3 tips for personalizing e-mail campaigns

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August 10, 2011 Sign up Forward Archive RSS Feed News about digital retail commerce   Top Story    Gilt Groupe debuts full-price men's fashion site Flash-sale site Gilt Groupe launched its long-awaited full-price men's fashion site this week, an online store that aims to attract male shoppers with a hefty dose of editorial content ranging from practical advice articles to trend stories and profiles. The new site, Park & Bond, will also feature virtual fitting rooms to let shoppers try on new looks. InternetRetailer.com (8/9), PaidContent.org (8/9)      A Personal Touch Makes All The Difference Your customers are individuals, not segments or lists. Treat them that way, and they will reward you generously. Learn how easy it is to get started with email personalization. Watch the video now!   Online Retail Trends    Report: Half of consumers share product tips on social sites About 50% of online consumers now use social sites as sort of a "virtual watercooler" to share information on products and purchases, according to a new survey from ROI Research. Electronic products top the list of most-discussed items, followed by fashion and appliances, the survey found. InternetRetailer.com (8/9)      Publishing grows as e-book sales surge more than 1,000% The publishing industry saw book sales increase across the board last year, spurred by e-book sales, which gained 1,039.6% from 2008, according to a survey of about 2,000 publishers. E-books made up 6.4% of all trade-book business, compared with 0.6% in 2008. For adult fiction, e-books made up 13.6% of revenue. PaidContent.org (8/9)      Other News Digital media, e-commerce fuel recent merger and acquisition activity InternetRetailer.com (8/9)      The business phone system market is constantly changing. Vendors are battling for your business with expanded feature sets and competitive pricing. How do you know which system is right for your enterprise-class business? Focus Experts have just completed a comprehensive guide for 2011 to help you assess your needs and choose a phone system that fits.   New Media & Technology  Why instant deals are better than the original daily deal The new instant deals are superior to the original daily deals made famous by Groupon, writes Ilie Mitaru. They allow businesses a lot more control over the promotion and entice customers to make more impulse buys. PC World Business Center (8/9)      3 tips for personalizing e-mail campaigns Social media sites allow for more personalized communication between brands and their fans, a fact e-mail marketers might do well to emulate, writes Delivra President Neil Berman. He offers three simple tips, starting with using natural language and an informal tone to make communications feel less packaged and more personal. MediaPost Communications/email insider (8/9)      Other News 5 tactics to boost m-commerce sales Entrepreneur.com (8/9)      Most people aren't yet familiar with QR codes, survey finds Adotas (8/9)      The Business Gold Rewards Card® from American Express OPEN Spending power to help you run your business. Rewards points to help pay for travel and more. • Get spending power that can evolve with your business • Use Pay with Points® from the Membership Rewards® program to pay for flights on any airline without blackout dates APPLY NOW   Companies in the News    Kmart launches YouTube miniseries for Spanish-speaking customers Sears Holdings has launched a Kmart-branded YouTube miniseries for back-to-school that's modeled after Spanish-language TV's popular telenovelas and aimed at appealing to Spanish-speaking shoppers. "Madres y Comadres" is an eight-part series centered on two Latina moms holding onto their Hispanic identities while raising families in the U.S. Crain's Chicago Business (8/9)      Visa aims to make adoption of chip-based card payments easier Visa said this week it will eliminate the need for merchants to validate their PCI compliance each year, but only for those that invest in new point-of-sale systems that can process chip-based cards and support near-field communications technology to allow for wireless payment systems. Merchants in Europe and other parts of the world have largely moved to chip-based card technology, but magnetic-strip cards are still the norm in the U.S. Network World (8/9)      Other News Shopkick hits 1 year with 6.5 million product scans and 12 new partners The Business Insider (8/9)      Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3.   Featured Content    The Grassroots Story Behind Wisconsin's 2nd Best Selling Beer Katie Morell 5 Handy Apps For Small Business Finance Management Anna Lindow 3 Websites That Will Get Your Business Creativity Flowing Anita Campbell Guru Review: The Progress Principle Matthew E. May Your Competition Might Be Your Perfect Partner KIM MARCILLE   Interactive Advertising  How to integrate paid, earned and owned media on Facebook Brands need to blend paid ads and engagement-focused social activities to wring the most value from their Facebook marketing campaigns, Hussein Fazal writes. The end goal should be a cycle in which users are drawn in with paid promotions, engaged in social conversations, then redirected to external pages and promotions that return value to the brand, Fazal writes. Advertising Age (tiered subscription model)/DigitalNext blog (8/9)        Shop.org Spotlight  Shop.org Board of Directors candidates answer "Why me?" Every candidate needs a platform, regardless of what they're running for. That's why, as part of the election process, we asked our nominees for Shop.org's Board of Directors to answer the question: "Why me?" In a recent post on Shop.org's blog, the ten candidates running for five retail seats share why they are the best choice for the job. Read more.      Shop.org SmartStat: Aug. 10, 2011 To date, only 48% of retailers surveyed report having a mobile-optimized website; 35% have deployed an iPhone application; and 15% offer an Android app and an iPad app. Source: Shop.org's State of Retailing Online report.        How near-field communications are impacting retail technology Short-range wireless interactions -- also known as near-field communications -- impact everything from customer engagement to secure mobile transactions. With announcement of a recent partnership between NRF's Association for Retail Technology Standards and the NFC Forum, ARTS Executive Director Richard Mader shares why NFC is a big deal for retailers and consumers alike. Read more.      Learn more about Shop.org -> Website  |  Events  |  Research  |  Shop.org Blog  |  Join Shop.org   SmartQuote  It is well enough that people of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning." --Henry Ford, American industrialist        This SmartBrief was created for cpgbrokers.data@blogger.com   Subscriber Tools       Update account information | Change e-mail address | Unsubscribe | Print friendly format | Web version | Search past news | Archive | Privacy policy Grab our News Widget Publish your Press Release   Advertise Senior Account Director:  Dena Malouf (202) 407-7837 Download Media Kit       Recent Shop.org SmartBrief Issues: Tuesday, August 09, 2011 Monday, August 08, 2011 Friday, August 05, 2011 Thursday, August 04, 2011 Wednesday, August 03, 2011     Lead Editor:  Megan Conniff       Mailing Address: SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005     © 1999-2011 SmartBrief, Inc.® Legal Information