Kellogg: Corporate responsibility good for business Kellogg touted its progress in its fifth annual corporate responsibility report, and spokeswoman Kris Charles said doing the right thing is also good for business. "Loyal consumers see brands as a reflection of themselves," said Charles. "They are invested in the company and its success, and want to support a product that aligns with their values." FoodNavigator (5/6)  | CSO Insights: 2013 SPO Sales Execution Analysis
It is one thing to plan the work and another to work the plan. In this topical report, see how well other companies perform as they navigate prospects through the sell cycle. Learn how your sales team can leverage best practices from best-in-class performing organizations highlighted in this study. Download this free report now. |
 | Starbucks, SABMiller lauded for sustainability approach While many food and drink companies that rely on water, coffee, cocoa and other natural resources focus their sustainability efforts on farms, both Starbucks and SABMiller have embraced holistic, large-scale approaches, said a study from advisory company KPMG. "They really worked with their partners and looked across the landscape and identified that climate and community were at the core of their business," report co-author Lee Gross said of Starbucks. GreenBiz.com (5/3)  | Myths, Pitfalls and Realities of CPQ Software
Configure Price Quote Software can be difficult to deploy and implement. This white paper highlights the common myths in the market place and provides a practical guide on how to prepare for the challenges ahead. Learn how to expose the pitfalls before you buy your CPQ software. Download the free guide now. |
 | J&J's Michael Sneed: Corporate-image campaign came naturally Johnson & Johnson's recent history of product recalls and lawsuits has prompted a $20 million to $30 million image campaign that aims to burnish the corporate reputation. "I'll be honest and say there was no grand plan. ... [T]hey'd showed me this idea that ultimately became 'For All You Love.' When I saw it, I said, 'This really speaks to the core of what J&J is,' " Michael Sneed, J&J's vice president of global corporate affairs, says in this interview. Advertising Age (tiered subscription model) (5/6) Dove campaign: "Let's Make Girls Unstoppable" Unilever brand Dove has launched "Let's Make Girls Unstoppable," an effort aimed at inspiring girls through photos, stories and videos submitted by mothers and mentors. "Dove knows that beauty anxiety and beauty pressure is felt by girls as young as eight years old," said Unilever Skincare vice president Rob Candelino. "We are giving women the tools and resources they need to start a conversation with the girl in their life, one of the most important women will ever have." Drug Store News (5/6)  | The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free! |
 | H-E-B honors education excellence H.E. Butt Grocery Chairman and CEO Charles Butt has given $585,000 in cash prizes and grants to 23 winners of the H-E-B Excellence in Education Awards. The winners include Texas teachers, principals, school districts, campuses and an early-childhood center. Progressive Grocer (5/6), Retailing Today (5/6)  | Build Your IT Security Business Case
The importance of IT security to a business has never been greater. But often, investments are shelved or cutbacks are made. This can result in businesses unknowingly making compromises regarding their IT security.
In this latest whitepaper from Kaspersky Lab, you'll find useful facts, examples and business case arguments to help you get buy-in and commitment from your business. Learn more.
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 | Are you reaping the benefits of GMA membership? Simply stated, GMA’s leadership positively affects the bottom line of its member companies, and the return on dues investment has never been higher. But GMA membership isn’t just about the value the association provides, it is also about sustaining and improving the lives of billions of people around the globe through product innovation, responsible business practices and effective public policy solutions. For more information about GMA membership, visit the GMA website or e-mail membership@gmaonline.org. | FDA may reconsider food additive rules The Food and Drug Administration may study and revise rules on food additives that have remained the same for more than 50 years. "We are an agency with a wonderful history, but many of our laws are rooted in a different historical era," said Commissioner Margaret Hamburg. "An important question to ask is, would this be a good time to look at this issue again?" Reuters (5/6), Supermarket News (free registration) (5/6) EU takes aim at food-label fraud The EU is proposing higher fines for food-label fraud and unannounced inspections of food operators, after a scandal involving mislabeled horse meat. "Restoring the trust and confidence of our citizens and trading partners is key given that the agri-food industry is the second-largest economic sector in the EU," Health and Consumer Policy Commissioner Tonio Borg said. The Wall Street Journal (5/6) |  | Not everything that is faced can be changed. But nothing can be changed until it is faced." -- James Baldwin, American novelist, essayist, playwright and poet | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions. | | Publisher, Food & Beverage: Chris Warne P: 646.462.4647 | | | | |
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