  | April 7, 2011 | News for the food, beverage and consumer packaged goods industry |  |  |
- P&G exec talks "amazing change in how we go to market"
Alex Tosolini, vice president of e-commerce for Procter & Gamble, called the emerging generation of consumers "Generation C," because they are "always connected, always computerized." He said the change means the "paths to purchase now are completely unlimited," and companies "need to adjust their reward system, their skill development, their training of their people to understand how to cooperate and work in this new environment." Advertising Age (tiered subscription model) (4/6)        - Cleaning-product maker Method makes sustainability a priority
Green cleaning-product manufacturer Method uses a "Dirty Ingredients List" to guide product innovations, writes Drummond Lawson, the company's sustainability director. The list is based on a "precautionary principle" that requires product designers to reject ingredients that aren't known beyond a reasonable doubt to be safe and sustainable, Lawson explains. "Unless we can be confident of an ingredient's safety, we won't develop formulas using it," he writes. GreenBiz.com (3/28) - Coca-Cola introduces a recyclable display rack
Coca-Cola is testing a retail-display rack that is 100% recyclable, called the Give it Back rack, and plans wider distribution by year-end. "By creating a 100% recyclable merchandise-display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts," said a company official. Drug Store News (4/6)  | The Top Four Fleet Issues Every Food & Beverage Company Should Consider Now — Join Descartes for a complimentary web seminar to learn how your organization can meet evolving Hours of Service (HOS) and FDA regulations with ease while keeping rising fuel costs in check. Logins are limited so register today. | | Trends |  | | |  | Business Platinum Card® from American Express OPEN®
• Receive up to $200 airline fee credit to the airline of your choice
• International Airport Club Access, Premium car rentals, and special upgrades at fine hotels and resorts worldwide
• Premium coverage from theft, loss, and damage when you use your Card
• No Pre-set Spending limit
Apply Now. |
  - Heineken looks to familiar shops for U.S. creative
Heineken's next U.S. creative agency will be familiar. The two competitors in the ongoing review -- Publicis and Wieden + Kennedy -- have both had the account before and both currently do work for Heineken outside the U.S. Whoever wins will be tasked with reversing Heineken's falling sales in the American market. Adweek (4/6) - Social media lessons from the cola wars
Pepsi's all-in approach to social media marketing, which saw the soda giant commit as much as half of its U.S. branding budget to social media efforts, was a failure, argues Mark Ritson. Marketers should take their cues from Coca-Cola, which used social media as part of a balanced campaign spanning both digital and conventional platforms, Ritson writes. "Learn ... how not to do social media from Pepsi, and how to get it right from Coke," he writes. MarketingWeek.co.uk (U.K) (free content) (4/7)  | Retail Spotlight | | | | - Whole Foods touts body care during Earth Month
Whole Foods Market is celebrating Earth Month with a campaign called Be Good to Your Whole Body, with in-store talks and online podcasts educating consumers about the company's body-care products. "We've expanded organic standards to body care, we're using greener and promoting greener packaging and we're insisting on even safer ingredients in all body-care products," said a Whole Foods official. Drug Store News (4/6)
| Science & Technology | | | | - Global rush to create green power fuels higher food prices
Shortages of staple crops aren't the only reason food prices are on the rise. Each year, more corn, sugar, palm oil, cassava root and other crops are bypassing the plate in favor of the tank, as developed countries struggle to meet tighter restrictions on fossil fuels and developing nations rush to feed fast-growing energy demands. Now, some experts are calling on countries to scale back biofuel development, amid concerns that higher food prices and shortages will fuel political unrest. The New York Times (tiered subscription model) (4/6) | Health & Wellness | | | | - Strawberries may protect against esophageal cancer
 A small study of Chinese adults with mild-to-moderate dysplasia in the esophagus found that 29 of 36 of those who consumed 60 grams of freeze-dried strawberries daily for six months experienced a slowdown in the growth of the lesion. The lead researcher said larger trials are needed to confirm the findings. The Wall Street Journal (4/7) | GMA News | | | |
| Government & Food Safety | | | | - Test shows whether food is what it seems
Researchers at Wageningen University & Research Center in the Netherlands developed a test that can tell whether eggs are organic and are looking for partners to develop the test for other food. The test could be used by inspection and certification organizations, and it could determine whether products are organic or halal or whether they are from specific geographical regions. DairyReporter.com (4/5)
| International | | | | - U.N.: World food prices to "resume upward trend"
Though world food prices dropped in March, they are likely to "spring back and resume the upward trend," said an economist with the U.N.'s Food and Agriculture Organization. An index of 55 food commodities reached an all-time high in February before dropping 3% in March, but another FAO economist said inventories are low and "we're going to see more volatility, rather than less, in prices." Bloomberg (4/7) | SmartQuote | | | |  | Nothing ever comes to one, that is worth having, except as a result of hard work."
--Booker T. Washington,
American educator and political leader  |
| | This SmartBrief was created for cpgbrokers.data@blogger.com
| | | Read more at SmartBrief.com | | A powerful website for SmartBrief readers including: | | | | | | | | | | Recent GMA SmartBrief Issues: - Wednesday, April 06, 2011
- Tuesday, April 05, 2011
- Monday, April 04, 2011
- Friday, April 01, 2011
- Thursday, March 31, 2011
| | | Lead Editor: Rebecca Pollack Scherr
Mailing Address:
SmartBrief, Inc.®, 1100 H ST NW, Suite 1000, Washington, DC 20005 | | | | | | © 1999-2011 SmartBrief, Inc.® Legal Information |
|
No comments:
Post a Comment
Please comment thoughtfully CPG Brokers, your best resource to optimize your in store self exposure and maximize sku distribution.