in his bedroom and the simple act of an employee leaving a laptop on the train," she said. PropertyCasualty360 (5/8)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | Coke to increase global availability of low-calorie options Coca-Cola is increasing the availability of its low- or no-calorie options in foreign countries and restating its commitment to not advertise to children under 12, amid rising scrutiny from governments and advocacy groups about the effects of sugary drinks. "The key here is to ensure that in every market where we operate to have no- or low-calorie beverages of our main brands available," said Chairman and CEO Muhtar Kent. The Wall Street Journal (5/8) Other News  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | Whole Foods strategy includes larger stores Whole Foods Market, which has been opening smaller stores -- 30,000 to 35,000 square feet -- during the past few years, might again add stores of 35,000 to 45,000 square feet, says David Lannon, executive vice president of operations. "Many of those stores [of 40,000 to 45,000 square feet] opened when the economy dipped, but sales are up and they are performing well enough that we're considering opening some bigger flagship stores in certain markets," Chairman and co-CEO John Mackey said. Supermarket News (free registration) (5/8)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Greater weight loss seen with prepackaged diet foods Obese participants who followed a weight-loss plan that featured portion-controlled, prepackaged diet foods lost 16.5 pounds in six months, compared with 8.4 pounds in those who received diet advice but ate regular foods, according to a study in the International Journal of Obesity. Researchers also noted smaller waist size, lower cholesterol levels and greater body-fat reductions in participants who ate the packaged diet foods compared with those who ate regular meals. Reuters (5/8)  | Are you inviting cybercriminals to attack by neglecting needed patches?
Download Kaspersky Lab's latest whitepaper to learn how cybercriminals are utilizing weaknesses in trusted applications to distribute malware, and steps you must take to ensure you aren't needlessly targeted. Get the white paper here. |
 | Early bird rate for Food Labeling Workshop ends May 14 During the GMA Food Labeling Workshop Complying with Regulatory Requirements for the Labeling of Packaged Foods on June 25-27, in Washington, D.C., GMA’s staff experts in food labeling and nutrition will teach food company personnel and others involved in label design the food labeling skills they need, whether they are responsible for labeling compliance, food product marketing or product development. This comprehensive two-and-a-half-day workshop on food labeling rules will present the fundamentals for labeling of food and beverage products regulated by the U.S. Food and Drug Administration and meat and poultry products regulated by the U.S. Department of Agriculture Food Safety and Inspection Service (USDA–FSIS). Early bird rate ending soon! Register by Tuesday, May 14, and save $200 off of your registration fee. | Manufacture of caffeinated gum is stopped by Wrigley Wrigley has suspended production, sales and marketing of Alert Energy Caffeine Gum, as the FDA looks at the impact of caffeine-added food on children. "The company's action demonstrates real leadership and commitment to the public health," said Michael Taylor, the FDA's deputy commissioner for foods and veterinary medicine. CNN (5/8) |  | To become truly great, one has to stand with people, not above them." -- Charles-Louis de Montesquieu, French political thinker | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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