Consumer Packaged Goods Broker News: Companies respond to shift toward organic and local meat

Callebaut shopping for acquisitions | Gluten-free shoppers spend big in the snack aisle | Less packaging, more benefits

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May 17, 2013

News for the food, beverage and consumer packaged goods industry

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Callebaut shopping for acquisitions
Barry Callebaut, which is finalizing its purchase of Singapore-based Petra Foods, is looking for more companies to acquire, said CEO Juergen Steinemann, including makers of gourmet candy. He said the company wants to add "content or regions" to its existing brands. The Wall Street Journal/Dow Jones Newswires (5/16)

The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!

Trends

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Gluten-free shoppers spend big in the snack aisle
Gluten-free foods, particularly snacks, are gaining popularity, with less than one-third of consumers saying they buy gluten-free food because of a health condition. "All indications are that gluten-free does have staying power," said Larry Finkel, director of food and beverage research at MarketResearch.com. Bloomberg Businessweek (5/16)

Less packaging, more benefits
A trend toward minimal packaging benefits companies that save money by using fewer materials, while also providing environmental advantages. "The best eco friendly packaging solutions are those that are appealing to the company or consumer using them and also make economic sense," writes Dennis Salazar of Salazar Packaging. Environmental Leader (5/16)

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Diet Coke debuts T-shirt design contest
Diet Coke has launched a T-shirt design contest in collaboration with Taylor Swift. Diet Coke and Target representatives, as well as fashion designer Rebecca Minkoff, will choose the 10 finalists, and on online vote will determine the winner of $10,000 and a trip to meet Swift on her U.S. Red Tour. FoodBev.com (5/17)

Companies respond to shift toward organic and local meat
Retailers and meat producers are responding to growing consumer interest in meat that is organic and humanely raised. Whole Foods Market, which uses a five-step scale for ranking animal welfare, is promoting its meat and butchers with Best Butcher contests. Smithfield Foods plans to raise half of its hogs without ractopamine, up from 10%. MediaPost Communications/Marketing Daily (5/16)

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Retail Spotlight

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Analyst: Kroger takes "opportunistic" approach to store M&A
Kroger's strategy for acquiring stores is to follow the opportunity, Northcoast Research analyst Chuck Cerankosky says. "My experience following Kroger indicates that it has been very opportunistic in buying select stores sites that fit in with its existing store footprint," he said. American City Business Journals/Cincinnati/CincyBiz Blog (5/16)

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GMA News

Address emerging issues at the GMA Growth & Public Policy Summit
On July 17 in Washington, D.C., food, beverage and consumer product industry executives will gather with policymakers, academicians, journalists and non-governmental organization leaders at the GMA Growth & Public Policy Summit to examine the current and future public policy landscape in the United States and globally. They will come together to explore and advocate public policy solutions that address the major issues confronting our industry, consumers and the world.

The educational content and speaker line-up at the GMA Growth & Public Policy Summit is being carefully crafted to highlight emerging issues in our industry and the global economy. View the current agenda.

This Summit is the one event you can’t afford to miss, as GMA brings the CPG industry together, as one voice, to address the important issues that no one company can address alone. Register today!

Government & Food Safety

Legislation spurs tension between conventional, organic farmers
As organic food gains popularity, the industry is gaining power on Capitol Hill, sometimes pitting organic and traditional farmers against each other. The clash was seen during debate about a farm-bill amendment that would let the USDA approve industrywide promotional campaigns. The Washington Post/The Associated Press (5/17)

Retailers are slow to embrace Produce Traceability Initiative
Most retailers have not adopted the Produce Traceability Initiative, the PTI Leadership Council's co-chairmen say, but those that have, whether partially or completely, are contributing to a noticeable difference in the industry. "Recalls that were taking six weeks plus to figure out five years ago, the FDA is now nailing down in a matter of days," said Mike Agostini, senior director of produce and floral at Wal-Mart Stores. Supermarket News (free registration)/Total Access blog (5/16)