  | News about digital retail commerce |  |
- Best Buy, Sears, Target rate high for cross-channel shopping
Best Buy was rated best among 25 retailers for cross-channel shopping experience, as evaluated by multichannel services provider CrossView. Sears and Target came in second and third in the analysis, which took into account the availability of such features as same-day pickup of Web orders and whether pending Web order details were made available to call-center service personnel. InternetRetailer.com (8/19)       | Always wanted people to “Like” you?
Venda can help you engage your customers through multiple social media outlets, such as Facebook and Twitter, maintain a strong following through personalized loyalty programs, and gain fan feedback via product reviews. Visit or call to learn about incentives for upgrading to Venda for social commerce advancements. | | Online Retail Trends |  |  | | - Online retailers work to weed out pay-for-play reviews
Online reviews are increasing in importance as more consumers turn to the Internet to do research on everything from books to restaurants, and the trend is spawning a growing number of pay-for-play reviews, this story says. "Any one review could be someone's best friend, and it's impossible to tell that in every case. We are continuing to invest in our ability to detect these problems," said Russell Dicker, Amazon's director of community. The New York Times (tiered subscription model) (8/20) - Online ticket sites saw traffic soar in July
Online ticket sites saw their traffic increase in July, with Ticketmaster and MovieTickets.com recording respective traffic gains of 13% and 34% compared with the month before, according to comScore Media Metrix. The sector as a whole recorded a 23% increase. Consumer goods and apparel sites also saw heavier traffic with early back-to-school promotions, the firm noted. MediaPost Communications/Online Media Daily (8/19)  | The Business Platinum Card® from American Express OPEN
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  - 5 steps to gauge the impact of your social media efforts
Measuring the success of social media campaigns can be more complicated than gauging the success of more traditional marketing efforts. Arranging metrics in a progression from those that measure how well you're winning awareness and exposure to those that show how well your efforts have convinced your target audience to take specific actions may give you the most accurate picture, this story says. ClickZ (8/22) - How to choose the right payment system for a foreign market
 Figuring out which payment systems new foreign markets prefer is becoming a vital part of online merchants' homework as more move to sell internationally, writes Lingo24 director Christian Arno. Arno offers a primer on a few countries, including the U.K., where options range from traditional credit cards to PayPal, and China, where the options are much more restricted. eConsultancy.com (8/18)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
 | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Luxemi leases Indian apparel and jewelry
 South Asian women living in America have a new option for outfitting themselves in traditional Indian garb. Luxemi is an e-commerce site that offers apparel and jewelry that customers can either buy or rent. TechCrunch (8/21) | | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| Shop.org Spotlight | | | | - Simple techniques for improving e-mail effectiveness
Is your company getting e-mail marketing right? During Shop.org's Online Retail Boot Camp -- held in conjunction with the Annual Summit in Boston on Sept. 12 -- attendees will learn how personalization, segmentation, e-mail triggers, and creative subject lines can improve e-mail effectiveness. Seats are limited for this full-day workshop. Sign up now for this hands-on, in-depth examination of e-mail marketing strategies and techniques. Learn more. - When retailers will report monthly sales in 2012
NRF's 4-5-4 calendar serves as a voluntary guide for the retail industry and ensures sales comparability between years by dividing the year into months based on a 4 weeks/5 weeks/4 weeks format. The 4-5-4 calendar also establishes sales release dates, which have historically been on the first Thursday following the month's end. NRF has released calendars for 2011, 2012 and 2013. View the calendars.
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