 | News about digital retail commerce |  |
- Q-and-A: Charming Shoppes Direct President Bill Bass
 Bill Bass has spent 15 years working in cross-channel retailing, long enough for him to see through the hype and figure out which new tech tools make sense for his company, Charming Shoppes Direct. In this interview, Bass shares his views on e-commerce, social media and how Charming Shoppes is using the Web to boost in-store traffic and sales. Shop.org Blog (8/8)       | Europe, Asia, Africa and Beyond — Going Global with Ease and Efficiency
Without significant capital expense, Crocs is able to enter dozens of new markets across the globe quickly. Using Demandware as its global commerce platform, the company leverages domestic operational and administrative resources while enabling local merchandising and marketing experts to apply their expertise. Read the case study. | | Online Retail Trends |  |  | | - Websites emulate group-buying model for small businesses
Buoyed by the success of Groupon, LivingSocial and other group-buying websites aimed at consumers, a crop of players aims to expand the model to products and services for small businesses. U.S.-based GroupPrice, as well as the U.K.'s Huddlebuy and SME Discounts, hope to succeed by offering small businesses the kind of bulk-buying discounts that benefit big companies. The Guardian (London) (8/7) - Survey: Majority of consumers now do pre-shopping research online
About 79% of consumers do at least half of their pre-shopping product research online, up from 50% last year, and 15% do 90% or more of their homework on the Web, according to a survey. The survey also found that more than half of frequent online shoppers turn to social sites to get at least some product information, but only 3% start there. InternetRetailer.com (8/5)  | The Business Platinum Card® from American Express OPEN
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  - Visa plans 3-part strategy for mobile payments
Visa hopes to have a major role as mobile payments increase, with a strategy that includes near-field communications technology, a digital wallet and "value-added features" including real-time alerts and location-based promotions, said Visa executive Bill Gadja. TechCrunch (8/7)  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Macy's makes back-to-school shopping a social action
Macy's is pairing its marketing of back-to-school clothes shopping with efforts to get young people involved in social activism, using direct mail, social networks, e-mail and mobile messaging to get the word out. Each time a shopper scans a quick-response code in a Macy's juniors and young men's departments, the clothier will donate $1 to a youth volunteer organization, as well as $1 for each "like" registered on Macy's MStyleLab Facebook page. DMNews (8/5) - Groupon drops disputed metric, reports rapid growth
Groupon is setting aside a disputed financial measure that leaves out marketing costs, sources say, as the daily-deals service prepares for its highly anticipated IPO later this year. Meanwhile, Groupon announced that its subscriber numbers doubled over the past year to 115 million, putting it well ahead second-place rival LivingSocial. Reuters (8/5)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
 | | | Interested in learning more about advertising in Shop.org SmartBrief? Contact Dena Malouf at (202) 737-5500 x282 or dmalouf@smartbrief.com.  | | |  | |  |
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Interactive Advertising | | | | | Shop.org Spotlight | | | | - 5 lessons in 15 years of cross-channel retailing from Lands' End, Sears and Charming Shoppes
With more than 15 years of cross-channel retailing experience, Bill Bass, president of Charming Shoppes Direct and a Shop.org Board of Directors member, will be the keynote speaker at Shop.org's 2011 Annual Summit, Sept. 12-14 in Boston. In this session, attendees will learn how to optimize performance across all channels to drive profitability, how new technology fads are not always the cure for what ails your company, and the easiest ways to convert shoppers into customers both in stores and online. Learn more.  | - Shop.org now accepting white papers
Has your company recently published a white paper, case study, benchmarking report, or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members can submit original materials now for others in the industry to benefit from. Learn more. |
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Amazon will expand its customer-service and development team in Cape Town, South Africa, creating 600 full-time positions and about 400 temporary, seasonal jobs. Amazon employs about 250 people at a Cape Town call center that services customers in the U.S. and Germany. 
Retailers report that 21% of mobile traffic comes from tablets. Source: 
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