   | August 15, 2011 | News for the retail industry |  |  | |
- Old Navy dives into sports with 7-figure campaign
Old Navy, which began retailing certain sports apparel two years ago, is getting into the market in a bigger way with the opening of Super Fan Nation stores-within-stores in some 1,000 outlets across the country that will sell branded college and pro athletic gear. The retailer is supporting the move with a marketing campaign, which will include on-campus promotions, in-store performances by college musicians and a national TV campaign that will span 10 days, pegged at seven figures. MarketWatch (8/13), The Wall Street Journal (tiered subscription model) (8/12)      - PetSmart partners for Toys R Us-branded dog toys
Toys R Us has created a line of more than 100 branded dog toys that will be sold exclusively at PetSmart's 1,200 stores and on the pet retailer's website. The line is one of several new branded-product efforts the chain has added to boost same-store sales, a shift from the chain's previous strategy of adding new stores to boost revenue growth. The Arizona Republic (Phoenix) (8/14) - How Nordstrom built a legacy based on customer service
Earlier this year, Nordstrom opened the 43rd new department store to launch since the founding family took back control of the company in 2000, building on customer-service legacy that helped the luxury chain boost its market share as other upscale department stores saw sales slide during the downturn. "Nordstrom's claim to fame has been customer service. They led the charge and to some extent invented [the concept]," said Jones New York President Richard Dickson. San Francisco Chronicle/Bloomberg Businessweek (8/14) - Dick's leverages social media to keep student athletes safe
A campaign by Dick's Sporting Goods to raise awareness about the rising number of student athletes incurring concussions makes use of digital ads, exclusive online videos and social media, as well in-store appearances by current and retired pro athletes and a TV spot produced in-house that stars former Pittsburgh Steelers running back Jerome Bettis. The push supports a program Dick's initiated to provide neurocognitive testing of student athletes in about 3,300 schools. The New York Times (tiered subscription model) (8/14)  | Despite being a backbone enterprise application, Enterprise Resource Planning is often misunderstood. In this guide from Focus, top experts provide their suggestions and recommendations to guide you through your evaluation of the best choices. Unravel the complexities of ERP once and for all to make an informed buying decision by downloading this free white paper. |
 - Study: Goods made in China account for only 2.7% of U.S. spending
About 88.5% of spending by U.S. consumers last year went for goods and services produced at home, and only 2.7% of spending went for goods and services bearing a "Made in China" label, according to a new study from San Francisco Federal Reserve. Services, which account for nearly two-thirds of all consumer spending, as well as the gasoline and food consumers buy on a regular basis, are almost always produced in the U.S. Los Angeles Times (8/13) - Northern California welcomes specialty grocers
In the past year, specialty grocers that opened in the San Jose, Calif., area include Whole Foods Market, Sprouts Farmers Market, Sunflower Farmers Market and Fresh & Easy Neighborhood Market. The stores have particular appeal for affluent baby boomers interested in healthful eating and shopping in smaller stores with less product choice. San Jose Mercury News (Calif.) (free registration) (8/15)  - Q-and-A: Epicor's Duncan Taylor on the future of retail technology
 Retailers now have the technology to wow shoppers with mobile applications and optimized websites that live up to earlier promises, says Epicor's Director of Product Management and Store Solutions Duncan Taylor. In advance of the NRFTech event in Lake Tahoe, Nev., Taylor shared his views on everything from the future of mobile shopping to a tale of how one small merchant's tech investments boosted sales 1,400%. Retail's BIG Blog (8/15) - Brick-and-mortar merchants play catch-up with Amazon
National retailers have redoubled their efforts to win more online shoppers who are boosting sales at Amazon and other online-only merchants. Toys R Us has a new robot-equipped warehouse that ships online orders the same day they come in. Walgreen has added more interactive services to its website, including the ability for customers to order drug refills by snapping a smartphone picture of the labels on their medicine bottles, and Macy's has created a teen-oriented Web series to showcase its fall fashions. Bloomberg (8/15)  | Learn about the top insurance risks manufacturers face today with Zurich's Virtual Consulting tool. Sign up for FREE access today! |
 | Hot Topics |  |  | | Top five news stories selected by NRF SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| | | Most Popular Headlines from Last Week Results based on number of times each story was clicked by readers. |
| NRF News | | | | - Summer heat driving consumers to stores
While Snowmageddon may have kept shoppers home last year around the holidays, the sweltering heat that has consumed much of the country is getting those same shoppers into stores for the 2011 back-to-school season. In a recent segment on The Weather Channel, NRF Vice President of Operations Dan Butler shared how extreme temperatures across the nation can play a role in back-to-school sales. Watch the video. - NRF SmartStat: Aug. 15, 2011
 Retail industry sales for July 2011 increased 0.3% seasonally adjusted from June and 4% unadjusted year-over-year. Source: NRF. - NRFtech 2011 kicks off in breathtakingly beautiful Lake Tahoe
Dozens of technology executives from the country's most prominent retailers were on hand Sunday for the start of this year's NRFtech: IT Leadership Summit, held in Lake Tahoe, Nev. Day one included NRF's CIO Council meeting, a round of golf, a catamaran ride on Lake Tahoe and reception dinner at sunset. Educational sessions begin today featuring remarks from Pier 1 Imports CIO Andrew Laudato, NRF President and CEO Matthew Shay, and Travelocity founder Terry Jones, among others. View photos from the event.
| Chain Restaurant News | | | | - How Five Guys became America's fastest-growing burger business
The Five Guys burger chain opened the franchising floodgates in 2002, and founder Jerry Murrell has been fighting ever since to persuade franchisees to embrace the chain's quirky culture and obsession with quality control. Despite buying back dozens of franchises that failed to meet his standards, Murrell's company is booming, and it should hit 1,000 stores and $1 billion in sales this year. Bloomberg Businessweek (8/11) | |  | | Position Title | Company Name | Location | | Sr. Pricing Analyst | Office Depot | Boca Raton, FL | | Senior Merchandise Planner | Navy Exchange Service Command | Virginia Beach, VA | | Merchandise Buyer | Kohl's Department Stores | Milwaukee/Menomonee Falls, WI | | Sr. Internet Buyer | Tween Brands Direct, LLC | New Albany, OH | | Sales Associate- Part Time | Saks Fifth Avenue | Houston, TX | | Houston Sales Associate Career Days!! | Saks Fifth Avenue | Houston, TX | | VP Business Intelligence | Army & Air Force Exchange Service | Dallas, TX | | Manager, Help Desk | Total Wine & More | Potomac, MD | | Regional Visual Trainer | Victoria's Secret | Dallas/Houston, TX | | Sales Associates, Saks Fifth Avenue Las Vegas | Saks Fifth Avenue | Las Vegas, NV | | REGIONAL RECRUITING MANAGER | SAKS FIFTH AVENUE | TAMPA OR SARASOTA, FL | | Director of eCommerce Technology | Moosejaw | Madison Heights, MI | | Sales & Education Executive | Napoleon Perdis Cosmetics | Nationwide, United States | | Senior Retail Marketing Advertising Manager | Cabela's | Sidney, NE | | Fashion Buyer | Target | Minneapolis, MN | | Business Services Specialist | Headquarters, Marine Corps Community Services | Quantico, VA | | | Click here to view more job listings. | | |
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