 | April 19, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
| Company Watch |  |  | | - P&G sees vast potential in Africa
 Procter & Gamble is relying on developing countries, including those in Africa, to fuel continued expansion of 5% a year. But selling products in Africa means traveling dirt roads to stock stores, manufacturing in places with unreliable power, and making customers of people who live on $5 a day or less. The Cincinnati Enquirer (4/17)       - Continued Asia growth is key for P&G: Procter & Gamble has been investing and growing in Asia, with plans to continue expanding in the region. "I don't believe you can win in Asia by simply taking Western mindset and Western business models and plopping them into Asia," said Deb Henretta, Asia Group president. "We've taken on a bit of a rallying cry -- being as common as possible, but as different as needed." The Journal Gazette (Fort Wayne, Ind.)/The Associated Press (4/17)
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  - A colorful quest for healthier food and drinks
Charles Spence, an experimental psychologist at the University of Oxford's Crossmodal Research Laboratory, helps food companies develop healthier products. Spence said brighter-colored drinks are perceived as sweeter. "By using the appropriate shade and intensities of red coloring, you can deliver about 11% more perceived sweetness than if the drink is some other color," he said. NPR.org/Shots blog (4/16) - Green and glamour combine in eco-luxe products
Companies are introducing products that are good for the environment yet also luxurious, such as conflict-free diamonds or Coca-Cola 111 Navy Chairs, made from recycled plastic bottles. "Eco-luxe is about getting back to basics without forsaking quality, but doing that in a conscious way," said Shannon Dunn, director of Conscious Life Media of New Zealand. USA TODAY (4/18)  | Discover what risks could be lurking in your vacant commercial property with Zurich's guide 'Empty building, full of risk: Protecting your vacant commercial properties'. Click here for your FREE download! |
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| Health & Wellness | | | | - Study highlights mixing alcohol and energy drinks
In a study, participants who drank alcohol and energy drinks were just as impaired as those who drank alcohol alone, but perceived themselves as less impaired. "This study demonstrates these drinks are different. .. and consumers should be aware," said study author Cecile Marczinski. "It might be appropriate to put warning labels on energy drinks saying they should not be mixed with alcohol." USA TODAY/HealthDay News (4/18)  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| Government & Food Safety | | | | - Survey: Consumers seek recall information from many sources
A survey from Deloitte shows that consumers seek information about product recalls from a variety of sources, although 70% are not familiar with the Food Safety Modernization Act, which is overhauling the nation's food-safety system. In the survey, 73% said manufacturers should provide recall information, and 69% said government agencies are responsible. Consumers also turn to advocacy groups and peers for information. Drug Store News (4/18)
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