 | August 10, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - Monsanto develops sweet corn for consumers
Monsanto, which holds 60% of the nation's corn market, will begin selling genetically modified sweet corn to consumers at supermarkets and farmers markets. The company typically makes products that are sold to food manufacturers, so the corn marks the first time Monsanto developed a product specifically for consumers. FastCompany.com (8/8)        | The Plum Card®
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  - Displays, signs and samples can influence purchases
Though 86% of shoppers in an AlixPartners survey said they use lists at least sometimes, 93% said they can be influenced by displays and signage, and 79% said in-store sampling can persuade them to buy. The survey also found that 50% of shoppers expect to spend more on groceries in the coming year, but 51% of purchases are being made at traditional grocers, with the rest taking place at mass merchandisers, club stores and through the Internet. Progressive Grocer (8/8)  | The business phone system market is constantly changing. Vendors are battling for your business with expanded feature sets and competitive pricing. How do you know which system is right for your enterprise-class business? Focus Experts have just completed a comprehensive guide for 2011 to help you assess your needs and choose a phone system that fits. |
 - Study shows progress on food ads for children
A study of food ads seen by children finds a drop in the number of ads for unhealthy products between 2003 and 2009, and the percentage of ads for products high in sugar, fat or salt fell from 94% to 86%. "Overall, fewer of these (unhealthy) products were being advertised, which is good news," said the lead researcher. Reuters (8/10) - Bud Light ad wins on "likability"
In rankings by Ace Metrix, the "Dog Sitting" ad for Bud Light, which debuted during the Super Bowl, took the top spot for "likability" among beer ads, and also ranked highest for attention and "watchability." Anheuser-Busch ads took six of the top 10 spots, with MillerCoors brands filling out the list. MediaPost Communications/Marketing Daily (8/9)  | Uncover the 4 steps of competitive intelligence gathering with social media. This e-book will map out practical ways to use social media and explain why strategic social media engagement and listening, about your own brand as well as the competition's brand, will give you and your company the competitive edge. Download it now. |
 - Retailers give smaller formats a try
Trader Joe's is a leader in small-format grocers, and other retailers, including Wal-Mart Stores, ALDI and Save-A-Lot, are opening stores that are between 10,000 and 20,000 square feet. In a Food Marketing Institute report, 28.6% of retailers that built stores in the past five years said at least one of those stores was smaller than previously constructed ones. Supermarket News (8/8)  | Learn about the top insurance risks manufacturers face today with Zurich's Virtual Consulting tool. Sign up for FREE access today! |
| Health & Wellness | | | | - Ban on sugary drinks in Boston schools leads to drop in consumption
A study found that consumption of sugar-sweetened drinks inside and outside high schools in Boston declined from 1.71 servings a day on average in 2004 to 1.38 servings in 2006, driven by a ban on the sale of such drinks in the city's public schools in 2004. The decline resulted in students consuming 45 fewer calories a day, which could slash as much as 40% of extra calories that contribute to the increasing average weight among children, the study noted. Boston Herald/The Associated Press (8/9) - Fiber and protein provide school-day fuel
Studies indicate that a breakfast rich in protein and fiber creates a longer-lasting feeling of fullness, which can be especially beneficial for schoolchildren. Eggs, Greek yogurt and whole-wheat toast are good choices, yet many children skip breakfast or choose food high in sugar or fat. USA TODAY (8/9) | GMA News | | | |
| Government & Food Safety | | | |
| SmartQuote | | | |  | It is well enough that people of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning."
--Henry Ford,
American industrialist  |
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