P&G CEO: Sustainability efforts are long-term Bob McDonald, CEO of Procter & Gamble, said "every one of our jobs is a green job" when discussing the company's commitment to sustainability. Efforts include reducing the amount of waste that goes to landfills, and introducing products like Tide Coldwater that use less energy. CNNMoney/Fortune (4/30) Responsibility report shows General Mills' progress In its 2013 Global Responsibility Report, General Mills outlines progress in sustainability, community engagement and health. "Our efforts include measuring and managing the use of water and energy throughout our supply chain," according to the report. "Through our holistic value creation strategy, we also are helping to improve the livelihoods of smallholder farmers and their communities." Material Handling & Logistics online (4/30)  | Earn lasting loyalty with your best customers Strong CRM depends on a balance of push and pull strategies. To achieve sustainable engagement, relevance and value must be delivered. By connecting experience-driven brand engagement (both online and offline) with tangible in-store behavior, CPGs can develop strategies to drive both emotional and physical loyalty. Learn how in our new eBook» | | Ben & Jerry's digital to be handled by 360i Unilever's Ben & Jerry's ice cream brand has picked 360i as its new digital shop after a review, replacing Edelman, which will retain global digital duties. Ben & Jerry's digital marketing exec Mike Hayes said 360i, which was behind the Oreo tweet during the Super Bowl blackout in February, "had proven they are really at the forefront of a lot of things in the digital space, especially social media." Advertising Age (tiered subscription model) (4/30)  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | Delivery area widens for FreshDirect Online grocer FreshDirect is expanding delivery in New Jersey, New York and Pennsylvania, adding more than 90 ZIP codes. "This extended delivery footprint will also bridge our successful operations in the New York metro and greater Philadelphia area and reach the growing demand from moms and suburban customers," co-founder and CEO Jason Ackerman said. Progressive Grocer (4/30), Supermarket News (free registration) (4/30)  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | Mediterranean-style diet may reduce cognitive decline, study says A study of 17,000 people living in the 11-state region of the U.S. South that's sometimes referred to as "the Stroke Belt" showed that those who adhered to a Mediterranean-style diet were 13% less likely to have cognitive impairment compared with those who did not follow the diet. The study in Neurology found that people with diabetes did not get the cognitive protection from following a Mediterranean diet. MedicalDaily.com (4/29)  | IT Security's Worst Enemy
Organizations across the world continue to strive for greater agility, efficiency and innovation. But they also need to cut costs, improve productivity and become more competitive. This white paper investigates what new IT security approach is required to effectively respond to the changing threat landscape and new ways of working. Learn more. |
 | Last chance to register for Consumer Complaints Conference In one week your colleagues will gather in San Francisco, for the only complaint management conference built exclusively for professionals working in the food, beverage and consumer products industry -- and it’s not too late for you to attend! On May 8-10, GMA will host the Consumer Complaints Management Conference, where attendees will gain insight into complaint and crisis management, brand protection, measuring complaint management data, current consumer affairs challenges and much more. With more outlets for customer service cropping up every day, guarantee that your staff is fully prepared to efficiently manage all consumer complaint issues that may occur by registering for this unique conference before time runs out! | Meat and turkey groups refute Consumer Reports article An article scheduled to run in the June issue of Consumer Reports says antibiotic-resistant disease-causing organisms were found in many ground turkey samples. "Consumer Reports had the opportunity to foster a serious, thoughtful discussion about food safety, but instead it chose to sensationalize findings and mislead people," said National Turkey Federation president Joel Brandenberger. Progressive Grocer (4/30) |  | Three grand essentials to happiness in this life are something to do, something to love, and something to hope for." -- Joseph Addison, British essayist, poet, playwright and politician | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
| Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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