News about digital retail commerce |  | - Behind the scenes at flash-sale site Ideeli
Every day photographers, stylists and writers create images and copy designed to sell 1,000 products to members who log onto flash-sale site Ideeli in search of fashion deals. This piece takes readers behind the scenes of the New York-based company which, with $77.7 million in annual income, is the country's fastest-growing private company. Inc. (9/2011)  | A Personal Touch Makes All The Difference Your customers are individuals, not segments or lists. Treat them that way, and they will reward you generously. Learn how easy it is to get started with email personalization. Watch the video now! | - How national chains fared on a digital IQ test
Macy's, Victoria's Secret and Nordstrom were named "geniuses" for strong digital strategies in a recent survey that evaluated 64 retail chains across four categories: website, digital marketing, social media and mobile. The study assigned each merchant an IQ score, and several other chains including Bloomingdale's, Blue Fly and Gilt Groupe earned "gifted" scores. MediaPost Communications/Marketing Daily (8/24) - Analyst: Online retailers would fare better in another downturn
Online retailers including Amazon and eBay will see a dip in sales if the economy heads into another recession, but it's unlikely to be as bad as the last one, said Janney Capital analyst Shawn Milne. E-commerce sales declined at a slower rate compared with brick-and-mortar ones during the last recession, and online merchants gained market share as consumers searched for deals. Yahoo!/The Associated Press (8/23)  | O-I, makers of pure, beautiful, sustainable glass packaging, is proud to sponsor GlassIsLife.com |
 New Media & Technology |  |  | | - Florida grocers add smartphone apps
Grocery chains in South Florida, including Publix Super Markets, Winn-Dixie Stores and ALDI, are introducing store-specific applications for smartphones, letting users access weekly deals and create shopping lists. Each app has different features, with one Publix app sending text alerts for produce in season. The Miami Herald (free registration) (8/23) - How competitive price intelligence can boost conversions
Online merchants lose billions each year to shopping cart abandonment and the figures are growing as consumers become more savvy in sussing out the best deals before they click "buy." Retailers can stem the tide with tools that help them track competitive price intelligence and tailor their offerings accordingly, this story says. Multichannel Merchant (8/23)  |  |  |  | How to turn money you already spend into points you can use: Introducing The New Business Gold Rewards Card from American Express OPEN, designed to earn Membership Rewards® points faster: 3X on airfare. 2X on advertising, gas & shipping. 1X on everything else. Use points to pay for travel, Amazon.com purchases, Facebook ads, and more. 50K bonus points when you spend $10K your first 5 months. LEARN MORE & APPLY |  |  |  |  |
 - Taobao bans sales of anti-censorship software
Chinese online retailer Taobao has banned sales of software designed to bypass the government's Internet censorship. The company says the move was voluntary and not the result of an official order by the government, which is tightening censorship efforts as it works to avoid a Middle East-style protest movement. ABC News/The Associated Press (8/23)  | Don’t miss DMA2011— The Global Event for Real-Time Marketers. You’ll hear thousands of practitioners and experts discuss solutions and best practices to achieve optimal channel mix and integration that lead to measurable results and increase real-time customer engagement. Save an extra $300 when you register now with Keycode SMB3. |
Interactive Advertising |  |  | | Shop.org Spotlight |  |  | | - 10 must-have components for selling digitally this holiday season
The holiday season is right around the corner -- have you made your strategy list and checked it twice? Let Shop.org's recently released 2011 Holiday Strategy & Planning Guide be your road map. Included in the guide are 10 specific components of a successful foundation for holiday season selling strategies. Shop.org members, download your free copy now; non-members can purchase the full report. Learn more. SmartQuote |  |  | |  | In dwelling, live close to the ground. In thinking, keep to the simple. In conflict, be fair and generous. In governing, don't try to control. In work, do what you enjoy. In family life, be completely present." --Lao Tzu, Chinese philosopher  | | | This SmartBrief was created for cpgbrokers.data@blogger.com | | Advertise | Senior Account Director: Dena Malouf (202) 407-7837 | | | | | | Recent Shop.org SmartBrief Issues: - Tuesday, August 23, 2011
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