PepsiCo introduces "hybrid everyday value" PepsiCo has unveiled a U.S. pricing strategy, "hybrid everyday value," aimed at closing the gap between regular prices and prices during holidays. "This is a very important idea," PepsiCo Americas Beverages CEO Al Carey said. "We are way too dependent on deep discounting 12- and 24-packs of our drinks during the holidays." Reuters (5/22) Other News  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Hartman Group: Confectionery part of routine snacking With consumers snacking more often, confectionery is no longer reserved for treats and special occasions, said Hartman Group CEO Laurie Demeritt. "Confection consumption within the snacking universe has increased 18% [this past year], and the after-dinner daypart occasion is driving that growth," she said. CSP (5/22) Candy trends include bite-sized offerings and off-color ideas The candy category is on the upswing, with sales increasing 3.7% last year, according to the National Confectioners Association, and household penetration nearly as universal as toilet paper. Some of the trends spotted at the Sweets & Snacks Expo this week: Brands such as Starburst and Twizzlers are making mini and bite-sized versions, chewy Farts Candy looks to attract children giggling at the name, and Awake Chocolate takes aim at college students and has added caffeine. Advertising Age (tiered subscription model) (5/22)  | Contract Management Software — Buyers Advice
Contract Management Software can be challenging due to some key characteristics of the contract management process. In this guide, read about the entire evaluation and purchase cycle, including key considerations and pitfalls. Download the free guide now and learn how to manage the process to your best benefit. |
 | Using RFID technology to improve DC operations Many companies are giving item-level radio-frequency identification tagging a try as they attempt to get a better idea of what retail items are in stock. It may eventually make sense for companies to begin tagging items immediately after they are produced in manufacturing plants, Susan K. Lacefield writes. This would allow distribution centers to scan shipments as they receive them and use this data internally. DC Velocity online (5/14) |  | How Retailers Can "Buy" Their Way to Customer Excellence
L.E.K. Consulting has developed a proprietary framework, called the B.U.Y. Index that assesses how well a retailer's brand connects with its core customers. This framework examines retailer performance in three critical components of customer experience. Click here to learn more. |
 | Whole Foods aims to open at least 40 Canada stores Whole Foods' expansion plans include opening 40 or more new stores in Canada in the coming years, co-CEO John Mackey said at a conference Wednesday. The Austin, Texas-based natural and organic grocer operates nine stores in British Columbia and Ontario, and is now shopping for a location for its first store in Montreal, he said. Financial Post (Canada) (5/22)  | Entertain the idea of a meeting in Orlando.
Where eclectic dining meets world-class entertainment, inspiration abounds. And when you host a meeting here, you too can be inspired. Watch our Inspiration Spotlight series to see how. |
 | Nutritionists ask FDA to reject petition on artificially sweetened milk The Academy of Nutrition and Dietetics asked the FDA to reject a dairy industry petition that would allow the sale of artificially sweetened milk without disclosing the ingredient on front-of-carton labels. The dairy industry says the goal is to get children to drink more milk, even if it is flavored milk that can raise concerns about sugar content. Academy president Ethan Bergman said flavored milk is not a major source of sugar in a child's diet so there is no need to try to reduce sugar and calories with artificial sweeteners. National Public Radio/The Salt blog (5/21) | Tailor your conference experience with expert-led breakout sessions Expanded in 2013 to incorporate an international focus, the GMA-FMI 2013 Global Sustainability Summit on Aug. 14-16 in Seattle, will feature leading sustainability thinkers from across the globe who will address the most critical issues in the food, beverage and CPG industry. The 2013 program will feature concurrent hot topic sessions that will allow you to tailor your learning to your company’s most critical interests, maximizing the return on your conference investment. Participate in expert-led, hot topic sessions such as: - Transparency: The Key to Measuring Supply Chain Sustainability
- Sustainable Sourcing: A Practical Guide
- Emerging Trends and Technology in Food Packaging Recycling
- The CGF: Supply Chain Saves the Planet
- Demystifying Sustainability Risk
- Leading Sustainability Practices in European CPG and Retail Companies
- Making the Business Case for Sustainability
- Too Valuable to Waste: Strategies For Extracting Value From Food and Packaging Waste
- Sustainable Supply Chains: Dealing With the Right Projects
- Creating a "Supply Draw" to Increase the Supply of Responsibly Sourced Material
- Five Ways to Find More Green ($$$) in the Grocery Aisle
- Best Practices for Food Waste Reduction
- Corporate Freshwater Stewardship
- Win-Win with Waste: Maximize Nutrient Recovery and Transformation of Organic Waste
- Legislative Power Hour
- Case Studies and Practical Models for Advancing Zero Waste
- How Seafood Is Paving the Way for Embedding Sustainability into Your Company
Visit www.TPASustainabilitySummit.org for more information. | Lawsuits target label claims Several major food companies have been the subject of lawsuits claiming that their labels are misleading. To protect themselves, companies must make sure labels comply with current regulations and can fight the lawsuits by showing that the plaintiff did not suffer damages. FoodManufacturing.com (5/21) New GS1 US traceability programs launched GS1 US has introduced programs to improve traceability readiness for both the seafood and the deli, bakery and dairy departments. "These readiness programs provide the education, resources, and community support necessary to implement traceability processes that help companies meet customer expectations for safe, authentic, nutritious foods and differentiate their brand in the marketplace," said Angela Fernandez, vice president of grocery retail and consumer packaged goods at GS1 US. Supermarket News (free registration) (5/21), Progressive Grocer (5/22) |  | You may be disappointed if you fail, but you are doomed if you don't try." -- Beverly Sills, American opera singer and opera manager | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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