  | News about digital retail commerce |  |
- Victoria's Secret leads in Facebook "likes"
Victoria's Secret and its Pink brand are leading when it comes to Facebook "likes," with 12.1 million and 8.4 million followers respectively as of March, according to the ChannelAdvisor Facebook Commerce Index. Several other retailers made the Top 10 list, including Burberry, Hollister and Wal-Mart and, while it's not yet certain how much social-media approval boosts sales, retailers that win fans now may benefit later as Facebook ramps up its e-commerce efforts, says ChannelAdvisor CEO Scot Wingo. InternetRetailer.com (4/15)        | eCommerce Replatforming Incentives for 2011!
Venda can help you expand internationally, manage all your commerce in one place and test new strategies like mobile and social commerce. Our transparent and efficient business model help us lower costs and provide superior ROI. Visit or call to learn about incentives for upgrading to Venda from Volusion, Marketlive, Demandware or ATG. | - Online retailers race to make mobile shopping easier
Smartphone owners are itching to use their devices for shopping, but tiny keyboards and slow-loading websites designed to work best on full-size computers are holding them back -- only about 2% of sales come from mobile shoppers, according to reports from retailers. Now, many are racing to create apps and mobile-optimized shopping sites in an effort to capture more sales and mirror the success of companies such as eBay that are effectively reaching mobile shoppers. The New York Times (tiered subscription model) (4/17)  | Akamai - The Right Partner with the Right Solution
Are you failing to to satisfy user expectations for an outstanding online shopping experience? Do you need to accelerate your dynamic content? Do you strive to be a retailer that pushes the envelope with site technology and offerings? Learn why the Akamai Dynamic Site Accelerator is the right solution for those issues and more. |
 | New Media & Technology |  | | | - 6 tips for covering your bases on the "Terms and Conditions" page
The "Terms and Conditions" page of your e-commerce website constitutes a contract between merchant and customer that covers how a transaction will be handled and gives you the chance to determine how disputes will be handled and limit liability. Among the information that should be covered: billing and special fees, disclaimers and language to protect intellectual property. Practical eCommerce (4/15) - Online entrepreneur finds success with online advertising
For former finance guy and Promotion Beads founder Brian Kalakie, the discovery of Google AdWords came just in time to save his fledgling online venture in 2008, and advertising helped him double sales the following year. Small online merchants like Google AdWords because it's relatively inexpensive and offers companies real-time feedback on what users are searching for, said Google AdWords "evangelist" Fred Vallaeys. The Detroit News (4/14)  | Business Platinum Card®
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Business Platinum Card® from American Express OPEN. Apply Now. |
  | Hot Topics | | | | Top five news stories selected by Shop.org SmartBrief readers in the past week. - Results based on number of times each story was clicked by readers.
| Companies in the News | | | | - Apple stores to start selling Square payment devices
 Apple has added Square to its online store and has plans to start selling the gadgets in its brick-and-mortar stores this week. The credit-card swiping device attaches to iPhones, iPads and iPod Touches to allow users to accept on-the-spot payments. TechCrunch (4/16) - Philanthropy is good for business at Overstock
Companies slowed down their cash donations during the recession, but some, including online retailer Overstock.com, found ways to increase their giving levels along with their reputations among socially conscious consumers. Overstock's Worldstock Fair Trade program gives artisans in developing countries a way to sell their goods globally, and the program has created more than 10,000 jobs. The Deseret News (Salt Lake City) (4/17)
| Legislative & Regulatory | | | | - White House pushes for secure, single online identity
To make online transactions safer and protect consumers from identity theft, President Barack Obama proposed an initiative that would provide consumers with a single, secure online identity that they would use in all transactions with retailers, banks and other institutions. The program would protect consumers and give a boost to e-commerce companies, Obama said. Yahoo!/Digital Trends (4/15) | Shop.org Spotlight | | | | - Research: The true ROI of mobile and social
Based on the findings of the State of Retailing Online 2011 Marketing report, executives from Moosejaw, OfficeMax and Forrester Research will discuss the latest trends in online marketing during a May 5 webinar. The panel will discuss whether social media is really changing the way retailers interact with their customers and what mobile is actually yielding retailers at this stage. Shop.org members gain free access to all Marketing Month webinars; non-members can register for $495 for the complete four-webinar series. Learn more.  | - 7 steps to ensure your mobile channel is a long-term success
According to mobile solution provider Digby, a successful mobile strategy includes understanding how the mobile channel works for individual brands and then adjusting goals accordingly. In a recent Shop.org white paper, Digby executives share 7 steps to long-term mobile success, including fine-tuning the experience, building awareness, and coordinating with one's mobile commerce provider to deliver an optimal consumer experience. Read more. |
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About a third of U.K. consumers shopped for clothes online last year, up from 25% in 2009, as retailers continued to launch and improve e-commerce sites, according to a Mintel report. Mintel predicted that online apparel sales will increase 60.5% between 2010 and 2015. 
During the first quarter of fiscal 2011, online sales increased 28 percent over the same time period in 2010. Source: 
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