Tony the Tiger is just one of the guys

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August 30, 2011 News for the food, beverage and consumer packaged goods industry   Company Watch    Starbucks to sell its coffee in K-Cups Starbucks is expanding its presence in the single-cup coffee market with Green Mountain Coffee Roasters' K-Cups, set to be sold in retail outlets beginning in November. Starbucks has not ruled out introducing its own single-cup brewer, according to this article. The Wall Street Journal (tiered subscription model) (8/30)      PepsiCo shrinks can size in the U.K. PepsiCo added a 250-milliliter can for Pepsi, Pepsi Max and Diet Pepsi in the U.K. The "skinny can" was introduced in the U.S. in February. MarketingMagazine.co.uk (U.K.) (8/30)      Lake Champlain Chocolates brands with the band A spicy chocolate bar created with rock band Grace Potter and the Nocturnals has become Lake Champlain Chocolates' best seller and turned a younger market on to the company's products, says marketing director Meghan Fitzpatrick. She also shares details on how blogging works to sell chocolate as well as concerns about future supplies. SmartBrief/SmartBlog on Restaurants (8/30)        Other News CEO named for Sara Lee's CoffeeCo Reuters (8/30)      Brits boil after tea company tweaks recipe NPR.org (8/29)      Water damage is costly. Preventing it doesn't have to be. Access our FREE water damage mitigation guide today!   Trends  CPG companies set up storefronts through Facebook, Alice.com Online marketplace Alice.com has added online storefronts for Solo Cup, Kellogg, 3M and Ecover. The storefronts, which can be accessed by Facebook, offer coupons, free shipping and other shopping incentives, and help brands "build loyalty like never before, while also equipping them with the measurement, analytics and reporting tools necessary for success," said Alice.com President Mark McGuire. AllFacebook.com (8/24)      Brewers add no-alcohol options in Western Europe Beer makers in Western Europe, including Heineken, Carlsberg and Anheuser-Busch InBev, are introducing alcohol-free brew and following a marketing model found in Spain, a world leader in sales of nonalcoholic beer. The Wall Street Journal (tiered subscription model) (8/30)      Other News Strawberry Pop-Tarts are a top choice pre-hurricane ABC News/World News (8/27) The Plum Card® The Everything, Everywhere Trade Terms CardSM from American Express OPEN • Pay in full within ten days, get a 1.5% discount • OR pay as little as 10% and take up to 2 months to pay off the balance, interest free • No annual membership fee for the first year—a savings of $185 • A powerful cash flow management tool APPLY NOW   Corporate Social Responsibility    Sustainability efforts extend beyond the product Companies are responding to consumer demand by improving the sustainability of packaging, delivery and display of products. Many are using recycled material for packaging and display. They are also turning to companies that provide integrated supply-chain management, saving fuel and material by centralizing manufacturing, packaging and fulfillment. Environmental Leader (8/29)      White Paper: The Sustainability Advantage in CPG — Accelerating Success with Eco-Design. Learn how CPG manufacturers, private label providers and retailers can gain valuable time and a competitive edge by developing and executing a cohesive sustainability strategy across the enterprise, leveraging PLM. Download it now.   Advertising & Marketing    Tony the Tiger is just one of the guys Frosted Flakes' venerable Tony the Tiger mascot and spokesfeline is looking to strengthen his appeal among men, especially those who do the family's grocery shopping. A new TV push looks to draw in dads by showing them bonding with their children over bowls of the cereal. Advertising Age (tiered subscription model) (8/29)      Other News Yellow Tail casts itself as the "go-to" wine The New York Times (tiered subscription model) (8/29)      10 Principles for Building an Effective Human Capital Plan The Human Capital Plan is an important tool that organizations use to drive focused actions that can ensure goal achievement and business success. It allows organizations to assess, plan for, and respond proactively to its human capital challenges and needs. Download the white paper to learn more.   Retail Spotlight  Collaboration is key for trade partnerships Executives at Schnuck and Hy-Vee discussed ways to improve relationships with trading partners during the GMA Executive Conference. Schnuck Chairman and CEO Scott Schnuck said the regional chain sometimes does not get the attention afforded to national chains, while Hy-Vee President Randy Edeker said one strategy is to be selective about which alliances to pursue. Supermarket News (8/29)          Sponsored Content    4 Lies Business Owners Tell Themselves Julie Rains Goodnight Irene: The Silver Lining Of Preparing For Disaster Barry Moltz Infographic: The Social Network Decision Tree Guy Kawasaki Self-Absorbed Marketing: Are You Asking About Customers Or About You? Liz Strauss Don't Hire People Who Went To Grad School Penelope Trunk   Health & Wellness  Are pistachios the next decaf-coffee breakthrough? Decaffeinated coffee could be made with pistachios, scientists said. When a smaller pistachio is roasted, it packs all of the flavor of coffee without caffeine, and it could be cheaper to produce. But testing by coffee aficionados said it might not be taking off as scientists hoped. The Telegraph (London) (8/28)        GMA News  Only 2 weeks left to register for thermal processing training. Don't delay! From Sept. 12 to 23, GMA will host the Thermal Processing Professional Training Program, a two-week intensive program designed to teach thermal processing professionals the most current science-based techniques to be applied in the development of optimal thermal processes and the mitigation of thermal process deviations. Registration closes Sept. 9 -- click here to register now. Can't attend the entire program? The below modules will be offered as individual workshops, so pick which module(s) you'd like to attend and register separately. Industry Guidance on Acidified Foods Essentials of Thermobacteriology Thermal Process Development Management and Evaluation of Thermal Process Deviations      Learn more about GMA -> About GMA  |  Issues and Policy  |  Newsroom  |  Events  |  Research and Tools   Government & Food Safety  Coalition forms to fight proposed re-examination fee Consultancy FDAImports.com is building a coalition of food importers and foreign food makers that oppose a re-examination fee proposed by the FDA. The coalition is urging businesses to submit comments on the proposal, which would allow the FDA to collect a fee if food is re-examined because of safety concerns. FoodSafetyNews.com (8/29)      Position Title Company Name Location Regulatory Coordinator Baldwin Richardson Food Co. Macedon, NY Assistant Packing Manager Boston Beer Company Cincinnati, OH Click here to view more job listings.   SmartQuote  If you put the federal government in charge of the Sahara Desert, in five years there'd be a shortage of sand." --Milton Friedman, American economist and Nobel Prize recipient          This SmartBrief was created for cpgbrokers@gmail.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Advertise Associate Publisher, Food Service:  Chris Warne (212) 450-7970 Download Media Kit Job Board:  Jackie Basso (202) 407-7871   Read more at SmartBrief.com A powerful website for SmartBrief readers including: Industry Home Readers' Choice Search Archive Who's Hiring? 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