  | News about digital retail commerce |  |
 | Enriched & Enhanced Product Content Drives Conversions
Increase web traffic and drive conversions by helping consumers find your products and then providing them with the information they need to make a buying decision. Ugam Interactive provides complete content solutions including compelling custom product descriptions, well researched attribution, editorials, product cataloguing, and... Learn More | - What does a down market mean for online merchants?
The market fluctuations of the past week or so could be a mere blip or, as in 2008, the movements might signal the start of a larger downturn that spurs consumers to once again tighten their belts, this story reports. Even if that's the case, online retailers are better positioned to withstand a slowdown, in part because they have the ability to keep their marketing messages front-and-center with comparison-shopping mobile users, says Mercent CEO Eric Best. InternetRetailer.com (8/11)       | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
 | New Media & Technology |  |  | | - Tips to improve transactional e-mail in the age of digital receipts
More merchants are moving to go paperless by e-mailing receipts and transaction information to customers, but many haven't perfected the messaging yet, writes marketer Loren McDonald. Retailers need to start by perfecting their e-mail systems to improve deliverability rates, create recognizable "from" names to make it easy to find receipts in crowded e-mail boxes and add useful content that can help drive additional sales. MediaPost Communications/Email Insider (8/11) - 3 simple steps for building online retail relationships
Building relationships that result in higher online sales takes work, but there are a few simple steps marketers can take, including using retargeting to remind past site visitors of all your online store has to offer, writes media strategist Tessa Wegert. Always display your wares in their best light, but do so honestly, and never forget to follow-up with thank-you e-mails when shoppers make a purchase, she writes. ClickZ (8/11) - Survey: Daily deals spur small-business leap into mobile marketing
About 83% of small businesses say they have or plan to invest part of their marketing budgets in mobile efforts, a trend driven largely by the growth of daily deals that prove attractive because they don't require advance payment, a survey from Borrell Associates. One-third of respondents said they don't expect to pay anything at all for their mobile marketing efforts. ClickZ (8/11)  | The Business Platinum Card® from American Express OPEN
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  - Snapette applies Foodspotting's model to fashion
 Snapette aims to do for fashionistas what Foodspotting did for foodies. The site lets users upload photos of notable new apparel pieces, shoes, bags and accessories, along with information about what store carries the items. Users can search the posted items by location, store or favorite brand to find favorite pieces for sale near them. TechCrunch (8/11) 
| Interactive Advertising | | | | - Facebook adds ZIP code granularity for ad targeting
With implications for a range of advertisers, including politicians, Facebook has introduced targeting by ZIP code, a much more precise measure than the cities and states previously available. The move will help local advertisers who need to reach only certain neighborhoods and can help carve out political campaigns by approximating district lines. ClickZ (8/11) | Shop.org Spotlight | | | | - Eight associate member candidates up for Shop.org Board of Directors
There are four open non-retail seats on the Shop.org Board of Directors, and eight highly qualified executives from ChannelAdvisor, Deloitte, FitForCommerce, Google, Ifeelgoods, Intent Media, Javelin Group, and Monetate are battling it out for their chance to represent the most recognized digital retail community in the industry. In a recent post on Shop.org's blog, the candidates share why they are the best choice for the job. Read more. - Which cloud is the right cloud?
Cloud computing can lower costs and offers flexible bandwidth, but determining which services are right for your company can be a challenge. In an upcoming ARTS Users' Conference workshop session, attendees will evaluate the full range of cloud capabilities and learn how to select the right services for their company. The workshop, held Sept. 27 in Orlando, is a precursor to the ARTS Users' Conference and is open to both retailers and solution providers. Learn more.
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Well over a third of consumers who have made a group buying purchase report having spent up to $100. Source: 
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