DuPont honors Campbell, Pepperidge Farm packaging DuPont has given its Packaging Innovation awards to Campbell Soup Company for its stand-up Go soup pouches and Campbell's Pepperidge Farm for the Seal Tab re-close feature developed with Sonoco Flexibles for its Baked Naturals Cracker Chips bag. "We worked with our packaging supplier to create a unique solution built right into the front panel of the package so the consumer couldn't miss it," explained Eva Peters, Pepperidge Farm packaging director. Progressive Grocer (5/17), Retailing Today (5/17)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | Smaller candy meets demand for indulgence, convenience With consumers saying they want snacks that are convenient, healthful and indulgent, confectioners are repackaging their treats for bite-sized enjoyment. "Sales of our hand-to-mouth offerings have been very strong and key drivers of growth for Hershey for the past two-and-a-half years," said Jeff Beckman, spokesman for Hershey, which now offers bite-sized versions of its most popular brands in resealable pouches. Supermarket News (free registration) (5/17) NPD Group: Women snack more than men Women eat 3.1 snacks a day, on average, while men eat 2.7, according to the NPD Group. "Women especially appear to be relying on the snacking to obtain nutrients that otherwise might be lacking in their diet," said NPD Group public relations director Kim McLynn. "But sensory enjoyment and taste are also important to women." BakeryAndSnacks.com (France) (5/17) Focus on health drives menu trends Menu trends in the first quarter of 2013 were informed by interest in healthful eating and included whole-grain and upgraded protein items, said Elizabeth Freier, associate editor for Technomic. "[A] lot of the focus may be turning to what healthy elements the food actually contains ... which many consumers are now viewing as just as important as what the food lacks," she said. FoodBusinessNews.net (free registration) (5/17)  | Enterprise Gamification: Engaging & Motivating The Gen Y Salesforce
Generation Y comprises 25% percent of the workforce, and that number is growing. Motivating these employees means creating experiences that reflect how they live their lives — online. CRM and collaboration systems that create a "social enterprise" are here. But how do you keep Gen Y-ers engaged? Gamification. Click here to download the free white paper now. |
 | Why shopper marketing is becoming "the center of gravity" Grey Group's new shopper-marketing operation for Procter & Gamble highlights the importance of the point-of-purchase marketing efforts for the entire industry. The category has been growing by more than 20% a year, according to Deloitte and the Grocery Manufacturers Association. "In all its manifestations, whether online, e-commerce, in-store or mobile, retail is in the center of everything a brand touches," says The Hub Magazine founder Tim Manners. Adweek (5/19)  | Help drive your business forward with Visa Payroll
Time is money & with Visa Payroll you'll get more of both. Save your company money by cutting costs associated with payroll checks. Focus your resources on what matters & help drive your business forward with Visa Payroll. Visit visa.com/payroll. |
 | | Most Popular Headlines From Last Week Results based on number of times each story was clicked by readers. | White vegetables are important nutrient source, RD says Popular diet advice includes eating healthy foods in a variety of colors, but registered dietitian Bonnie Taub-Dix writes that research shows white vegetables, such as potatoes, turnips and cauliflower, also have nutritional value. She notes that potatoes are high in potassium and fiber and can be paired with low-fat toppings and other veggies for lunch or a dinner side dish. U.S. News & World Report/Eat + Run blog (5/16) | Pre-Order the New GMA FSMA Manual today Later this month, GMA will release a new two-part publication on the Food Safety Modernization Act (FSMA), titled A Systems Approach Using Preventive Controls for Safe Food Production. This publication will provide a logical approach for introducing food safety hazard analysis and preventive controls, and include information necessary for developing a model food safety and food defense plan. Pre-order this informative publication today, by visiting www.GMABooks.org. | GMO labeling is inevitable, former FDA official says David Acheson, former FDA associate commissioner and now head of food safety and import at Leavitt Partners, says a federal standard on labeling genetically modified organisms is inevitable because the food industry does not want each state to have a different law. However, he says not to "confuse consumers' appropriate desire to know what they are eating with risk-based labeling for the purposes of public health." FoodNavigator (5/17) |  | I regret nothing, says arrogance; I will regret nothing, says inexperience." -- Marie von Ebner-Eschenbach, Austrian writer | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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