Kraft strategy: "Defend and build" Kraft Foods CEO Tony Vernon said the company will defend its iconic brands from competitors, while investing in innovations for additional growth. "We will defend and build on our key segments, and they do attract some real competitors, especially Mac & Cheese, with 80% market share," he told investors. FoodNavigator (5/7) Snyder's-Lance CEO touts core-brand growth Carl Lee Jr., president and CEO of Snyder's-Lance, touted first-quarter sales growth of 23% for the snack company's core brands. "We are pleased with our overall performance in the first quarter of 2013, and are proud of the progress we've made toward making Snyder's-Lance a premium, differentiated leader in snack foods," he said. FoodNavigator (5/7)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | 11% spending increase is predicted for Mother's Day Shoppers are expected to spend $20.7 billion for Mother's Day, with average spending increasing 11% to $168.94, from last year's $152.52. According to a National Retail Federation survey, 14.1% of respondents plan to buy electronics as gifts, while other purchases include lunch or brunch, flowers, gift cards, clothing and personal services, such as time at a spa. Progressive Grocer (5/7)  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | BrightFarms builds greenhouses for retailers BrightFarms, launched in 2011, builds, owns and manages greenhouses for retailers, boosting their bottom line while helping them meet growing consumer demand for locally grown food. The company is now building a greenhouse on a 10-acre site in Washington, D.C., and is expected to announce a retail partner soon, though it may also sell the produce to residents and chefs. The Washington Post (5/7)  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | Gluten-free diets can lead to fiber deficiency, RDs say People who adopt a gluten-free diet often do not get enough fiber and can become constipated, registered dietitians said. Manufacturers of gluten-free foods have been adding fiber to products, but RDs such as Marlisa Brown recommend incorporating natural fiber sources, such as beans or flaxseeds. Today's Dietitian (5/2013) | Register now for Collaborating for Growth and receive the early bird rate Today’s most successful food retailers and CPG manufacturers are seeking bold strategies and new tactics to drive sustainable growth -- together. That’s why this fall, GMA and the Food Marketing Institute (FMI) have come together to launch Collaborating for Growth Oct. 7-9, in Fort Worth, Texas. Collaborating for Growth will hone in on how food retailers and CPG manufacturers can better meet changing consumer demands through collaborative approaches to innovation, sales and sales promotion, loyalty programs, in-store execution, mobile marketing, supply chain management and much more. Through interactive experiences and unique opportunities for dialogue, participants will take home valuable tools, tactics and a deep understanding of best practices to ignite growth in their own business. Early Bird Discount! Register by Friday, June 14 and get $100 off of your registration fee! Get more information. | FDA to absorb cuts without compromising food-safety inspections The FDA will reduce travel and training instead of facility inspections in order to absorb $209 million in sequester-related cuts to food and drug regulation. "Our goal is to absorb the cuts without a risk to public health," FDA spokeswoman Shelly Burgess said. "We are working on mitigating the inspection reductions to the greatest extent practicable to protect the public health, but we are still in the early stages of executing our budget under sequestration." FoodSafetyNews.com (5/8) |  | All truly wise thoughts have been thought already thousands of times; but to make them truly ours, we must think them over again honestly, till they take root in our personal experience." -- Johann Wolfgang von Goethe, German writer, artist and politician | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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