 | April 6, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- P&G to sell Pringles to Diamond Foods
Diamond Foods will purchase the Pringles brand from Procter & Gamble for $1.5 billion, making Diamond Foods the second-largest global snack company. Diamond Foods is the maker of Emerald nuts, Pop Secret Popcorn and Kettle Brand chips. Over the past 10 years, P&G has divested brands such as Jif, Crisco, Folgers and Sunny Delight. USA TODAY (4/5), The Wall Street Journal (4/6), Drug Store News (4/5)        - Kotex contest seeks sanitary pad designs
Kimberly-Clark's Kotex has launched a campaign called "Ban the Bland," with a design contest for girls and women ages 12 to 24. The brand hopes to build off of its success with the U by Kotex campaign. "We've been really fortunate to have the girls passing content along, creating their own ads and spoofs and stamping out bad period ads. The girls have been doing a lot of outreach for us," said Amy Carvajal of digital agency Organic. ClickZ (4/5) - Carlsberg seeks to refresh its beer brand
Carlsberg Group, seeking a "new brand proposition" for its premium Carlsberg beer brand, has launched a new tagline, "That calls for a Carlsberg," and is rolling out a campaign that includes a TV ad spoofing man's conquest of the moon. "We are investing significantly in the Carlsberg brand, widening our distribution channels and making every effort to get closer to our customers and consumers," said CEO Jorgen Buhl Rasmussen. Brandchannel.com (4/5)  | LAST CHANCE: Save 50% on $100 hotel gift cards to reward staff and customers. Need an incentive? A promotion? A thank you? And a deal? Get half off a 12-pack of $100 The Hotel Card vouchers powered by Expedia Networks—good toward 2-night stays at 55,000 hotels (all major brands). Get bizy and buy. |
 - GMA praises FDA's recall website
GMA President and CEO Pamela Bailey praised the Food and Drug Administration's new website for food and other product recalls, saying the "consumer-friendly Web search engine for recalls will help give consumers quicker and easier access to that information." She added: "The agency should be commended for its work on this important project." Progressive Grocer (4/5), Supermarket News (4/5)  | Advertising & Marketing |  | | | - Hungry sharks help Mars take top ad spot in Q1
Four out of ten of the most effective TV ads during the first quarter were for products from Mars Inc., Ace Metrix reports. The No. 1 spot on the Ace Score list belonged to "Focus Group," an ad for Snickers Peanut Butter Squared featuring a boardroom of sharks talking about human taste tests. Three ads for Mars' M&Ms candies also made the list, which measures TV's most persuasive and watchable ads. MediaPost Communications/Marketing Daily (4/5) | Retail Spotlight | | | | - More grocers promote health and nutrition
The obesity epidemic has forced grocers to rethink approaches to healthy food and nutrition, which can be seen in ingredient labeling and nutrition tags, in-store dietitians, health screenings and weight-management programs. Companies showcased their programs at the Food Marketing Institute health and wellness conference, including Skogen's Festival Foods of Wisconsin, which has dietitians who advise shoppers on meal planning, and Marsh Supermarkets of Indiana, which takes nutrition education to schools. St. Petersburg Times (Fla.) (4/4)
| Science & Technology | | | |  | |  | | The Buzz(CORPORATE ANNOUNCEMENTS)
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| Health & Wellness | | | | - Epigenetics diet is said to protect against cancer
Scientists at the University of Alabama at Birmingham are touting the cancer-prevention properties of a diet rich in broccoli, cauliflower, soybeans, red grapes and green tea. The so-called epigenetics diet is based on the idea that components in those foods can bolster the body's defenses against cancer. The Globe and Mail (Toronto) (4/5) | GMA News | | | | - Deadline approaching for GMA Foodborne Illness Litigation Conference
The GMA Foodborne Illness Litigation Conference, May 4 and 5 in Chicago, will explore a broad range of topics related to litigation stemming from foodborne illnesses, both as a result of product recalls and isolated incidents. Attendees will learn how these issues can be addressed by the entire value chain, from manufacturer to distributor to retailer, as well as by legal counsel within the industry. Featured sessions include:
The Wizard of Oz and the "Expert" Behind the Curtain: Deconstructing Junk Science and Winning your Case
Plaintiffs rely on expert testimony in nearly every foodborne illness lawsuit. This presentation offers a practical discussion and presentation of successful approaches to Daubert motions and jury trials, including discovery and research, finding and working with real experts, graphics and demonstrations, persuasive arguments, effective cross examination, and how to "bring home" a defense verdict.
Experts: Selecting the Correct One When Defending Foodborne Illness Litigation
Learn the possible pitfalls, pratfalls, and benefits to using experts to defend foodborne illness cases, as well as what types of experts to use. This session will address thinking outside the box in your approach to using experts, what factors to consider when choosing an expert, preparing experts for trial, and working with professional experts, novices, academics and industry insiders.
Register NOW to gain new tools and insights to protect your company and clients.
| Government & Food Safety | | | | - FDA seeks cilantro safety measures
The Food and Drug Administration is asking growers and shippers of cilantro to develop food safety guidelines aimed at preventing salmonella outbreaks. In a letter, the FDA recommends cilantro industry members review their current operations and develop controls to prevent contamination specific to fresh cilantro. The Packer (Lenexa, Kan.) (4/4)
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